Recommended
Recommended
More Related Content
More from amber-javaid
More from amber-javaid (12)
Engage to Win: A Blueprint for Success in the Engagement Economy
- 1. ENGAGE TO WIN MIKA YAMAMOTO | GLOBAL PRESIDENT, MARKETO @MIKAYAMAMOTO11
- 5. WHAT DOES IT MEAN TO ENGAGE?
- 8. HOW DO YOU ENGAGE?
- 10. P L A N ENGAGE M E A S U R E
- 11. ARTIFICIAL INTELLIGENCE PLATFORM ARTIFICIAL INTELLIGENCE USER EXPERIENCE ANALYTICSSALES + MARKETING $
- 12. BE FAST BE BRAVE BE BOLD
- 13. AVAILABLE NOW. FIRST 30 PEOPLE TO POST ON SOCIAL USING @MARKETO #ENGAGETOWIN RECEIVE A FREE COPY.
- 14. BUILD A CULTURE OF INNOVATION
- 15. THANK YOU
- 16. THANK YOU
Editor's Notes
- INTRO NEVER SAY NEVER – LIVE STATES, PRESIDENT, FINANCIAL SERVICES, BIKE, PRICING LIC, ANALYST ACCENTURE- BANK MERGERS, GARTNER MSFT (WINDOWS – APPLE LINUX + STORES), AMAZON (FIRST BOOK STORE, AMAZON GO), RECENTLY CDMO SAP DAY 29 AT MARKETO ENGAGING – BELL CURVE (AMAZON, RITZ) – WHAT IT MEANS
- HYPER CONNECTED WORLD BRANDS IN SERVICE OF THEIR CUSTOMERS AUTHENTIC – WHO ARE YOU (BOFA) + WHO IS CUSTOMER TRUST WORTHY + VALUE – YOU ARE TRUE TO WHO YOU ARE AND YOU ALLOW ME TO BE WHO I AM - STITCHFIX MORE CONNECTED – HOW TO ENGAGE JEFFERSON HC – CONTEXT $ (CON– ER/ VIRTUAL ROUNDS, 24X7 ASSIST)
- ENGAGEMENT ECONOMY 24/7 ALWAYS ON – PHONE/ PC/ CAR/ WATCH ALIGN ON VALUES CONSISTENT EXPECTATIONS KNOW ME – 70% OF BUYERS EXPERIENCE HOW WELL BEING UNDERSTOOD STRAVA NETFLIX – PREVIEWS - ML
- RELENTLESS INNOVATION TECHNOLOGY – NOT FOR SAKE- EXPERIENCE ENGAGE VS CONNECT – PRACTICAL + EMOTIONAL WHO YOU ARE WHO CUSTOMER IS AMAZON GO – RUSH/ EFFORTLESS NOT IMITATE
- WHAT DOES IT MEAN TO ENGAGE AUTHENTIC AND PERSONALIZED TIMING, CONTEXT, VALUES, PREFERENCES BUILDS VALUE AND LOYALTY - MARKET + MIND SHARE - RESULTS REALREAL – CLOTHES, JEWELS, ART 1BN 2 YEARS (AUTHENTIC LUXURY GOODS + EXP) – EBAY AMZN
- WHEN IT WORKS IT REALLY WORKS BRANDS + PEOPLE = MOVEMENTS FEARLESS GIRL – 1BN TWITTER IMPRESSIONS FIRST 12 HOURS = MOVEMENT WENDY’S NUGGETS KID – CARTER WILKERSON, HS NV – FREE NUGGEST FOR A YEAR 3.4M RETWEETS ICE BUCKET CHALLENGE – 2014 – 41.8M VS. 19.4M
- FEARLESSS MARKETER FEARLESS 50 – MAY CONFERENCE NOMINATE – RECOGNIZE + HELP ENGAGEMENT CONTINUES TODAY – WE STILL ENGAGE WITH OUR FEARLESS50 GROUP; SOME OF OUR BIGGEST BRAND ADVOCATES;
- HOW DO YOU ENGAGE? WHO ARE YOU – WHO ARE CUSTOMERS? BE YOU TECHNOLOGY CULTURE PROCESS SYSTEM – LISTEN, UNDERSTAND + ENGAGE CLEAR
- NBA PIC / CUSTOMER SUCCESS STORIES PORTLAND TRAIL BLAZERS – INTERACT WHEN, WHERE HOW - SEASON (96% RENEWAL) VS NON (30% SINGLE GAME) - CONVERT PANASONIC – IOT PROACTIVELY ENGAGE BEFORE REALIZE NEED
- PLAN ENGAGE MEASURE DO IT - TEST LISTEN GATHER REFINE COMPTETENCIES TOOLS PROCESSES ROI – IN TERMS COMPANY UNDERSTANDS
- AI ADTAPTIVE CAMPAIGNS 80-90% CONTENT UNUSED – WASTE + BAD FOR CUSTOMERS TEST CONTENT – CONTENT AI BEYOND A/B
- BE FAST BE BRAVE BE BOLD CUSTOMER IS IN CHARGE AUTHENTIC – WHO ARE YOU + WHO IS CUSTOMER TRUST WORTHY + VALUE – YOU ARE TRUE TO WHO YOU ARE AND YOU ALLOW ME TO BE WHO I AM TAKE A POSITION – BE BOLD – STAND OUT RYAN AIR + KAPERNICK + NIKE–sales 31%- 62 -- 84
- ENGAGE TO WIN BOOK I WAS CDMO CEO STEVE LUCAS – BLUEPRINT 30 POST SOCIAL MEDIA @MARKETO + #ENGAGETOWIN GET BPPL
- BUILD A CULTURE OF INNOVATION STARTS HERE WITHIN COMPANY WHO ARE WE AND WHY ARE WE DOING THIS? IT, SALES, MARKETING, OPS NOT MORE – RIGHT ONES – DATA PRIVILEDGE – VALUES CONSTENT AND THOSE WITH CUST – PLACE, TIME, CONTEXT
- THANK YOU
- THANK YOU