1.
Exclusive 2018 Amazon Prime
Day Virtual Round-Table

2.
● Session Recording + Slides Will Be Sent Out
● Join in the Poll Questions!
● Submit Questions to Our Panelists
Today’s Logistics

3.
Overview
D E L I V E R I N G
L A S T I N G
R E S U L T S F O R O U R
C L I E N T S
Solutions
About CPC Strategy

4.
About Feedvisor
Overview
Solutions

5.
About Jungle Scout
Overview
Solutions
“The Most Useful Amazon Software in the Space” - Huffington Post

6.
THE OPERATING SYSTEM OF COMMERCE
Solutions
About Skubana

7.
Today’s Speakers
Pat Petriello
Head of Marketplace
Strategy
Jennifer Acosta
Marketplace Channel
Analyst
Chad Rubin
Co-Founder & CEO
Aaron Ellis
Customer Success
Manager
Greg Mercer
CEO

8.
Today’s Agenda
● Notable Changes To The Marketplace In 2018
● Techniques To Differentiate With Branded Content
● Offensive & Defensive Marketing Strategies
● Tactical Approaches For A Prime Day Specific Ad Strategy
● Strategies To Ensure Competitive Pricing

9.
Amazon Marketplace on Prime Day

10.
Why are we talking about Amazon
Prime Day?

11.
What are key takeaways from last year’s
Prime Day?

12.
Are there changes from last to this year?

13.
What are the deadlines for Prime deals?

14.
Positioning Your Branded Content

15.
How can I enhance my product detail
pages for Prime Day?
Amazon
Stores
Enhanced
Brand
Content
A+
Content
Premium
A+
Content

16.
What is the impact of Amazon Creative
Content specifically on Prime Day?

17.
Tactical Advertising Strategies

18.
How much budget should I allocate for
this day, week, month? How can I
monitor my budget?

19.
How much should I increase by bids by?

20.
Should I advertise my Prime Day deals in
platforms other than Amazon?

21.
What are the best advertising strategy
tips for Prime Day?

22.
Competitive Pricing & Inventory Prep

23.
How much should I increase my
inventory count by?

24.
What should be my Amazon coupon
strategy?

25.
What are the best tactics for
competitive pricing?

26.
Today’s Recap
● Notable Changes To The Marketplace In 2018
● Techniques To Differentiate With Branded Content
● Offensive & Defensive Marketing Strategies
● Tactical Approaches For A Prime Day Specific Ad Strategy
● Strategies To Ensure Competitive Pricing

27.
Questions for Today’s Speakers?
Pat Petriello
Head of Marketplace
Strategy
Jennifer Acosta
Marketplace Channel
Analyst
Chad Rubin
Co-Founder & CEO
Aaron Ellis
Customer Success
Manager
Greg Mercer
CEO