Typography

2. Typography - Steve Jobs

3. Typography
The typographer’s task is to interpret and communicate the text:
the typographer is to the text as the theatrical director to the
script or the musician to the score.

4. Calibri
Arial
Times New

5. The
Psychology
of Type

6. The
Psychology
of Type

7. The
Psychology
of Type

8. The
Psychology
of Type

9. LET’S PRACTICE!

10. Counter
Ascent Line
Cap Line
Baseline
Descent Line
Descender
Ascender
Serifs
Aperture
X-Height
Bowl
Graph

12. Kerning
Graph
Grap h
Paper
Leading

15. The Anatomy
of Type

19. Kerning

20. Ligature

24. Typography
Caffeinated
Moody
Careful
Dangerous
Dusty
Graceful
Filthy
Mellow
Spicy
Prickly
Pick fonts that communicate these emotional qualities:
dafont.com or fontsquirrel.com

26. Helvetica
Neo-grotesque Sans-Serif / Miedinger & Hoffman for Haas Foundry / Swiss