The document discusses using a Communication Confirmation Table (CCT) to check the logic of a communication plan. The CCT is a visual summary organized by public that shows the logic in answering questions about goals, target publics, messages, and delivery methods. It helps identify any errors in logic before implementing the plan by ensuring each element is aligned and the plan flows logically from messages to objectives to strategies to tactics. The document provides an example table structure and advises reviewing each entry to check that tactics support strategies, strategies support objectives, and messages appeal to public self-interests.

1. Checking the Logic of Each Step
Communication Confirmation Table: Step 9 Planning Matrix

2. Key Questions
1. What needs to be accomplished to achieve the
goal?
2. Who needs to be reached and motivated in order
to accomplish that?
3. What messages need to be sent to those publics
to motivate them through self-interest appeals?
4. How can the messages be sent so our publics will
receive them and act upon them?
answered thus far

3. Comm. Confirmation Table
• Shows your logic in answering those 4 questions
• Is a visual summary of your logic organized by public
• Helps confirm that the plan flows logically & that all
elements of the matrix are aligned
• Helps identify errors in logic that need to be
addressed before implementation

4. Key Public Self-Interest Messages Objectives Strategies Tactics
Communication Confirmation Table
Public #1
Public #2
Public #3
Message 1
Message 2
Message 3
etc.
Obj. 1
Obj. 2 etc.
for public 1
Str. 1
Str. 2 etc.
for each
public
Tac. 1
Tac. 2 etc.
for each
strategy
List of
appeals for
public 1

5. Look at the CCT & ask:
• Does the tactic support the strategy?
• Does the strategy help achieve the objective?
• Does the message appeal to the public’s self-interests?
For each entry, ask the following questions: