Understanding Digital Marketing in 40 Characters
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Real life examples of Digital marketing
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Understanding Digital Marketing in 40 Characters
- 1. Understanding DIGITAL Marketing Presented by Amandeep Kaur PGDM II Roll No. 15
- 3. • At the height of cold war • The US Defense department commissions ARPANET • The world’s first packet switching network • At 10.30 pm October 29, 1969 the message was sent over the ARPANET • So began the evolution of computers as we know them • From the number crunchers to social platforms • So how did we get from this?
- 4. The 70s First “Network” email sent 1976 The queen sends her first email (to an army base) 1978 First spam message sent
- 5. The 80s 1982 Smiley – culture kick started 1984 First.com introduced 1989 Tim Berners-Lee invents the www
- 6. The 90s 1994 Easynet opens UK’s 1st cyber café 1995 Amazon.com ebay.com 1996 Internet explorer Netspace 1998 Lastminute.com Google
- 7. 2000 Dotcom bust 2001 • Easynet is UK provider to DSL services over an unbundled local loop • WIKIPEDIA 2004 • Facebook 2005 • Youtube 2006 • Twitter
- 8. Today • Over 100 million websites • 74% are in the commercial or .com domain • 1.5 billion people online • That’s 1 in 5 people worldwide • Internet access is as important as water and electricity • 71% of small businesses cannot survive for longer than a day without the internet • The internet has transformed the world
- 9. • It’s all about people (Marketers) connecting with other people (consumers) to build relationships and ultimately drive sales. • Digital marketing is not about understanding the underlying technology, but rather about understanding people, how they’re using that technology, and how you can leverage that to engage with them more
- 10. Digital consumer • Welcome to the world of digital native • To young people today these aren’t merely digital tools, they are essential, seamlessly integrated elements of their daily lives. • Digital consumer are insistent, impatient, demanding, multi-tasking information junkies. • They are the mass market of tomorrow
- 17. Website intelligence and return on investment
- 18. • It is one of the most powerful elements in digital marketing toolbox. • It lets you communicate easily with your customers on a personal level through a universally accepted digital medium. • E-mail marketing is an e-mail sent to a customer list that usually contains a sales pitch and a call to action. • This could as simple as encouraging the customer to click on a web link embedded in the e-mail.
- 21. • Draw on what you already know • Don’t jump in unprepared • Look, Listen and Learn • Be open, honest and authentic • Be relevant, interesting and entertaining • Don’t push and a spammy message • Respect Rules • Respect People • Respond to Feedback
- 22. PowerAde Never Give Up 2007 Will Cullen Triathlon Challenge • videos adsWill Cullen's 2nd Powerade TV ad.flv