A music magazine market research for my Media Studies.

1. Market Research
by Amanda Jansen

2. Music magazines in the uk:

3. NME magazine New Musical Express (NME) is a British
musical journalism magazine published
since 1949. It is mostly associated with
rock, alternative and indie music. In the
1970s it became the best-selling British
music newspaper. An online version of
NME, NME.com, was put up in 1996 and
became worlds biggest music site with
over seven million users per month.
NME’s headquarters are in London and
the brands editor is Mike Williams, who
replaces Krissi Murison in 2012.

4. NME magazine
Splash image
The main image is a photo of
celebrity ‘Rihanna’ in
fashionable clothing and
smoke coming from her face to
the buzz words
Puffs
The buzz words ‘Holy Smoke’ and
‘World exclusive interview’ gives the
reader a little bit information on
what’s the main subject for this weeks
issue
Colours
The two main colours in this weeks
front page is black and white. By
making the logo and Rihanna’s
clothing match we get a feeling of
connection. Its also a ‘sticker’ in a
yellow colour drawing attention
since it stands out
Masthead
Placed in the upper left corner
draws attention to the name.
The letters are capitalised and
have a slang to it with “The
past, present and future of
music”
Layout
The overall layout is very plain and simple.
With only a few buzz words, sub headings
and no other sub images the outcome
becomes simple and elegant, making a nice
contrast to the artist on the front cover,
Rihanna. Who is known to be simple and
elegant.

5. Q magazine Q was first published by EMAP media
group in October 1986, giving the
audience much more music press and
setting a higher standard for photography
and printing. The founders Mark Ellen and
David Hepworth said the magazine was
originally to be called Cue (as in the sense
of cueing a record, ready to play) but
changed it so it wouldn't be mistaken for
a snooker magazine. In the early years the
magazine was sub-titled “The modern
guide to music and more.

6. Q magazine
Splash image
The main image is a portrait of
celebrity ‘Adele’ looking into the
camera making a connection
between the magazine and the
reader. The colours are very cold
and pale, making it look natural
and pure.
Puffs
Using words as “Liam”, “Keith” and
“U2” draws attention and tells us
what there is to expect on the
inside. They change the colours
from red to black and then red
again, making a connection towards
the logo.
Masthead
All together the logo is pretty simple. With
the red background and the white ‘Q’
they’re making it a recognisable logo with
not changing it and using it on every
magazine.
Colours
Since the picture is using cold colours,
they don`t put much change into the
colour of the texts. The only really
bright colour they use is red, but since
it’s the same colour as the logo it puts
it all together in a way. The colour on
the sticker also have a connection
with the overall colours. By using a
light gold they make it match the rest.
Layout
All together the layout is pretty
simple, not as simple as NME’s, but
still pretty simple. They’ve contrasted
Adele’s music in a good way, trying to
represent her in the way they lay out
the front page. Adele is known for her
songs about heartbreak and love,
with the cover Q’s made it reflects
her in a pure, honest and open way.
Exactly the way we see her.

7. Kerrang! magazine Kerrang! is a UK-based magazine
devoted to rock music, currently
published by Hamburg based Bauer
Media Group. It was first published
on June 6th in 1981 as an one-time-
thing in the Sounds newspaper. The
name is based off the sound made
when playing a power chord on an
electric guitar. In the early 2000s it
became the best-selling British
music newspaper.

8. Kerrang!
Splash image
In this magazine the main image is
more hidden and the attention isn’t
necessary mainly on it. But the splash
image is clearly a picture of ‘Green
Day’, whereas the lead singer’s head is
overlapping the masthead while the
others stay behind, making a contrast
in the band.
Masthead
Different from Q and NME, Kerrang!s logo is
mostly hidden behind the splash image. This
makes it more difficult to recognise and the
magazine clearly rely on regular readers.
Colours
The colours used here is obviously more
loud and dark.
Layout
Puffs
Words like ‘PLUS!’ and ‘Green Day’ is
taking the reader on a trip to what
you can find inside. This is for the
reader to be more interested and
making them want to read.
Plug
This stands out on the front cover
to create excitement for the
reader, here in an example as
“Free Foo fighters poster special!”