Social Media for Nonbelievers


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If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.

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Social Media for Nonbelievers

  1. 1. Social Media for Non-believers Hall Web Services
  2. 2. Who We Are <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>@Hall_Web </li></ul><ul><li>10+ Years in Business </li></ul>Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants
  3. 3. Ask Questions! <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #SEOvision tag </li></ul>
  4. 4. What We Will Discuss <ul><li>Why Social Media is a Necessary Evil </li></ul><ul><li>Basics of Social Media </li></ul><ul><li>10 Things You Can Do to Not Fall Off the Map </li></ul>
  5. 5. What is Social Media Photo Credit:
  6. 6. What is User Generated Content?
  7. 7. Why you should care This is how your customers are communicating
  8. 8. Research Buying <ul><li>People are looking BEFORE they buy </li></ul><ul><li>Give them something to find </li></ul><ul><li>Corporate transparency </li></ul><ul><li>Customers preview products and SELLERS </li></ul><ul><li>We value the opinions of others when we buy </li></ul><ul><li>Ability to converse with hundreds before we make a decision </li></ul>
  9. 9. 1. Fear 2. Lack of knowledge 3. Time constraints Why you aren't using Social Media
  10. 10. Benefits of Social Networking <ul><li>Corporate Transparency </li></ul><ul><li>Build Trust with Customers </li></ul><ul><li>Generate Inbound Links </li></ul><ul><li>Reputation Management </li></ul><ul><li>Promote your blog and website </li></ul><ul><li>Inexpensive – just takes time </li></ul><ul><li>Build relationships before purchasing point </li></ul><ul><li>Be a part of the conversation that is already going on </li></ul><ul><li>Extend your events, seminars, webcasts, conventions </li></ul>
  11. 11. 10 Simple Things to Stay on the Map
  12. 12. 1. Social Media isn't going away Photo credit:
  13. 13. 2. Companies are more social
  14. 14. 3. Social Media is a communications tool Photo credit:
  15. 15. 4. Listen
  16. 16. 5. Talk to your customers Where are they? Photo credit:
  17. 17. 6. What are your competitors doing? Are they seeing any success?
  18. 18. 7. Create Policies Before, not After
  19. 19. 8. Content Strategy
  20. 20. 9. Keep it on the table
  21. 21. 10. Set goals and measure them
  22. 22. Case Studies United Linen
  23. 23. Case Studies Deloitte <ul><li>International Accounting </li></ul><ul><li>and Consulting Organization </li></ul><ul><li>Recruiting pipeline </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Wiki </li></ul><ul><li>Internal online community </li></ul><ul><li>Deloitte Film Festival on YouTube </li></ul>
  24. 24. Re-cap Photo credit: <ul><li>Social Media is just conversations online </li></ul><ul><li>Your customers are creating content about: </li></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Sellers </li></ul></ul><ul><ul><li>Everything </li></ul></ul><ul><li>People are researching online </li></ul><ul><li>Social Media isn't going away </li></ul><ul><li>The internet is becoming more social </li></ul><ul><li>Don't get left behind. Different levels of engagement </li></ul>
  25. 25. Learn More! <ul><li>Web Vision Blog - </li></ul><ul><li>Webinars – </li></ul><ul><li>Follow Hall on Twitter - @ Hall_Web </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul><ul><li>Case studies and content: </li></ul><ul><li>eBook on Policies: </li></ul><ul><li>Ebook 10 Steps to Social Media Success: </li></ul><ul><li> </li></ul>