Go social with your business


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Why social media is essential
Steps to determine what social media to use
The big 7 social media platforms
Tips for incorporating social media into your marketing

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Go social with your business

  1. 1. Go Social withYour BusinessTBDC Business Incubator ProgramJune 12, 2013Marilyn KayCEO and Founder
  2. 2. Twitter: #smTBDC
  3. 3. Agenda
  4. 4. In other words....• Why social media is essential• Steps to determine what social media to use• The big 7 social media platforms• Tips for incorporating social media into yourmarketing• Ways to measure your results
  5. 5. Why Social Media Is ESSENTIAL
  6. 6. CONNECTED Consumers
  7. 7. CONVERSATION not Broadcast
  8. 8. COMMUNITY not Campaigns
  9. 9. Social SHARING on THEIR TERMSImage: courtesy of photostock/FreeDigitalPhotos.net Image: Courtesy of Ambro/FreeDigitalPhotos.net
  10. 10. Step 1:Ask, Listen and Learn
  11. 11. Ways to LISTEN
  12. 12. KNOWYour MARKET
  13. 13. KNOW What they THINKImage: Courtesy photostock/FreeDigitalPhotos.netImages: Courtesy Ambro/FreeDigitalPhotos.netImage: Courtesy Hartswood Films, BBC One. Image: Courtesy imagerymajestic/FreeDigitalPhotos.net
  14. 14. FRESHContentcustomer SUPPORTDEALS/ContestsEDuTainmentHOW TosWhat Do They NEED?
  15. 15. WHERE do they HANG out?
  16. 16. Where are your ideal customers?
  17. 17. Step 2: DecideYour SocialMedia Goals
  18. 18. •Get more profile?•Expand your network?•Get more leads?•Get more ideas?•Reinvent yourself?WHAT DoYOU Want?
  19. 19. What areYour Goals?
  20. 20. Goals Identified by Businesses
  21. 21. Step 3: DecideYour Tool/s
  22. 22. Be WHERE your customers need you,WHEN they WANT you.•Blog•Twitter•Facebook•LinkedIn•Pinterest•YouTube•Google+
  23. 23. Blog
  24. 24. Blogging PROS•97% more Sales Conversions•Share Tips, How Tos and Photos•Improve SEO•Build a List•Show WhoYou are,Your Abilities/Services
  25. 25. •Need Regular Content•Need Resources to find/createimages and other content•Need to Promote Readership•Need to EncourageEngagementBlogging CONSImage: Courtesy of David Castillo Dominici/ FreeDigit alPhot os.net
  26. 26. Tumblr
  27. 27. Tumblr• FREE• Very easy to use• Free and Premiumthemes• Emphasis on images• Fastest growing blogplatform• Popular with millennials
  28. 28. Blogger• Free, secure platform• Easy to use• Easier to add text• Integrates with othersocial media• Can monetize withAdWordsvisit: http://www.accessprofilesblog.com/
  29. 29. WordPress.com - Free, but w/Limitations
  30. 30. WordPress.com•FREE, secure platform•Fairly easy to use•Website + Blog•Free and PremiumThemes•More social integration•No monetization
  31. 31. WordPress - Host onYour Domain
  32. 32. Self-Hosted WordPress Site•Fairly easy to moderatelydifficult to use•Security and updateresponsibilities•Website + Blog•Unlimited functionality•More social integration•Can easily monetize
  33. 33. How could content marketing fitinto your marketing mix?
  34. 34. Twitter - Pros•Quick sound bites•Find out what people want•Get ideas for development•Develop relationships andconversation•Promote your products•Find new customers•Fast customer support
  35. 35. Twitter - Cons•Needs lots of care and feeding•Needs timely responses•Needs lots of work to get followers•Quick sound bites
  36. 36. •Friends already on it•Great for local businesses•Engage with your fans•Customer support•Promote your business•Cheap,Targeted Ads•ContestsFacebook - Proshttps://www.facebook.com/funkywomandesigns
  37. 37. Facebook - Cons• Friends aren’t guaranteed fans• High maintenance: time and resources• You must advertise or risk only 16% or less of fansseeing your posts• Constantly changing
  38. 38. LinkedIn - Personal•Network with DecisionMakers•Be an Expert•Get Known in Search•Get Referrals•PromoteYour Services/Products Image: Courtesy Ambro/FreeDigitalPhotos.net
  39. 39. LinkedIn - Company•Promote your company•Recruit employees•Advertise products/services•Gain followers
  40. 40. LinkedIn - Cons• Requires Completed Profile to be effective• Requires Status Updates, active Group Participation,Replies, Offering and Seeking Recommendations• Better for B2B than B2C• Ads targeted, but more expensive than Facebook
  41. 41. Pinterest - Pros• Easy to use• Drives more traffic thanFacebook or Twitter• Easier contests than Facebook• Growing quickly• Ideal for visual products andservices• Can add prices to images
  42. 42. •Need to produce lots of great images and videos•Need to really engage with fellow Pinners•Need to verify your website for credibility andanalytics•Only one profile allowedPinterest - Cons
  43. 43. YouTube•More captivatingcontent•Possibility to go viral•Doesn’t take a lot ofequipment•Even the camera shycan create videos
  44. 44. YouTube - Cons•Need to learn video basics•Need to have video camera (can be an iPhone) andmike, but a webcam and mike can also work•Need to learn simple video editing•Can require a lot of time to produce•Must optimize and engage with commenters for bestresults onYouTube
  45. 45. Google + Pros•Google love and Google+Local•Share conversations•Promote your authorship•Promote your blog•Hangouts connected toYouTube•Collaborative features
  46. 46. Google+ Cons•Linking Gmail accounts andYouTube can be tricky•Reputation for Geeks•Can be confusing to use•Google+ Local can be problematic
  47. 47. Step 4: Plan and Schedule
  48. 48. AllocateYour RESOURCES
  49. 49. 49% of Small Businesses haveincreased their time spent onsocial media in 2013Mantas Q1 SMB Wellness Index, April 2013
  50. 50. Create a Content Calendar•Weekly•Monthly•Holidays•Special Events
  51. 51. Set Up a Daily Routine
  52. 52. Schedule and Manage Content
  53. 53. Crisis Plan
  54. 54. Social Media Policy
  55. 55. Step 5: Measure and Tweak
  56. 56. MEASURE More Than “Likes”
  57. 57. MEASURE More than Likes
  58. 58. Analytics Tools
  59. 59. Look at your goals. Decide whatyou will measure.Then measure.
  60. 60. Questions?
  61. 61. Free Guideshttp://triskeleconsulting.com/get-your-free-social-media-strategy-template/http://triskeleconsulting.com/get-free-linkedin-profile-guide/http://triskeleconsulting.com/get-your-free-web-presence-assessment-guide/
  62. 62. Marilyn KayCEO and Foundermarilyn@triskeleconsulting.comhttp://triskeleconsulting.comTwitter: @triskelewebFacebook: https://www.facebook.com/triskeleconsulting