Obesity and Overweight

1. JULIEA
Marketing Department

2. After studying this course , you should be able to:
1. Know what are obesity and overweight.
2. Know what’s Juliea mode of action.
3. Know the selling point of juliea
4. Hunt and target the interested customer.
5. Know market competitors and make use of their weakness.

3. MEDICAL KNOWLEDGE

4. EGYPTIANS ARE THE FATTEST AFRICANS, SAYS WHO
• With nearly 70 percent of its adult population overweight or obese, Egypt
is the fattest African country. Its also the 14th fattest country in the world,
according to the most recent World Health Organization statistics issued
for the year 2010.
• Among Egyptians above the age of the age of 15 there are more
overweight and obese females than there are males.
• According to WHO statistics, an estimated 76 percent of females in this age
• group are said to be overweight or obese, in comparison with
approximately 64.5% of Egyptian males. Indicators reveal that the rate of
obesity in Egypt has risen markedly over the past 30 years.

5. OBESITY

7. OBESITY
Definition
• Obesity is defined as the disease in which excess fat has accumulated to
such an extent that health may be adversely affected.
• Obesity means having too much body fat (adipose tissue).
• Obesity generally is determined by calculating body mass index (BMI).

8. OBESITY
• Overweight and obesity are major risk factors for a number of chronic diseases, including
diabetes, cardiovascular diseases and cancer. Once considered a problem only in high income
countries, overweight and obesity are now dramatically on the rise in low- and middle-income
countries, particularly in urban settings.
•

9. Obesity
• Peoples gain weight when consume more calories from food than their body uses
through its normal functions and physical activity.
The unused calories are stored as fat.
For example,
• Eating an extra 100 calories per day (less than half a turkey sandwich) can lead to
a gain of about 10 lb.(4.5 kg) in a year.
• Gaining (4.5kg) / year eventually will result in a BMI of 30 or higher.

10. OBESITY
• The amount and sites of fat deposition vary among individuals & between
sexes.
• The larger the quantities of fat in females relates to childbearing functions.
• Patterns of fat deposition are genetically unique to each individual.
• The hormone estrogen dictates fat deposition in the thighs, buttocks &
breast in women.

11. Energy Homeostasis
• Energy Intake
o Food Intake
• Energy Expenditure
o Metabolism
o Exercise
• Energy Stores
o Glycogen
o Fat Mass
“EAT TO LIVE”
Intake = Expenditure
Weight Stable
“LIVE TO EAT”
Intake > Expenditure
Obese

12. Energy Homeostasis

13. BODY MASS INDEX
BMI Result
Less than 18.5 Underweight
18.8-24.9 Normal
25-29.9 Overweight
30-40 Obese
More than 40 very obese

14. CAUSES OF OBESITY
•Inactivity:
without activity you don’t burn as
much calories. and you need to have
more exercise to burn the excessive
calories.
•Diets: some bad eating habits
like high calories diets epically in
the night, or skipping a healthy
breakfast, and replace it by junk
fast food, all of that increase the
body fat .

15. CAUSES OF OBESITY
•Pregnancy: some women after the
baby is born have an increasing in
their weight, and if they don’t lose
that weight, with many pregnancies
after that, they may become obese.
•Lack of sleep: this cause
disturbances in the body hormones,
and increase the appetite. you also
may crave to height calories food.

16. CAUSES OF OBESITY
•Drugs: some medications lead the
body to gain more weight, these
drugs include, diabetes medications,
steroids and beta blockers, anti-
seizure medications, antipsychotic
medications and antidepressants
drugs.
•Genetics: genes affect the amount
of body fat we store and where to
store,

17. CAUSES OF OBESITY
•Family lifestyle: not because of the genes
we find the obesity runs in the families, it also
because of their life style and the food they eat.
We can notice that some countries such as USA,
have more obese people than others countries
like Japan and this is because the culture and
the life style.
•Medical conditions:
Cushing syndrome.
Hypothyroidism.
Diseases lead the patient to low his
activity.
Paraplegia (paralysis)

18. COMPLICATIONS
OF OBESITY?

19. Treatment of Overweight and Obesity.
• There is no single approach that can help prevent or treat overweight
and obesity.
• Treatment may include a mix of behavioral treatment, diet, exercise, and
sometimes weight-loss drugs.
• In some cases of extreme obesity, weight-loss surgery may be an option.

20. Juliea
Product(ex)Side effectMechanism of actionIngredient
Orlistatbowel function
Fatty/oily stool
intestinal gas with discharge
Potent and selective inhibitor of gastric and
pancreatic lipases enzymes which inhibits fat
absorption (approximately 35% inhibition of
dietary fat absorption)
Orlistat
Juliea/chromaxRarely: nausea, digestive tract
discomfort, and headache.
Primary mechanism is through increasing brain
serotonin, and decreasing appetite &ACL
-HCA
Chromaxheadache
sleep problems (insomnia);
mood changes, feeling
irritable.
Regulation of blood glucose by enhancing the
action of insulin at the insulin receptor.
Chromium
Chitocaldigestive problems including
gas and constipation.
Chitin is not absorbed by the body. Rather it
forms a gel in the intestine and bind
cholesterol, fats soluble vitamins (A, E, D and
K), calcium, and some fats in the gut,
Chitosan

21. From The Point Of View
Patient Physician
Rate of weight loss quick Progressive
Level of weight loss
(% of initial weight
loss)
20% 5-10%
Diet duration Some weeks Rest of life
Goals Weight Loss
Cosmetic Purposes
Physical Fitness
Weight maintenance
to decrease obesity
Comorbidities
Metabolic fitness

22. PRODUCT KNOWLEDGE

23. Juliea
• Garcinia Cambogia 500 mg
• Green Tea Extract 500 mg
• Chicory Leaves Extract 500 mg
• Sage Leaves Extract 500 mg
• Cellulose Fibers 195 mg
• Ginger Roots Extract 500 mg
• Fennel Fruits Extract 300 mg
• Senna Extract 5 mg

24. Juliea
GARCINIA CAMBOGIA ( HYDROXY CITRIC ACID , THE EFFECTIVE WEIGHT LOSS AGENT)
500 mg
• Suppress fatty acid synthesis.
• Suppress food intake.
• Increase energy expenditure.
Some research has found that garcinia cambogia can also improve cholesterol levels,
lowering triglycerides and LDL (the "bad" cholesterol) and raising HDL (the "good" cholesterol

25. Juliea
Cellulose Fibers 195 mg
• Has bulking effect to make full feeling sensation.
• Encourages movement of food through the
intestines, thus helping to prevent constipation and
irregularity.

26. Juliea
GREEN TEA ( EPIGALLO CATECHIN GALLATE EGCG , CAFFEINE + POLYPHENOL ) 500 mg
• Has Thermogenic Properties
• Promotes Fat Oxidation.
• At Rest State Increases Fat Burning Up To 8 %While
With Exercises 17% Than Without Green Tea.

27. Juliea
Ginger roots 500 mg
• Gingerol boosts thermogenesis.
• Ginger burns calories , so aids
weight loss.

28. Juliea
Chicory roots 500 mg
• Activates the intestinal function, improves digestion and
absorption.
Senna
• It has a laxative effects

31. JULIEA
• Diabetic Patients.
• Hypertensive Patients
• Children
• Nursing
• Pregnant

32. Juliea
• Dosage:
Dissolve the content of JULIEA in 1/4 glass of water once or twice daily.
• Packaging:-
20 sachet …65.00 LE

33. MARKET DESCRIBTION

34. SLIMMING PREPARATIONS
4,064,676 Unit 92,568,574.0 L.E
JULIEA Direct Competitor
Name INCL PRICE PACKAGE Launch Date SALES YTD
COMFORT STYLE
Sage - Marjoram - Ginger - Fennel
- Parsley - Chicory
40.00 LE
15
SACHET
JINKO 735813
GREEN TEA 245124
CHROMAX 54.00 LE 60 Cap. EVA PHARMA 735,813.00
ORLY 120 mg 97.50 LE 30 Cap. EVA PHARMA
BRODRINK
Green Tea Leaves - Parsley Seeds -
Celery Seeds (filter bag 2 gm)
45.00 LE
10
SACHET
Brother
Pharma

35. Direct competitors:
PRODUCT COMPANY INGREDIENTS PRICE
COMFORT STYLE
20 SACHET
NUTRIXIA / JENKOMEDICINES
SAGE, MAROJRAM, GINGER,
FENNEL OIL
60
NEW VENOUS
90 SACHET
UNITED MEDIA PHARMA
VITC, SAGE, FENNEL, KAMELIA SENSESIS
70
B-SMART
20 SACHETS
ADMIN PHARMA
CHICORY + ORIGANUM MAJORANA (MARJORAM) + PEPPERMINT +
ZINGEBER OFFICINALE (GINGER) + CINNAMOMUM VERUM
(CINNAMON).
45
U.P.cut
sachet 50
U.P pharma
Chromium, HCA, Bran, Ginger
45
Natural tea
30 tea bag
EFC pharma
Green tea, camellia sinensis, theaceae
50

36. COMFORT STYLE
• Juliea Competitive advantage:
• Unique formula contain
1. Garcinia Cambogia which inhibit synthesis
of lipids and has CNS appetite.
2. Green tea which enhance Thermogenic
activity.
3. Chicory leaves which has multiple Action.
4. Contain cellulose which increase bulking.

37. New Venous
• Juliea Competitive Advantage:
1. The same as above Plus
2. Ginger which has Thermogenic
Activity, powerful antioxidants and
Hypolipidemic effect.

38. Indirect competitors:
Product company Igredients Price
DRINK - SLIM SYSTEM 440 GM
POWDER
* WELL PLUS TRADE GmbH,
Hamburg. Manufactured in
Germany. ‫المستورد‬:‫فود‬ ‫سى‬ ‫بى‬ ‫أيه‬
‫سيستم‬ PROTEIN+CARBOHYDRATE+FAT+VITAMIN&
MINERAL
120
ECKHASYL 100 GM POWDER Lemaco
PSYLLIUM SEED HUSKS POWDER
50
Pharous Herbal tea Egypt herbal company
Rosmary, Margoline, spirament
25
Orange power
20 sachets
Sumaba austeralia
Psyllium husk, Green tea extract, L-
Carnitine
50

39. Indirect competitors
Product company Igredients Price
Natural green tea
tab 30
elobour
Green tea
28
Hydroxy cut
30 cap
Medpharma/ novotec pharma
Garcinia 250 mg, chromium150, Green tea
200, N-phenylalanin15, Ginger
40
Green tea plus
60 cap
ElSharkia/ elobour
Green tea, chitosan, Garcinia, VitC
90
Slimy-max Arab company
Chromium, Garcinia, Citrimax
25
Top Ging
30 cap
Ipsi/ mash
Garcinia, Green tea, Ginger, Chromium
Novosakediet novotecpharma
Protines, vit, minerals, Garcinia
50

40. Indirect competitors:
Product company Igredients Price
Citrimax plus
30 cap
Nutrisource
Chromium, Citrimax, Niacin, cellulose
24
Optimum tea
20 cap
Trust delta, Epci Green tea, Garcinia, chitosan, lethicine,
Marjoran, Zn, Se
26
Grape-ox
20 cap
Mepaco
Grape seed, Green tea, Zn, Vit A,C,E
25
Dieto plex
14 tab
Arb company
Chromium, pupkin seed
42
Chromax
30 tab
EVA
Garcinia, chromium
24
Final EFC pharma
Fennel seed, mentha
40

41. Indirect competitors
Product company Igredients Price
Cholestalo
20 tab
Future Biotec
Chromium, cholestatin, Ginger, Vit A, C
16.5
Chromium Mepaco Mepaco chromium piclonate 200 12
Nutra chromium Majestic/ Jedico 12.5
Hi chrome Amoun 12
Chromen life Life time 29
Orlistate 30 cap sigma
Orlistate 120mg
90
Slim Mepaco
Garcinia, chromium
15