Braxone Cream for Xerosis

1. BRAXONE CREAM
Marketing Department

2. Medical background

3. Anatomy Of Skin
• The skin is the largest organ of the body, with a total area of about 20
square feet.
• The skin protects us from microbes and the elements, helps regulate body
temperature, and permits the sensations of touch, heat, and cold.

4. Anatomy Of Skin
Skin has three layers:
• The epidermis, the outermost layer of skin, provides a waterproof barrier and creates
our skin tone.
• The dermis, beneath the epidermis, contains tough connective tissue, hair follicles,
and sweat glands.
• The deeper subcutaneous tissue (hypodermis) is made of fat and connective tissue.
• The skin’s color is created by special cells called melanocytes, which produce the
pigment melanin. Melanocytes are located in the epidermis.

6. ITCH-SCRATCH CYCLE

7. Xerosis
Dry skin (xerosis) often has an environmental cause. Certain diseases also
can significantly affect your skin. Potential causes of dry skin include:
• Water Loss.
• Weather.
• Heat.
• Other skin conditions.
• Harsh soaps and detergents.

8. Nipple Fissures
New mothers may experience nursing problems:
a condition of soreness, dryness or irritation to, or
bleeding of, one or both nipples
Emollients ,Antiseptics ,Wound healers are indicated in for
each mother in these cases

9. Seborrheic dermatitis & cradle cap
• In infants, seborrheic dermatitis of the scalp is known as
Cradle Cap. The patches may be thick, yellow, crusty or
greasy.
• In most cases, the condition isn't itchy for infants like it is
for older children or adults.

10. The Difference Between an Emollient,
Moisturizer, and a Humectant

11. The Difference Between an Emollient,
Moisturizer, and a Humectant

12. PRODUCT KNOWLEDGE

13. Braxone Cream
INGREDIENTS
 ARGAN OIL
 AVOCADO
 DIMETHICONE
 PROPOLIS
 BETA SITOSTEROL
 CHAMOMILE
 CASTOR OIL
 GLYCERIN- PANTHENOL
 OLIVE OIL
 JOJOBA OIL

17. Braxone Cream
Indications:-
 Xerosis
 Nipple Fissure
 Cracked Skin
 Post Laser
 Post Chemical Peeling
Package:- 60 gm
Prices:- 37.00 LE

18. Braxone Cream
 Application:-
Apply a suitable amount of Braxone Cream on targeted area and rubbed it
gently once or twice daily.
Target audience:
 Gynecology
 Plastic surgery & Derma
 Pediatrics

19. MARKET COMPETITORS

20. Competitors:
BRAXONE CREAM Direct Competitor
Name INCL PRICE PACKAGE Launch Date SALES YTD
VANO PANTHENOL+DIMETHICONE+TEA TREE&OLIVE OIL 25.00L.E 50 gm
141,214.0
0
MONDO PANTHENOL+CHAMOMILE OIL+BORAX+M.E.G 25.00L.E 50 gm
173,457.0
0
REVI-2
PANTHENOL + VITAMIN A + DIMETHICONE + VITAMIN E +
CHAMOMILE EXTRACT + OLIVE OIL + GLYCERIN + ALMOND
OIL
25.00L.E 50 gm
187,546.0
0

21. CHECK POINT #6