The trailer uses various film techniques to build anticipation and intrigue for the audience. It begins with production logos and establishes the 1920s setting before revealing the film's director and stars near the end to generate interest. Soundtracks by modern artists are incorporated to appeal to current audiences. Camera work includes establishing shots, close-ups of characters, and a montage to tease the plot. Mise-en-scene features lavish costumes and sets that reflect the wealth of the characters. Editing alternates between fast-paced climactic clips and slower moments to engage the viewer.

1. Text on Screen
The firstthingthe audience seesinthe traileristhe
productioncompany logoswhichare a collaborationof
Warner Bros PicturesandVillage Roadshow Pictures.This
isthe firstthingwe see asit isrequiredina trailer;
howeveritisn’tthe mostimportantthingforthe
audience.The logosalsoappearona goldand black
backgroundthe show the 20s time periodof the film.
The nexttextwe see doesn’tappearonscreenuntil
55 secondsintothe trailerandsimplysays‘Thisyear’.
Thiscreatesthe initial hype forthe filmbyproducing
anticipationforthe filmwiththe audience. Once
againa variationof the blackand goldpiped
backgroundisusedwhichreinforcesthe time period
as well asindicate ideasof wealthandglamourwhich
are themesthroughout.
At 1 minute intothe trailerthe director’s name is
shownonscreen.Thisis useful tothe audience if
theyknow of the directorsomay be able to
understandthe style of the movie.The texton
screenalsofollowsthe same background.A few
secondslateritalsotellsthe audience twoof the
director’s filmswhichwere wellcreditedwhich
makesthe audience believe thatthiswill be
worthwatching.
The traileralsoincludesthe namesof the leading
actors. The framingof thisis done sothe audience
seesa shotof the actor in the filmfollowedby
theirname.
The title of the movie isshownat 1.21 in the film.
Thisis nearthe endof the trailermeaningitwill
be rememberedbythe audience therefore makes
themwantto go and see it.
The last thingwe see onscreenis‘ComingSoon’and‘see itin 3D’.
Thisreinforcesthe anticipationforthe filmandthe 3D givesthe
audience analternative wayof watchingthe filmtopromote the
product.The Great Gatsbyfilmwebsite isalsoincludedwhich
allowsthe audience togoand researchhe filmfurther.

2. Sound
Parallel soundisusedthroughthe filmsuchasat the
beginningwhenthe butlersmashesthe glasswitha
knife –the audience canhearthe glassbreaking.The
traileralsobeginswithdialogue takenfromthe film
whichsays‘Mr Gatsby,I’d like toknow,exactlywho
are youanyhow?’Thiscreatesan elementof the
unknownanditallowsthe audience toknow thatMr
Gatsby isa mysteriouscharacter. Behindthe
dialogue there isalsonon-diegeticmusic.Itisplayedquietlyandthe onlyinstrumentheardisa
pianowhichsetsa fairlysolemnatmosphere.
Nearthe beginning,afterthe dialogue,a
voiceoverisintroducednarratedbyNick
Caraway.Thisgivesthe audience alittle
more insightintothe characterof Gatsby
howeverrevealslittle thereforekeepsthe
elementof mysteryabouthim.The non-
diegeticmusicalsocontinuesdimmed
behindthe voiceover.
At 0.24 secondsintothe trailer,another
soundtrackisintroduced.Thistime itincludesthe
vocalsof Lana Del Rey whois a currentpop singer.
The fact that modernmusicisbeingusedalthough
the filmissetin the 20s allowsthe audience to
know there will be amoderntwisttothe film.
WhenGatsby islookingoutoverthe seaand
the camera zoomsinon the greenlight,
anothersoundtrackcomeson.This time it isa
lotmore dramaticthan the Lana Del Reysong,
thisone introducingthe vocalsof Florence and
the Machine.Once again thisshowsthere will
be a moderntwisttothe filmandit givesthe
filmanotherpromotional pointwhichwill be the musicandaccompanyingsoundtrack. Thissong
usedinthe trailer,supportedbystringinstrumentsandrepetitive beatinthe backgroundbuilds
tensionandimpliesthe actionelementsanddangerwithinthe film.

3. Camera Work
In the trailer,establishingshotsare
usedto show the audience the
setting.Itshowsan extreme
longshotof a fairlyexoticsettingof
an islandat sunrise.Thissetsthe rich
and glamourous20s era andthe
type of characters that may appear
inthe film.
Here an overthe shouldershotisused
as well asa close up on Daisy’sface.
Thisshowsthe intimate relationship
betweenDaisyandGatsbyandallows
the audience tobegintounderstand
the relationshipbetweenthe leading
roles. Close-upsare oftenusedwhen
these charactersare alone onsetsuch
as the close up of theirhandsjust
touching.Thisonce againreinforcesthe intimate
relationshipbetweenthe twocharactersand allows
the audience torelate tothemmore.
Close-upsare alsousedfrequentlyinthe
trailertoshow the facial expressionsof the
characters whichisa typical conventionof
the drama genre as it aimsto explore the
emotions of the characters and emotionally
engage the audience withthe story.

4. Mise-en-scene
Natural lightingtendstobe usedwhichsetthe
realistictone of the film.Asadrama, the aim is
to make the audience feel asif theycanrelate
therefore creatingrealismthroughthe lighting
initiatesthisconnectionbetweenthe
characters andthe audience. Inthisframe we
see Gatsbyin the foregroundandthe lighting
behindshowsthe natural lightingfromsunrise
hence the pinkandblue tonesinthe sky.
As the filmfollowsthe livesof wealthy
characters,the settingsare exoticand
luxurious.Forexample,the longshotsused
showsthe Gatsby’s mansionandthe party
scene withthe fireworksgoingoff.The colours
usedinthese scenesare alsoblue,bright
whitesandgoldwhichcreatesa magical
atmosphere andreinforcesthe ideaof wealth.
The
characters costumes,particularlyDaisy’s,
setsthe time periodof the film.She is
dressedintypical 1920s New Yorkclothing
and the jewelsandelegantcostumesshe
wearsshowsshe isa character of wealth
and glamour.The male actors alsotendto
be dressedinsuits;thisgivestheman
essence of importance asitisformal clothing
and informsthe audience thattheyare
respectedcharactersof the uppersocial class.
A commonprop usedthroughoutthe trailerare drinks
glasseswhichshowsthe wealthof the charactersas
theyare able toregularly indulge inextravagant
partiesshowstheyluxuriouslife theylead.Another
prop usedinthe trailerisa gun; thisisa commonprop
usedinactionfilmswhichhighlightsthere will be anelementof actioninthe filmwhilstalsocreating
tensionbyportrayingdangertothe audience.

5. Editing
Nearthe end of the trailera montage of short
clipsfromthe filmare editedtogetherwhich
givesthe audience alittle more insightinto
the contentof the film.The editinghere is
fastpaced and the clipsusedtendtoshow
the characters ina state of distressor
desperationwhichbuildstensionandmakes
the trailermore climatic.
Slowpacededitingisjuxtaposedwithfast
pacedediting.Forexample,inthe bottom
picture we see Gatsbynearlyhitting
someone,whichisonscreenforverylittle
time.Thisisplacedjustbefore we see
Gatsby ina momentof thoughwhichis more
slowlyedited.Thiscreatesabalance of
climaxesandanti-climaxestokeepthe audience
engagedwiththe storyline.