My slides from Blogworld Expo presentation on reaching women through social media. Title is "Stimulating the Conversation with Women in Social Media." There should be a video of the session - will post when I get a link.
18. Surveyed on a coupon site Looking for coupons from brands
19. 54% visit social networking sites at least once a day Aug 2009 - Q Interactive
20. 75% said that their use of social nets did “not really” affect their purchase decisions or did “ not at all” influence their buying. Aug 2009 - Q Interactive
21. ? 10 years ago, we saw similar stats about women not caring if brands had...
23. early adopters early mass later adopters later mass the rest The Web Social Media { } 1995/1996 2008/2009 1997 1998 2000 2010 2011 2012
24. early adopters early mass later adopters later mass the rest } web coupon clippers } bloggers podcasters social networkers emailers 2008/2009 2010 2011 2012
25. May 2009 social media survey by BlogHer, iVillage & Compass Partners
26. surveyed... 2,821 women in the general U.S. population 1,008 women from the BlogHer network 788 women in the iVillage network May 2009 - BlogHer, iVillage & Compass Partners
27. 42 million women in the United States participate in social media at least weekly. May 2009 - BlogHer, iVillage & Compass Partners
28. 31.5 million - Social Networks 23 million - Blogs 16.8 million - Message boards 6.7 million - Twitter May 2009 - BlogHer, iVillage & Compass Partners
29. Maximum reach : social networks Widest influence : blogs May 2009 - BlogHer, iVillage & Compass Partners
30. 79% of female social network users who responded considered researching products and services and 64% finding deals and discounts important. Spring 2009 - ShesConnected
31. “ Consumers surveyed about their reliance on social networks for purchase decisions may not be thinking of the constant stream of product-related information they share with their networks on a daily basis .” Debra Aho Williamson, eMarkter senior analyst eMarketer.com - Sept. 17, 2009 Are Women Really Ignoring Social Network Marketing?
47. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen. 5. I can just buy an ad. 6. I should put all my eggs in SM.
51. Women don’t use social media based on clear cut demographics
52. 62 divorced no kids 32 single 1 cat 26 married 3 kids 33 married infertile 28 partnered 1 kid 45 married 2 kids 41 married adopting 55 widowed 2 dogs entrepreneur work at home mom traveler job hunting SNARKY Religious blogger teacher housewife