The document describes the design of promotional materials for an indie band called Jessie's Ghost. It discusses three parts of a digital packaging (digi-pack) for a new album. Each part features a picture of the lead singer to appeal to audiences and follows conventions of highlighting the frontman. Dates of the album release and tour are also included for promotion. Feedback found the digi-pack and magazine ad to be bold, catchy media that successfully promote the band across different platforms using consistent branding.

2. Magazine Advert
• We have looked at some indie magazine adverts and
found that a lot of the adverts have their tour dates on
their poster they do this to promote their music on
different media platforms this is called synergy. Our
poster is a picture of the main singer of Jessie’s Ghost
and it has had an effect put over the top which is black
and white, also the name of the band Jessie’s Ghost is
in a red font. We have followed the indie conventions
and have also shown the release dates of our new
album. One of the more main stream things that we
have shown on our poster is the ratings that we have
received from the different musical critics.

4. The first part of the digi-pack
• This part of the Digi-pack was taken from our
poster because our audience will see both the
digi-pack and the poster and link them together
this is called synergy where the audience relate
two media products together. We put the title of
the band on the first part of the digi-pack so
everyone knows who they are we made a bold
black and white colouring to make the main
singer(Charlie) stand out. We also included the
release date of our album the same as we did on
our magazine advert.

6. The second part of the digi-pack
• The second part of our digi-pack is a bold picture
of the main singer of Jessie’s Ghost again we have
produced a lot of pictures of the main singer for
our digi-pack because he is the person that is
going to appeal to our audience the most we
have followed the conventions of the indie genre
by putting the front man on the digi-pack the
adverts the merchandise, we have followed such
bands as coldplay with Chris Martin. This creates
what is known as Richard Dyers star image.

8. The third part of the digi-pack
• This shows the lead singer again this specific part of
the digi-pack is taken from the music video that our
record company Indiependant produced for the band
Jessie’s Ghost we wanted a performance shot from the
video to show the audience and the fans what the
band have been doing this year, the audience always
want to know how the band have done each year and
what has changed, for example a band called
Nickelback have been on tour in the last two years and
have changed three members of the band. So we have
given the fans a visual idea of what the band have done
this year.

9. Evaluation
• After looking at both the magazine adverts and
the digi-pack our group came to the conclusion
that they are both very strong and bold types of
media that would catch the audience we have
followed all the conventions for a stereotypical
indie band we had some synergy between the
magazine advert and the digi-pack but we did this
purposely so the audience will see it in different
places and recognise it, after doing audience
research we found that both of these products
came back very positive.