Pre Launch Hustle Marketing For Startups

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This presentation covers some tactics you can using during your "pre launch" phase. Don't wait until after your launch to think about your marketing. This is a recipe for failure. Here are the topics convered in the presentation. - How to build fans and followers - How to built relationships - Building an email list Most of the tactics covered will require $0 budget but a lot of hustle. But YOU CAN DO THESE in matter on minutes.

Marketing

@alimirza2k
1 – Idea to launch (the old way)
Idea Launch Marketing

@alimirza2k
I have a product, but how do I find users?

@alimirza2k
1 – Idea to launch (the NEW way)
Idea
MVP
Cust Dev
Prod Dev
Launch 1
Pre-launch marketing
Build fans + Build connections / Cust Dev + Email List = Build community

@alimirza2k
Website Example
1. What is it?
2. Email capture

@alimirza2k
Social media and pre-launch activities

@alimirza2k
A – Build Fans & Supporters
1) Post consistently
2) Use these initial tactics
• Invite friends (Facebook)
• Follow “fans of your competition” (TW & Instagram)
• Follow “fans of startup friendly organizations”
• Search (Hashtag or keywords) and follow (TW & Instagram)
• Ask people at the end of your presentations

@alimirza2k
Finding competition or “similar apps”
1 – Google search
2 – Product hunt
3 – Angel list
4 – Beta list
5 – Twitter search (e.g. #Fashion, #FashionApp)

@alimirza2k
Homework
Make a list of 2 – 5 competitors or “similar startups”

@alimirza2k
B – Build connections (Customer Dev)
1) Connections = feedback + customer development
2) Use these initial tactics
• Invite friends (Facebook)
• Follow “fans of your competition” (TW & Instagram)
• Search (Hashtag or keywords) and follow (TW & Instagram)
• Ask people at the end of your presentations

@alimirza2k
C – Build your email list
Bring Traffic to your website 
1. Offline hustle (Meetups, Local events)
2. Exchange business cards
3. Startup pitch competitions (WIN OR VALIDATE)
4. Startup communities (Hackernews)
5. “Can I pick your brain” other startup founders
6. BLOG

5 – Social Platforms for 2016 & Beyond
A. The giants keep growing (Facebook, Twitter, Instagram,
Pinterest, LinkedIn etc.)
B. Facebook has the most data (best Advertising options)
C. Focus on visual content (Video, Images, Gifs)
D. Live streaming video is here (Periscope, Facebook live)
E. Rise of Snapchat as a marketing platform
And in 1 year from now, we will have MORE 
@alimirza2k

FORGET THE TRENDS
• Pick 1 or 2 platforms, use, test, and build community
• What are you good at?
@alimirza2k

Social Content Ideas (What to post)
1. Share your WHY
2. Talk about your team
3. Show off your product / MVP
4. Post about relevant events
5. Share your milestones
6. Talk about the community
7. Share industry news (popular blogs)

Setup Google Alerts
1. Go to https://www.google.com/alerts
2. Setup alerts on your keywords (Fashion app, Food app etc.)
3. Google will send you daily emails
4. Make a list of writers / bloggers / journalists
5. Pitch to them when it’s the RIGHT TIME

@alimirza2k
Ali Mirza
ali@iSocialYou.com
http://www.iSocialYou.com

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Pre Launch Hustle Marketing For Startups

1. Marketing For Startups (Using social media before launch) @alimirza2k

2. Topics Covered 1. Startup Idea to launch (old & new way) 2. Establishing foundation before marketing 3. Social media & key pre launch activities 4. Platforms for 2016 and beyond 5. Some extra stuff (hacks) @alimirza2k

3. @alimirza2k 1 – Idea to launch (the old way) Idea Launch Marketing

4. @alimirza2k I have a product, but how do I find users?

5. @alimirza2k 1 – Idea to launch (the NEW way) Idea MVP Cust Dev Prod Dev Launch 1 Pre-launch marketing Build fans + Build connections / Cust Dev + Email List = Build community

6. @alimirza2k 2 – Setup Foundation Before Marketing • Website / landing page ready (Betalist.com) • Email capture form • Google analytics installed • Setup social media channels ( setup all, BUT focus on 2 – 3)  Same name + Logo  Bio and link to your website

7. @alimirza2k Website Example 1. What is it? 2. Email capture

8. @alimirza2k FiveOH Landing Page

9. @alimirza2k Social media and pre-launch activities

10. @alimirza2k A – Build Fans & Supporters 1) Post consistently 2) Use these initial tactics • Invite friends (Facebook) • Follow “fans of your competition” (TW & Instagram) • Follow “fans of startup friendly organizations” • Search (Hashtag or keywords) and follow (TW & Instagram) • Ask people at the end of your presentations

11. @alimirza2k Finding competition or “similar apps” 1 – Google search 2 – Product hunt 3 – Angel list 4 – Beta list 5 – Twitter search (e.g. #Fashion, #FashionApp)

12. @alimirza2k Homework Make a list of 2 – 5 competitors or “similar startups”

13. @alimirza2k B – Build connections (Customer Dev) 1) Connections = feedback + customer development 2) Use these initial tactics • Invite friends (Facebook) • Follow “fans of your competition” (TW & Instagram) • Search (Hashtag or keywords) and follow (TW & Instagram) • Ask people at the end of your presentations

14. @alimirza2k C – Build your email list Bring Traffic to your website  1. Offline hustle (Meetups, Local events) 2. Exchange business cards 3. Startup pitch competitions (WIN OR VALIDATE) 4. Startup communities (Hackernews) 5. “Can I pick your brain” other startup founders 6. BLOG

15. 5 – Social Platforms for 2016 & Beyond A. The giants keep growing (Facebook, Twitter, Instagram, Pinterest, LinkedIn etc.) B. Facebook has the most data (best Advertising options) C. Focus on visual content (Video, Images, Gifs) D. Live streaming video is here (Periscope, Facebook live) E. Rise of Snapchat as a marketing platform And in 1 year from now, we will have MORE  @alimirza2k

16. FORGET THE TRENDS • Pick 1 or 2 platforms, use, test, and build community • What are you good at? @alimirza2k

17. @alimirza2k Some Extra Stuff

18. Social Content Ideas (What to post) 1. Share your WHY 2. Talk about your team 3. Show off your product / MVP 4. Post about relevant events 5. Share your milestones 6. Talk about the community 7. Share industry news (popular blogs)

19. Setup Google Alerts 1. Go to https://www.google.com/alerts 2. Setup alerts on your keywords (Fashion app, Food app etc.) 3. Google will send you daily emails 4. Make a list of writers / bloggers / journalists 5. Pitch to them when it’s the RIGHT TIME

20. @alimirza2k Ali Mirza ali@iSocialYou.com http://www.iSocialYou.com

Pre Launch Hustle Marketing For Startups

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