The old way of building products and startups does not work anymore. It looked something like this 1 – Idea 2 – Build 3 – Think about marketing So you run into a big problem. You have a product but no users. You can’t think of marketing after launching your startup (That’s a plan to fail). Here are the topics covered in these slides 1 – How to build and validate ideas using landing pages & MVPs 2 – How to use social media marketing to build a brand 3 – Marketing starts from day 1 (The day you write your first line of code)

1. Idea to Launch
And the role of social media
@alimirza2k

2. Topics covered today
1. Idea to launch (old & new way)
2. Building MVP / landing pages to validate ideas
3. Social media (Why?)
4. Building engaging social brands (Challenges & Solution)
5. Platforms for 2016 and beyond
@alimirza2k

3. @alimirza2k
1 – Idea to launch (the old way)
Idea Launch Marketing

4. @alimirza2k
I have a product, but how do I find users?

5. @alimirza2k
1 – Idea to launch (the NEW way)
Idea
Start MVP
(Landing
pages test)
Launch 1
Marketing = Educating
Get some haters| Get feedback | Lead generation | Build community

6. @alimirza2k
2 – Building MVP (Landing pages) to validate
The minimum viable product (MVP) is a product which
has just enough features to gather validated learning
about the product and its continued development.

7. @alimirza2k
WHY BUILD MVPs?
To validate you are not the ONLY crazy one

8. @alimirza2k
Landing page test
1. What is it?
2. Email capture

9. @alimirza2k
FiveOH
Landing
Page

10. @alimirza2k
Exercise (How can we validate this idea?)
RoomINDR - A website to find on campus roommates

11. @alimirza2k
SPOILER ALERT
A Landing page / MVP is not enough

12. @alimirza2k
Marketing / Educating
Bring Traffic to your landing pages 
1. Offline hustle (Meetups, Local events)
2. Startup pitch competitions (WIN OR VALIDATE)
3. Startup communities (Hackernews)
4. “Can I pick your brain” other startup founders
5. Social media (coming up next)

13. @alimirza2k
3 – Why use social media ?

14. @alimirza2k
3 – Why use social media ?

15. 3 – Why use social media?
@alimirza2k

16. 4 – Building social brands
(The challenges & solution)
@alimirza2k

17. QUESTION
Why do you guys use social media (Facebook, Instagram)?
@alimirza2k

18. Quick Social media Survey
@alimirza2k

19. Why do people use social media anyways ?
@alimirza2k

20. Social media Is making us lazy ……
Do you think this TREND will stop ?
@alimirza2k

21. @alimirza2k
The Ultimate Challenge

22. @alimirza2k
The Solution – ABC System

23. @alimirza2k
BUT HOW …………………….. ?

24. @alimirza2k
Attract
Build
Convert
Create a plan
Pick 1 – 2 channels
Post consistently
Attract Phase

25. @alimirza2k
Attract
Build
Convert
Use images/videos
80/20 rule
Benefits NOT features
Consistency
START EARLY
Build (relationship) Phase

26. @alimirza2k
Attract
Build
Convert
Ask
Engaged fans will convert
Incentives
Convert Phase

27. Social Content Ideas (What to post)
1. Share your WHY
2. Talk about your team
3. Show off your product / MVP
4. Post about relevant events
5. Share your milestones
6. Talk about the community
7. Share industry news

28. @alimirza2k
Lead generation examples & ideas
Note: No incentive to leave email add.

29. @alimirza2k
Lead generation examples & ideas
1. Can you incentivize people for emails?
Free XYZ, 3mon FREE etc.
2. Think of your home page as a lead generation hub
3. Example at BETALIST.COM & STARTUPLI.ST
4. Look at home pages & email capture boxes

30. 5 – Social Platforms for 2016 & Beyond
A. The giants keep growing (Facebook, Twitter, Instagram,
Pinterest, LinkedIn etc.)
B. Facebook has the most data (best Advertising options)
C. Focus on visual content (Video, Images, Gifs)
D. Live streaming video is here (Periscope, Facebook live)
E. Rise of Snapchat as a marketing platform
And in 1 year from now, we will have MORE 
@alimirza2k

31. FORGET THE TRENDS
• Pick 1 or 2 platforms, use, test, and build community
• What are you good at?
@alimirza2k

32. @alimirza2k
Dark Truths About Social Media
• Pay to play
• FREE ONLY to start
• Requires hard work & time
• No short cuts
• ABT (Always be testing)
Social media is NOT optional

33. @alimirza2k
Ali Mirza
ali@iSocialYou.com
http://www.iSocialYou.com