The proposal outlines an idea for an E4 TV ident where a TV breaks down and melts, with its colors transforming into the purple hue of the E4 logo. The ident would be filmed in a media classroom which has the necessary equipment. The document provides the basic concept and filming location but does not include details on the purpose, key content, target audience or full justification for the idea.

1. PROPOSAL

2. Concept Of Idea
• The basic outline of our best idea was a TV
breaking down and melting and forming into the
E4 logo.
• The colours of the TV melting turn into the pantone colour of
purple as that’s the original colour of the logo.
• The Location that this ident will be shot in is in a media class
room as it has all of the equipment we need to create this ident.

3. Purpose
• The effect this will have on the audience
is

4. Key Content

5. Target Audience

6. Justification

7. Justification