Proposal Writing

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Proposal Writing

  1. 1. Proposal Writing<br />Technical Writing<br />
  2. 2. A proposal is:<br />Marketing tool designed to sell goods, services, or ideas to someone<br />An offer or a bid to do a certain project for someone<br />Someone who has the power to say “NO”<br />
  3. 3. Proposals<br />Bring in business<br />Valuable tool for initiating projects<br />Compete with others to win “bid”<br />Convince readers to say “yes” to the quality of what you offer<br />
  4. 4. Proposals<br />Fill a need<br />Create a desire for product<br />Solve a problem<br />
  5. 5. Proposal writers must<br />Understand conventions (requirements)<br />Know the competition<br />Know how to persuade reader<br />Research is critical to understand purpose and audience.<br />
  6. 6. Determine Purpose<br />Propose a solution to a problem<br />The problem can be<br />Identified by client<br />Identified by proposal writer<br />Your proposal should offer the solution you want your audience to adopt.<br />
  7. 7. Understand audience<br />What information is needed for client to feel like you can do the job<br />Needs of audience<br />What information is required (RFP)<br />Consider multiple audiences<br />Decision makers<br />Users<br />Technical experts<br />
  8. 8. Components of Proposal<br />Front matter: cover, title, letter of transmittal, table of contents, abstract, etc.<br />Introduction<br />Statement of the problem<br />Overview of the approach<br />Scope<br />Statement of organization<br />Body<br />Statement of the work<br />Plan<br />Costs<br />Statement of qualifications<br />Back Matter: resumes, appendices, etc<br />
  9. 9. “Theme” Approach<br />What story do you want your proposal to tell?<br />What are the client’s issues or focus?<br />What features can you provide?<br />What are benefits of those features for your client?<br />What proof do you have that can confirm your claims?<br />
  10. 10. Ethical Issues <br />Don’t claim experience you don’t have<br />Don’t promise results you can’t deliver (product or time needed)<br />Don’t promise a budget/cost you can’t adhere to<br />
  11. 11. Sources<br />Wooler, Kristin. Writing for the Technical Professions. 3rd Ed.<br />McMurrey, David A. Online Technical Writing: Online Textbook — Contents<br />

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