This document provides tips for video editing, including using impactful music that changes throughout the video and matches the mood; adding dynamic motion graphics that deliver information simply and make the content rich; including ambience sounds that establish mood; using infographics to communicate complex information visually; employing smooth transitions between scenes; performing color correction to create an aesthetic look and resolve issues; structuring the sequence and settings appropriately; selecting an appropriate codec like H264 for high quality; incorporating a clear narration to engage the audience; and using subtle sound effects to support the visuals without going overboard. The overall goal is to create compelling corporate videos that satisfy clients and make their brand come to life rather than being boring.

2. You’re done with your video shoot and here comes the most creative
part of video making i.e. Video Editing. At edit table, you have
maximum scope to develop a beautiful story out of your footage. Here
we discuss some really important editing tips that make your videos
engaging and effective.

3. MUSIC
It is the most impactful part of your corporate video. It lays foundation
for your whole video. Music shapes the perception of your audience
while watching a video. The music doesn’t have to be same throughout
the video, but change it twice or thrice. Choose the music in accordance
to the mood and pace of your video. It also helps to establish your story
and set a style to your video.

4. MOTION GRAPHICS
Motion Graphics makes the corporate video look more dynamic and
delivers information in simplest manner. It also helps audience to
understand the visuals and makes the video content rich. Figure out the
best suitable Motion Graphics in accordance with the mood of your video
and make sure it is compatible with the overall theme of the brand.

5. AMBIENCE
Adding the ambience sound adds realistic touch to your film. Ambient
sound recorded on location to match the ambient sound of a scene.
Ambience sound boosts up the overall feel of the film. It provides audio
continuity between shots and helps establishing the mood. For
example: To show a usual working day in office, use ambience sound of
a telephone ringing, writing, typing and all that other stuff that you would
probably hear on a normal basis.

6. INFOGRAPHICS
Use of visual illustration is contemporary in corporate film making.
These are used for communicating information by means of signs,
symbols, icons, maps and diagrams. They very much used to
represent complex situations and tell stories. At their best, infographics
in motion can be informative, involving, funny and at times surprisingly
touching.

7. TRANSITIONS
In video editing a transition is used when one scene progresses to
another. Transition joins two different shots, it can be an instant scene
or image change, a fade, fade to black, dissolve, pan from one person
to another, or any digital effect.

8. COLOR CORRECTION
Color plays a dominant role in your corporate film. Color Correction,
widely known as CC is used to evoke a response and express
emotion. It can pass on a profound impact on an audience. The editor
makes aesthetic choices that are decided upon in post-production to
create the look that contribute to the overall video. Color Correction is
also used to resolve any color issues with the footage.

9. SEQUENCE
This is the most technical part of video editing. A single project can
have multiple sequences as per the requirement. One sequence might
be used for rough cut and other sequences might be the progressions
of rough cut. Different sequences are used within the same project that
might have different settings. You select settings for each sequence
when you create it, but you can change some of these settings after a
sequence is created.

10. CODEC
The term is actually a short form for compressor-decompressor. A
codec is a method for encoding or decoding data--specifically,
compressed data. H.264 / MPEG-4 AVC is the most common codec
used in modern camcorders and digital cameras that capture to file
based devices (hard drives, memory cards, and so on). H.264, at
lower bit rates, delivers fairly high-quality video. H.264 will likely
become the most common codec used.

11. NARRATION
Narration helps you to engage your audience at best. It is a message
that gives foundation to your visuals. A clear, concise, well-written
narration adds charm to your corporate video. A skillful narrative,
punctuated by statistics and exciting visuals, is a powerful thing.

12. SFX
One can easily skip the step of adding sound effects to the video.
Nobody will even recognize if you have added it but if you do it will
give an extra edge to your corporate video. SFX are added to support
your visuals. Add sound effects at required places, but don’t go
overboard. Keep it simple.

13. It has always been a challenge to satisfy your
corporate clients. However a defined storyline and
compelling visuals will help you to win the hearts.
Let’s together put an end to boring corporate
Videos and the make the client’s brand look as live
as they are.
Keep Calm & Edit Awesome Videos !!