1. THE USE OF MOTION
GRAPHICS AND
COMPOSITING IN
IDENTS.
Raymond Arandia

2. Why are Idents Important?
 Attracts audience
Idents are important as it attracts the audiences.
 To be noticed
Idents help channels be easily and quickly
recognised as they have a tendency to show a
reoccurring theme or style.
 Visual Representation
Idents visually represent a channel. The channels
brand and personality.

3. How are Idents enhanced by
Motion Graphics/Compositing?
Motion Graphics and Compositing enhance
idents by making it more unique and exciting.
With motion graphics and compositing you are
not limited when creating unique and exciting
idents. It is more appealing and attracts. An ident
with animation or mind blowing visual effects can
do a good job of keeping the audience tuned in
and interested. It can enhance the way a
channel is viewed for e.g. if a channel uses 3d
animation in its idents it may suggest that its
current, exciting, unique etc.

4. Design Choices that should be
Considered
 Colour
 Typography
 Graphics
 Movement
 Visual effects

5. Colour
Colour is an important decision when designing
an ident. Colours in indents can be a key factor
of recognizing a brand. It may even be more
effective than a logo in some cases. For e.g.
white and purple can be easily recognised as E4
and red and white can be easily recognised as
FX. Certain colours are reflected on the mood,
theme, style and personality of a channel so
choosing the correct colour needs to reflect on
the channel.

6. Typography
In whatever way the typography is depicted the font must
stay the same or similar. This helps the audience
remember the brand for their certain font of the
typography. To do this the typography needs to be unique
and clear. Custom made that shows the personality of the
brand. The typography can be depicted in many ways for
the theme but usually the font stays the same. For e.g. In
these two HBO idents the font is the same yet the surface
is altered changing the effect and giving it a different
theme .

7. Graphics
The graphics in idents can be the main attraction
when the audience sees an ident. It can be
presented in 2D or 3D and can be used for the
logo, typography, images etc. Other elements
that should be considered are the colour, size
and style choices. The graphics in an ident may
reoccur for other following idents so the correct
choice must be considered to enable audiences
to be attracted.

8. Movement
The amount of movement in idents should be considered.
As movement is a key factor that enhances the interests
of the audience and makes the ident more exciting and
eye appealing. Idents usually have lots of movement and
are never stationary. The movement can come from the
logo, objects, the scenery etc. This can be animation, live
action etc. Things to consider about movement is the
speed, the motion, the timing and placement. Depending

9. Visual Effects
The use of visual effects in todays Idents is used
regularly. Giving it a high quality and a high
definition look. Channels use visual effects in
idents to try stay updated and give it a new and
refreshing look to previous idents. When having
visual effects in idents various things need to be
considered such as the type of visual effect that
will be used(animation, live-action effect etc.)

10. Overview of Key/pivotal Idents
 Sky Movies Showcase ident
 E4 ident - Living Room (December 2007)
 E4 ident - Barn (December 2007)

11. Sky Movies Showcase ident (2011)

12. Sky Movies Showcase ident
(2011)
This sky movies ident uses great use of motion graphics and
compositing. Main elements used in this ident are the graphics
and visual effects and clear use of compositing is seen. These
elements are used in the background, buildings and scenery.
This is shown in different places and times. Although there is not
a colour(s) that represent the brand the colours used are clear
and bold. The logo is revealed at the end with the typography
being a fine white colour with a basic but clear font that is
backed up by a bold purple and blue background frame showing
the colours of the ident. There is a lot of movement happening in
this ident. The camera moves left in a panoramic motion, there
are birds, flares, sparkles, particles, objects and people that are
constantly moving that keep the audience interested at all times.
Sky Movies Showcase 2011 ident is highly visually appealing
and exciting that shows exactly what the channel is about.

13. E4 ident - Living Room (December
2007)

14. E4 ident - Living Room (December
2007)
E4’s Living Room Ident is full of creativity and a
fun mood and atmosphere. It uses the colours
vibrant purple and white which is recognised as
E4. The logo is shows several different ways and
several times. It shown in the form of cd’s, spray
paint, on boxes and more. This is how motion
graphics is used, mainly being stop-motion
animation or Claymation and is most likely set in a
3D room. Two sheep's have been composited in.
The main center E4 logo is done by motion
graphics and also composited. Some visual
effects is used from the small rockets being fired
around the room.

15. E4 ident - Hotel (December
2007)

16. E4 ident - Hotel (December
2007)
E4s Hotel ident show repetition in the design
choices it uses. Such as the colours, theme,
creativity, style and even characters. For e.g. the
colours purple and white are still used. The logo is
also shown in different ways, animation and a 3D
room is used. Using the same style of presenting
means that the audience can easily recognise the
brand as similar idents have been used
previously. Both Idents are in the same format.