Using social media to engage your workforce

1. Using social media to engage your workforce PRIA Annual Conference 2008 Alex Manchester, Step Two Designs, Melcrum [email_address] www.alexmanchester.com

5. Scared? http://www.flickr.com/photos/uaeincredible/217849066/

6. Image problem?

7. Opportunity

8. http://www.flickr.com/photos/orphanjones/2661758536/ Web as a canvas

9. Mainstream Media Social networks Virtual worlds Discussion Blogs Facilitation Conversation Custom content Podcasts RSS Niche audiences

13. Why does Sun’s CEO waste his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees. In good times, and in challenging ones”

17. http://www.flickr.com/photos/jamescridland/2374321483/

21. Don’t be scared http://www.flickr.com/photos/uaeincredible/217849066/

22. Opportunity

23. http://www.flickr.com/photos/orphanjones/2661758536/ Opportunity

24. Thank you. www.steptwo.com.au [email_address] www.alexmanchester.com www.melcrum.com