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Making Good Use of Your Company's Story

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Presented to Association of Women In Communication, July 10, 2012. How to obtain rich, detailed company stories and use them to achieve your advertising, marketing and public relations goals.

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Making Good Use of Your Company's Story

  1. 1. Making Good Use of Your Company’s StoryFreeDigitalPhotos.net
  2. 2. Margaret CastreySelf-employed writer, editor and mediaproducer since 1980
  3. 3. Getting Startedhttp://www.flickr.com/photos/72213316@N00/4416489064/sizes/l/in/photostream/
  4. 4. GettingStarted
  5. 5. Softcover Book
  6. 6. Define Your Mediahttp://www.flickr.com/photos/jimkster/2722326537/sizes/o/in/photostream/
  7. 7. Define the Project
  8. 8. Getting Rich, Detailed Storieshttp://www.flickr.com/photos/jfholloway/2519823431/
  9. 9. Connect the Dotshttp://www.flickr.com/photos/massenpunkt/47436435/
  10. 10. Background Detailshttp://www.flickr.com/photos/mckaysavage/1059144105/sizes/l/in/photostream/
  11. 11. Photo Sourceshttp://www.flickr.com/photos/nlireland/6237241590/
  12. 12. http://www.flickr.com/photos/foxypar4/377287494/sizes/z/in/photostream/ Tough Issues
  13. 13. Time and MoneyFreeDigitalPhotos.net
  14. 14. GoodFastCheap
  15. 15. Good FastCheapPick Two
  16. 16. To Record or Nothttp://www.flickr.com/photos/digital-noise/3807786382/sizes/l/in/photostream/
  17. 17. FreeDigitalPhotos.net
  18. 18. Brandinghttp://www.loc.gov/pictures/
  19. 19. Branding
  20. 20. Branding
  21. 21. Branding
  22. 22. Sign Here PleaseFreeDigitalPhotos.net
  23. 23. Know Your Skillshttp://www.flickr.com/photos/luc_viatour/2842254350/lightbox/
  24. 24. You Can Do It!FreeDigitalPhotos.net
  25. 25. Maggie Castrey http://www.thebookartists.com/AWC

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