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Email Marketing per chi non ha tempo di scrivere #BTO2015

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Impostare una strategia di email marketing efficace e sostenibile, partendo da una strategia ben ponderata, usando gli strumenti giusti e perfezionando quotidianamente l'esecuzione.
Abbandonare l'ossessione di scrivere troppo e troppo spesso, scoprendo nuovi modi di usare in modo strategico l'email marketing.

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Email Marketing per chi non ha tempo di scrivere #BTO2015

  1. 1. EMAIL MARKETING PER CHI NON HA TEMPO DI SCRIVERE ALESSANDRA FARABEGOLI #BTO2015
  2. 2. UN WORKSHOP 
 DI VITA VISSUTA PRATICAMENTE
  3. 3. SIETE ARRIVATI A 2000 ISCRITTI SU MAILCHIMP? ALLORA PAGATE! Alessandra Farabegoli #BTO2013
  4. 4. NOVEMBRE 2015 QUEL MOMENTO STA ARRIVANDO
  5. 5. 2 DICEMBRE 2015 HIC RHODUS, HIC SALTA
  6. 6. COSA CI FACCIO IO QUI?
  7. 7. BRUTTE NOTIZIE LA PIGRIZIA RICHIEDE UN SACCO DI LAVORO
  8. 8. PERSONE OBIETTIVI STRATEGIA STRUMENTI ESECUZIONE
  9. 9. LE PERSONE CHI SONO? COSA SI ASPETTANO DA ME? COSA OFFRO IO?
  10. 10. GLI OBIETTIVI PERCHÉ FACCIO EMAIL MARKETING? VENDITA INFO RELAZIONE
  11. 11. A PROPOSITO DI OBIETTIVI UN TWEET CHE MI HA FATTO PENSARE
  12. 12. LA STRATEGIA VIENE DI CONSEGUENZA DEFINITI GLI OBIETTIVI E 
 MESSE A FUOCO LE PERSONE…
  13. 13. STRATEGIA SIGNIFICA DECISIONI DA PRENDERE ▸ Che cosa scriveremo ▸ A chi scriveremo ▸ Quando e ogni quanto tempo ▸ Per ottenere che cosa ▸ Come misuriamo i risultati ▸ Come ci possiamo organizzare
  14. 14. POCO TEMPO, 
 TANTE COSE DA FARE IL NOSTRO VINCOLO
  15. 15. C’È QUALCOSA CHE TUTTI DEVONO SAPERE? 1. I FONDAMENTALI
  16. 16. CREA UN KIT 
 DI BENVENUTO O UNA SERIE 
 DI EMAIL es: la guida a puntate
  17. 17. IL WELCOME KIT PERCHÉ FUNZIONA ▸ Batte il ferro finché è caldo ▸ Crea una storia positiva di aperture e clic ▸ Allinea tutti sulle conoscenze di base 
 (chi sono, cosa posso offrire, quanto costo)
  18. 18. CUSTOMER CARE VIA EMAIL 2. AUTOMATIZZARE LA GENTILEZZA
  19. 19. AUTOMATIZZARE LA GENTILEZZA CUSTOMER CARE VIA EMAIL ▸ Acquisto sospeso >> C’è stato un problema? ▸ Conferma d’acquisto >> Info utili + Welcome kit ▸ Post-vendita >> Richiesta feedback e recensioni ▸ Follow-up >> Riacquisto? Upgrade? Coupon per amici? ▸ Anniversari >> Regali? Sconti?
  20. 20. AD ESEMPIO POST VENDITA
  21. 21. VI SERVE ANCHE LA NEWSLETTER? 3. INFINE
  22. 22. NON DOVETE SCRIVERE TUTTI I GIORNI UNA BUONA NOTIZIA
  23. 23. FATELO IN GRUPPO ORGANIZZATEVI
  24. 24. ORGANIZZATEVI FATE UN PIANO [EDITORIALE] ARGOMENTI FONTI FORMATI
  25. 25. UN PO’ DI STRUMENTI
  26. 26. STRUMENTI FEEDLY: ORGANIZZARE LE FONTI
  27. 27. STRUMENTI POCKET: SALVARE PER LEGGERE DOPO
  28. 28. STRUMENTI EVERNOTE: CARTELLE, TACCUINI E NOTE SCRIVERE, SALVARE, CONDIVIDERE, DISCUTERE, PRESENTARE
  29. 29. STRUMENTI WUNDERLIST: GETTING THINGS DONE
  30. 30. FEED RSS >> MAIL Ottimizzare la creazione di contenuti
  31. 31. IMMAGINE TITOLO TESTO LINK CALL TO ACTION MailChimp Snap
  32. 32. INFINE, L’ESECUZIONE
  33. 33. LIGHTNESS QUICKNESS EXACTITUDE VISIBILITY MULTIPLICITY CONSISTENCY
  34. 34. IN CONCLUSIONE 3 MEMOS FOR THE NEXT YEAR
  35. 35. SE NON HAI TEMPO PER FARE, TROVA IL TEMPO PER PENSARE MEMO #1
  36. 36. DO WHAT YOU DO BEST AND LINK TO THE REST MEMO #2
  37. 37. SCRIVI UNA VOLTA DI MENO, LEGGI E ASCOLTA UNA VOLTA DI PIÙ MEMO #3

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