2. Mobile Internet 1
Use of Internet-connected applications, or browser
based access to the Internet from a mobile device
connected to a wireless network.
In 2008 mobile access to the Internet exceeded
desktop computer-based access for the first time*
(source: *International Telecommunications Union, Oct 2009)
Monday, August 15, 2011
3. Mobile Internet use 2009 vs. 2010
On the go, anywhere, anytime
online, online, online,
wireless wireless wireless
laptop phone laptop / phone
(in %, Source: PEW Research Center, 5/2010)
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4. The number of people accessing
the mobile Internet is growing fast
and is expected to overtake the PC
as the most popular way to get on
the Web within years.
5
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5. Mobile Internet users vs. desktop Internet users.
MM
(Global Projection. Source: Morgan Stanley Research)
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6. Total data consumed by
Opera Mini users worldwide
Terabyte
(Source: Opera: State of the Mobile Web, July 2008)
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7. Half a billion people accessed
mobile Internet worldwide in 2009
By 2011, over 85 % of new handsets will be able to
access the mobile Web.
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8. Today 90% of the world have
access to a mobile network.
Mobile phone penetration outnumbers fixed
Internet users 5:2. In the developed world,
only 21% of people have Internet access, lowest
in Africa at 9.6%. The price of fixed broadband
in developing countries remains prohibitively
expensive.
Monday, August 15, 2011
9. Mobile Internet ramping faster than desktop Internet did – Apple leading charge
First 20 quarters since launch
subscribers
iPhone/ iTouch
6/07
Netscape
12/94
NTT docomo
i-mode 6/99
AOL v.2.0
9/94
(Global Projection. Source: Morgan Stanley Research)
Monday, August 15, 2011
10. Mobile Internet 2
Mobile Web access today still suffers from
Interoperability » fragmentation of platforms,
operating systems and browsers
Usability» physical size, resolution, user input/
operating limitations
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11. Phones
«« devices
India designs the $30 iPad!
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12. More than 6.1 trillion messages
sent in 2010
Despite the popularity of mobile email
SMS is predicted to exceed 10 trillion in 2013
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13. 34% mobile Web
57% taking photos
54% email
82% SMS
Mobiles today
(Source: % of European users, comScore MobiLens, July 2010)
Monday, August 15, 2011
14. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
15. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
16. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
17. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
18. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
19. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
20. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
21. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
22. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
23. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
24. Clearly this is the future of
search on the Internet.
More people in more
countries are coming online
from smartphones.
Jonathan Rosenberg, SVP Google, 10/2010
,
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25. People that use
their mobile devices
are twice more
active on Facebook
than non-mobile
users. 150 million
active users to date.
(Source: Official Facebook statistics, 8/2010)
Monday, August 15, 2011
26. Last twelve months, customers around the world
have ordered more than US $1 billion of
products from Amazon using a mobile device
Jeff Bezos, founder and CEO, Amazon.com, 7/2010
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27. Demand for download mobile
apps is expected to peak in 2013.
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28. iPhone users have 37 apps
On average US feature-phone users have 10 apps
on board and smart-phones have 22 apps.
(Source: Nielsen, June2010)
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29. The most popular categories
are games
news
maps
social networking
and
music
Monday, August 15, 2011
