2. Introduction
• Tata Steel – One of the largest steel manufacturers in the
world
• A very innovative organization,keeps pace with industrial
developments.
• One of the best places to work at
Objective
To increase employee engagement
and develop a knowledge base
platform
3. Company Objectives
•Improvement of internal communication or working
processes.
•E-learning
•Acquiring employee insight
•CSR activities
4. Employee Engagement and
Idea sourcing Need of the hour
"Employee Engagement is a measurable degree of an employee's positive or negative
emotional attachment to their job, colleagues and organization that profoundly influences
their willingness to learn and perform at work"
3 Factor model of Engagement
Satisfaction
A positive or pleasurable state resulting from
one’s job experience
Motivation satisfaction
Motivation
The energy behind human behavior.
Motivation is what channels and directs the
behavior and what maintains and sustains
action
Effectiveness
Effectiveness
Ability of an employee to perform his/ her’s
jobs in a way that meets expectations and
requirements of co-workers and customers.
5. A platform to increase
Employee engagement
• The platform can also be used for notifying employees
about other happenings at TATA STEEL e.g. Friendly
matches, CSR visits, tradeshows, conferences etc.
• A point system for each of these activities, which will
keep accumulating employee points and at the year
end, highest scorer can be rewarded.
• Options of User profiles will make sure employees do
not create any unwanted scene.
7. Idea Sourcing
• To improve process effectiveness and efficiency, employees should be
able to find solutions to their problems quickly.The problem faced by
employee might have been faced by some other employee too in the
past.
• For this gap, a relevant portal/application to help employees go through
knowledge sources and seek/provide help/advice could be very useful
• Employees can login with their personal ids and can use the database for
solutions to their problem or suggestions for the same
• Managers can also draft their knowledge and work process documents
which they refer later or others can view.
8. A building block for KAIZEN
• Kaizen- a continuous improvement method involves everybody in
the organization to pool in their ideas where organization can
improve/change.
• Ideas can be as small as improvement in food quality by
substituting Maida with aata to as big as change in process cycle.
• Kaizen points- a count on number of kaizen ideas implemented/
accepted will keep a track of employees who have contributed the
most.
• Start performers can be highlighted continuously and be rewarded
at the end of year
9. Financial Analysis
Cost Area Amount Fixed Variable Comments
Requirement 2 Lakh yes
Analysis
Development 15 lakh yes
Running Cost 25000/year yes
Maintenance yes Depends
& on
improvement requiremen
ts
10. Challenges
•Managing development
•The technical difficulties in providing online engagement and
measuring them
•Managing increased users-
•Evolution: change is necessary. Bringing in new features, activities
might be a tough task.
•Transition-bringing employees to this platform might see some inertia
11. Benefits for TATA Steel
Employee
Improved friendly image
work culture
and of TATA
competitive STEELS
Improved work environment
culture and
competitive
environment
Improved
employee
engagement
