Like Minds: Digital Journalism in 2008
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An update on the state of digital journalism, advertising and audience for the Online News Association
![Like Minds Tailored Workshops for Newspapers, Magazines, Broadcast & Standalone Web sites Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News [email_address]](https://image.slidesharecdn.com/the-big-picture-ona-1221313255297618-8/85/Like-Minds-Digital-Journalism-in-2008-1-320.jpg)
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Like Minds: Digital Journalism in 2008
- 1. Like Minds Tailored Workshops for Newspapers, Magazines, Broadcast & Standalone Web sites Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News [email_address]
- 3. Web 1.0: The good old days Domain name speculation (Netscape) Search Boost A few large sites (DoubleClick) Ad Distribution Read (Britannica online) Engagement Client/Server Architecture Static (HTML) State Page (article) Unit of Content Geeks Audience Web 1.0 (1993-2003)
- 4. Web 2.0: The interactive Web SEO (Google) Domain name speculation (Netscape) Search Boost The entire Web (Google AdSense) A few large sites (DoubleClick) Ad Distribution Write/Contribute (Wikipedia, Flickr) Read (Britannica online) Engagement Web services (syndication) Client/Server Architecture Dynamic (XML, Ajax, RSS) Static (HTML) State Data (mashup, widget) Page (article) Unit of Content Everyone Geeks Audience Web 2.0 (2003-2010) Web 1.0 (1993-2003)
- 7. They’re going online for news more often Source: Pew Internet & American Life Project
- 10. Social networks exchange news
- 11. Social networks exchange news
- 12. Social networks recommend sites
- 13. Social networks recommend sites
- 14. Social networks collaboratively edit
- 15. Social networks collaboratively edit
- 17. An audience of ‘fly bys’ Source: 2006 McKinsey survey of 2,100 US Customers
- 20. Access is more important than quality Source: 2006 McKinsey survey of 2,100 US Customers
- 30. Home pages emphasize service
- 31. News is a feed – like electricity
- 32. Data centers provide utility
- 33. Mobile becomes a lifeline
- 34. Business info goes actionable
- 35. If you help watchdog, we help you
- 38. Press becomes ‘press sphere’ Source: Jeff Jarvis, Buzzmachine
- 39. A story is a point on a news timeline Source: Jeff Jarvis, Buzzmachine
- 43. Seeding Cit J sites works better Five part-time posters and moderators
- 47. It’s reporting with a network “ This is still about managing relationships. Reporters are naturals at that - but not usually in an online environment. A beat reporter needs to go where the people are, meet them on their own turf, or provide a space where they can be comfortable.” -- David Cohn, BeatBlogging.org
- 49. News sites link out
- 50. Inline links offsite increase
- 51. NYTimes.com: We ‘edit the Web’
- 54. Source: eMarketer, Oct. 2008
- 56. 2012: Video ads, paid search dominate local Source: Borrell Associates Inc. Feb. 2007