SlideShare a Scribd company logo

The Internet of Things: A Generation of Hyper-Connected Consumers and Advertisers

P
Peggy Men

The Internet of Things

1 of 23
A Generation of Hyper-Connected
Consumers & Advertisers
The internet of things:
By: Peggy Men
Photo source: Unsplash, Anthony Indraus
“We get what we want, when we want it.”
Digital has created a demand for connection and instant
gratification. People can use Siri to call an Uber or quickly
transfer money with Tilt. With the rise of the Internet of
Things, humans will be more connected than ever before. (1)
Photo source: Unsplash, Corrine Kutz
The world of IOT ( Internet of Things )
“Anything that can be connected
be connected.”
WILL
(2)
Photo source: Unsplash, Florian Pircher
IoT is the concept of embedding connectivity
(through the Internet) and intelligence into any
device, forming a network of connected “things.”
What is iot?
(2)
Photo source: Unsplash, Silvio Kundt
IoT creates relationships between:
People-people THINGS-THINGS People-things (2)
Photo source: Unsplash, William Iven
“Merchants are expected to spend
on IoT technologies by 2020.”
$2.5 billion
(1)
Photo source: Unsplash, Ellie Pritts

Recommended

The Age of the Omni-Channel Shopper
The Age of the Omni-Channel ShopperThe Age of the Omni-Channel Shopper
The Age of the Omni-Channel ShopperKia Kortelainen
 
The marketing revolution in a new digital age flipbook by bailey k poulton ...
The marketing revolution in a new digital age   flipbook by bailey k poulton ...The marketing revolution in a new digital age   flipbook by bailey k poulton ...
The marketing revolution in a new digital age flipbook by bailey k poulton ...baileykathrynpoulton
 
Social Media: Who is Really in Charge of Our Feeds?
Social Media: Who is Really in Charge of Our Feeds?Social Media: Who is Really in Charge of Our Feeds?
Social Media: Who is Really in Charge of Our Feeds?Laura Penstone
 
Creating Buzz: Marketing in the Age of Social Media
Creating Buzz: Marketing in the Age of Social MediaCreating Buzz: Marketing in the Age of Social Media
Creating Buzz: Marketing in the Age of Social MediaAlex S.
 
The (Un)protected Consumer
The (Un)protected ConsumerThe (Un)protected Consumer
The (Un)protected Consumerjedo745
 
Prodcut placement, shameless marketing? pdf
Prodcut placement, shameless marketing?  pdfProdcut placement, shameless marketing?  pdf
Prodcut placement, shameless marketing? pdfAlexander Birt
 
Ad Block - Blocking Ad Publishers' Success
Ad Block - Blocking Ad Publishers' SuccessAd Block - Blocking Ad Publishers' Success
Ad Block - Blocking Ad Publishers' SuccessShraddha Banglorewala
 

More Related Content

What's hot

Online publishers versus Ad-blockers
Online publishers versus Ad-blockersOnline publishers versus Ad-blockers
Online publishers versus Ad-blockersYanwen Zhang
 
Cybersecurity
CybersecurityCybersecurity
CybersecurityBen Liu
 
Content as Advertisement
Content as AdvertisementContent as Advertisement
Content as AdvertisementRyan Noble
 
Marketing to Children in a Digital Age
Marketing to Children in a Digital AgeMarketing to Children in a Digital Age
Marketing to Children in a Digital AgeMaytha Nassor
 
Social Media Marketing and its Effects
Social Media Marketing and its EffectsSocial Media Marketing and its Effects
Social Media Marketing and its Effectscolbyyco
 
Machine Learning: The Next Revolution in Online Advertising
Machine Learning: The Next Revolution in Online AdvertisingMachine Learning: The Next Revolution in Online Advertising
Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
 
The fall of advertising
The fall of advertisingThe fall of advertising
The fall of advertisingsallygudewill
 
Damaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating ThemDamaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating ThemBrett Kammer
 
How Automation Has Affected Our Lives Today
How Automation Has Affected Our Lives Today How Automation Has Affected Our Lives Today
How Automation Has Affected Our Lives Today Chris Sharanewych
 
How Creators are Thriving Digitally
How Creators are Thriving DigitallyHow Creators are Thriving Digitally
How Creators are Thriving DigitallyLeah Wells
 
Flipbook presentation - Native Advertising
Flipbook presentation - Native AdvertisingFlipbook presentation - Native Advertising
Flipbook presentation - Native AdvertisingJessica Gizuk
 
The Next Generation of TV Advertising
The Next Generation of TV AdvertisingThe Next Generation of TV Advertising
The Next Generation of TV AdvertisingJeremy Weiss
 
Advertising in a World Consumed by Social Media
Advertising in a World Consumed by Social MediaAdvertising in a World Consumed by Social Media
Advertising in a World Consumed by Social MediaMatthew Boujos
 
How To Make Instagram A Business
How To Make Instagram A Business How To Make Instagram A Business
How To Make Instagram A Business Joe McLeod
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingLinnea Jonsson
 
The New Ads: Content Marketing and Earned Media
The New Ads: Content Marketing and Earned MediaThe New Ads: Content Marketing and Earned Media
The New Ads: Content Marketing and Earned MediaDey Sheridan
 
Top Trends from SXSW Interactive 2014. The Big Roundup.
Top Trends from SXSW Interactive 2014. The Big Roundup.Top Trends from SXSW Interactive 2014. The Big Roundup.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
 
Richard Edelman -- New Media Academic Summit 2010
Richard Edelman -- New Media Academic Summit 2010Richard Edelman -- New Media Academic Summit 2010
Richard Edelman -- New Media Academic Summit 2010edelmanmarketing
 

What's hot (20)

Online publishers versus Ad-blockers
Online publishers versus Ad-blockersOnline publishers versus Ad-blockers
Online publishers versus Ad-blockers
 
Cybersecurity
CybersecurityCybersecurity
Cybersecurity
 
Content as Advertisement
Content as AdvertisementContent as Advertisement
Content as Advertisement
 
Marketing to Children in a Digital Age
Marketing to Children in a Digital AgeMarketing to Children in a Digital Age
Marketing to Children in a Digital Age
 
Social Media Marketing and its Effects
Social Media Marketing and its EffectsSocial Media Marketing and its Effects
Social Media Marketing and its Effects
 
Machine Learning: The Next Revolution in Online Advertising
Machine Learning: The Next Revolution in Online AdvertisingMachine Learning: The Next Revolution in Online Advertising
Machine Learning: The Next Revolution in Online Advertising
 
The fall of advertising
The fall of advertisingThe fall of advertising
The fall of advertising
 
Ad blocking
Ad blockingAd blocking
Ad blocking
 
Damaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating ThemDamaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating Them
 
How Automation Has Affected Our Lives Today
How Automation Has Affected Our Lives Today How Automation Has Affected Our Lives Today
How Automation Has Affected Our Lives Today
 
How Creators are Thriving Digitally
How Creators are Thriving DigitallyHow Creators are Thriving Digitally
How Creators are Thriving Digitally
 
Flipbook presentation - Native Advertising
Flipbook presentation - Native AdvertisingFlipbook presentation - Native Advertising
Flipbook presentation - Native Advertising
 
The Next Generation of TV Advertising
The Next Generation of TV AdvertisingThe Next Generation of TV Advertising
The Next Generation of TV Advertising
 
Advertising in a World Consumed by Social Media
Advertising in a World Consumed by Social MediaAdvertising in a World Consumed by Social Media
Advertising in a World Consumed by Social Media
 
How To Make Instagram A Business
How To Make Instagram A Business How To Make Instagram A Business
How To Make Instagram A Business
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
The New Ads: Content Marketing and Earned Media
The New Ads: Content Marketing and Earned MediaThe New Ads: Content Marketing and Earned Media
The New Ads: Content Marketing and Earned Media
 
Top Trends from SXSW Interactive 2014. The Big Roundup.
Top Trends from SXSW Interactive 2014. The Big Roundup.Top Trends from SXSW Interactive 2014. The Big Roundup.
Top Trends from SXSW Interactive 2014. The Big Roundup.
 
Richard Edelman -- New Media Academic Summit 2010
Richard Edelman -- New Media Academic Summit 2010Richard Edelman -- New Media Academic Summit 2010
Richard Edelman -- New Media Academic Summit 2010
 
10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)
 

Viewers also liked

Multitasking in the Digital World and Its Effects
Multitasking in the Digital World and Its Effects Multitasking in the Digital World and Its Effects
Multitasking in the Digital World and Its Effects B_Haslam
 
Cifala - Adblocker Flipbook
Cifala - Adblocker FlipbookCifala - Adblocker Flipbook
Cifala - Adblocker FlipbookJoseph Cifala
 
Brodie latimer (10182157) - Film 240 Flipboard
Brodie latimer (10182157)  - Film 240 FlipboardBrodie latimer (10182157)  - Film 240 Flipboard
Brodie latimer (10182157) - Film 240 FlipboardBrodie Latimer
 
The Evolution of Readership
The Evolution of ReadershipThe Evolution of Readership
The Evolution of ReadershipC. Stelling
 
Assignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee RosarioAssignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee RosarioRenée Rosario
 
Technology & Human Behaviour
Technology & Human BehaviourTechnology & Human Behaviour
Technology & Human Behaviourvallier17
 
FILM240 Damon Richardson Assignment 2
FILM240 Damon Richardson Assignment 2FILM240 Damon Richardson Assignment 2
FILM240 Damon Richardson Assignment 2Damon Richardson
 
Is it Time to Say Goodbye to Dr. Google?
Is it Time to Say Goodbye to Dr. Google?Is it Time to Say Goodbye to Dr. Google?
Is it Time to Say Goodbye to Dr. Google?Talia Filiaggi
 
SandersJillianfilm240Flipbook
SandersJillianfilm240FlipbookSandersJillianfilm240Flipbook
SandersJillianfilm240FlipbookJillian Sanders
 
Physics and the Media - the Importance of Communication
Physics and the Media - the Importance of CommunicationPhysics and the Media - the Importance of Communication
Physics and the Media - the Importance of CommunicationAlex Sinuo
 
Ad Blocking - Kienan McLellan
Ad Blocking - Kienan McLellanAd Blocking - Kienan McLellan
Ad Blocking - Kienan McLellanKienan McLellan
 
Food for Thought: The Childhood Obesity Epidemic and Media Advertising
Food for Thought: The Childhood Obesity Epidemic and Media AdvertisingFood for Thought: The Childhood Obesity Epidemic and Media Advertising
Food for Thought: The Childhood Obesity Epidemic and Media Advertisingsarahsavelli
 
FILM 240_McKenzie_Flipbook
FILM 240_McKenzie_FlipbookFILM 240_McKenzie_Flipbook
FILM 240_McKenzie_FlipbookKate McKenzie
 

Viewers also liked (20)

Multitasking in the Digital World and Its Effects
Multitasking in the Digital World and Its Effects Multitasking in the Digital World and Its Effects
Multitasking in the Digital World and Its Effects
 
Media types
Media typesMedia types
Media types
 
Cifala - Adblocker Flipbook
Cifala - Adblocker FlipbookCifala - Adblocker Flipbook
Cifala - Adblocker Flipbook
 
Brodie latimer (10182157) - Film 240 Flipboard
Brodie latimer (10182157)  - Film 240 FlipboardBrodie latimer (10182157)  - Film 240 Flipboard
Brodie latimer (10182157) - Film 240 Flipboard
 
The Evolution of Readership
The Evolution of ReadershipThe Evolution of Readership
The Evolution of Readership
 
Sex Sells
Sex SellsSex Sells
Sex Sells
 
Assignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee RosarioAssignment 2 Film240 Renee Rosario
Assignment 2 Film240 Renee Rosario
 
Technology & Human Behaviour
Technology & Human BehaviourTechnology & Human Behaviour
Technology & Human Behaviour
 
FILM240 Damon Richardson Assignment 2
FILM240 Damon Richardson Assignment 2FILM240 Damon Richardson Assignment 2
FILM240 Damon Richardson Assignment 2
 
Audio books
Audio booksAudio books
Audio books
 
Is it Time to Say Goodbye to Dr. Google?
Is it Time to Say Goodbye to Dr. Google?Is it Time to Say Goodbye to Dr. Google?
Is it Time to Say Goodbye to Dr. Google?
 
Assignment #2 - FILM 240
Assignment #2 - FILM 240Assignment #2 - FILM 240
Assignment #2 - FILM 240
 
Social Media on Sleep
Social Media on SleepSocial Media on Sleep
Social Media on Sleep
 
SandersJillianfilm240Flipbook
SandersJillianfilm240FlipbookSandersJillianfilm240Flipbook
SandersJillianfilm240Flipbook
 
Physics and the Media - the Importance of Communication
Physics and the Media - the Importance of CommunicationPhysics and the Media - the Importance of Communication
Physics and the Media - the Importance of Communication
 
Flipboard
FlipboardFlipboard
Flipboard
 
Ad Blocking - Kienan McLellan
Ad Blocking - Kienan McLellanAd Blocking - Kienan McLellan
Ad Blocking - Kienan McLellan
 
Food for Thought: The Childhood Obesity Epidemic and Media Advertising
Food for Thought: The Childhood Obesity Epidemic and Media AdvertisingFood for Thought: The Childhood Obesity Epidemic and Media Advertising
Food for Thought: The Childhood Obesity Epidemic and Media Advertising
 
FILM 240_McKenzie_Flipbook
FILM 240_McKenzie_FlipbookFILM 240_McKenzie_Flipbook
FILM 240_McKenzie_Flipbook
 
Flipbook 2.0
Flipbook 2.0Flipbook 2.0
Flipbook 2.0
 

Similar to The Internet of Things: A Generation of Hyper-Connected Consumers and Advertisers

IE University- MIM Application
IE University- MIM ApplicationIE University- MIM Application
IE University- MIM Applicationalaradural
 
Technology impact on the consumers life
Technology impact on the consumers lifeTechnology impact on the consumers life
Technology impact on the consumers lifeZane Stepanova
 
SXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportSXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportWill Harvey
 
Future of Entertainment Research Report
Future of Entertainment Research ReportFuture of Entertainment Research Report
Future of Entertainment Research ReportRich Bartram, PGA
 
Evolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge OrganisationEvolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
 
Metaverse, by Guilherme Ravache - Forum Edify 2022
Metaverse, by Guilherme Ravache - Forum Edify 2022Metaverse, by Guilherme Ravache - Forum Edify 2022
Metaverse, by Guilherme Ravache - Forum Edify 2022Gui Ravache
 
ConsumerLab: 10 hot consumer trends 2017
ConsumerLab: 10 hot consumer trends 2017ConsumerLab: 10 hot consumer trends 2017
ConsumerLab: 10 hot consumer trends 2017Ericsson
 
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social
 
Assignment 2 Presentation Evolution of Digital marketing.pdf
Assignment 2 Presentation Evolution of Digital marketing.pdfAssignment 2 Presentation Evolution of Digital marketing.pdf
Assignment 2 Presentation Evolution of Digital marketing.pdfHarrisShields
 
Capstone Executive Summary
Capstone Executive SummaryCapstone Executive Summary
Capstone Executive SummarySharon Mclean
 
The Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxThe Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxMorganEvans44
 
NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016VML South Africa
 
Globalization And Internet Revolution Has Changed The World
Globalization And Internet Revolution Has Changed The WorldGlobalization And Internet Revolution Has Changed The World
Globalization And Internet Revolution Has Changed The WorldAmber Rodriguez
 
Evolution of internet
Evolution of internetEvolution of internet
Evolution of internetAkshayBaskar
 
A Call To Occupy Movement Essay
A Call To Occupy Movement EssayA Call To Occupy Movement Essay
A Call To Occupy Movement EssayJeanne Hall
 
Our relationship with the internet
Our relationship with the internetOur relationship with the internet
Our relationship with the internetLaurenMacgregor6
 
Evolution of technology
Evolution of technologyEvolution of technology
Evolution of technologyMollyWaller4
 
The Internet Revolution
The Internet RevolutionThe Internet Revolution
The Internet RevolutionSimona Pisanu
 

Similar to The Internet of Things: A Generation of Hyper-Connected Consumers and Advertisers (20)

IE University- MIM Application
IE University- MIM ApplicationIE University- MIM Application
IE University- MIM Application
 
Technology impact on the consumers life
Technology impact on the consumers lifeTechnology impact on the consumers life
Technology impact on the consumers life
 
SXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportSXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend Report
 
Future of Entertainment Research Report
Future of Entertainment Research ReportFuture of Entertainment Research Report
Future of Entertainment Research Report
 
Evolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge OrganisationEvolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge Organisation
 
Metaverse, by Guilherme Ravache - Forum Edify 2022
Metaverse, by Guilherme Ravache - Forum Edify 2022Metaverse, by Guilherme Ravache - Forum Edify 2022
Metaverse, by Guilherme Ravache - Forum Edify 2022
 
ConsumerLab: 10 hot consumer trends 2017
ConsumerLab: 10 hot consumer trends 2017ConsumerLab: 10 hot consumer trends 2017
ConsumerLab: 10 hot consumer trends 2017
 
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social: Think Forward 2016
We Are Social: Think Forward 2016
 
Assignment 2 Presentation Evolution of Digital marketing.pdf
Assignment 2 Presentation Evolution of Digital marketing.pdfAssignment 2 Presentation Evolution of Digital marketing.pdf
Assignment 2 Presentation Evolution of Digital marketing.pdf
 
Capstone Executive Summary
Capstone Executive SummaryCapstone Executive Summary
Capstone Executive Summary
 
The Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxThe Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptx
 
NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016
 
Globalization And Internet Revolution Has Changed The World
Globalization And Internet Revolution Has Changed The WorldGlobalization And Internet Revolution Has Changed The World
Globalization And Internet Revolution Has Changed The World
 
Evolution of internet
Evolution of internetEvolution of internet
Evolution of internet
 
7682_RiskWatch_Winter2015_The Future of Cyber Risk
7682_RiskWatch_Winter2015_The Future of Cyber Risk7682_RiskWatch_Winter2015_The Future of Cyber Risk
7682_RiskWatch_Winter2015_The Future of Cyber Risk
 
A Call To Occupy Movement Essay
A Call To Occupy Movement EssayA Call To Occupy Movement Essay
A Call To Occupy Movement Essay
 
Our relationship with the internet
Our relationship with the internetOur relationship with the internet
Our relationship with the internet
 
Evolution of technology
Evolution of technologyEvolution of technology
Evolution of technology
 
Virtual reality
Virtual realityVirtual reality
Virtual reality
 
The Internet Revolution
The Internet RevolutionThe Internet Revolution
The Internet Revolution
 

Recently uploaded

What you need to know about Generative AI and Data Management?
What you need to know about Generative AI and Data Management?What you need to know about Generative AI and Data Management?
What you need to know about Generative AI and Data Management?Denodo
 
Unlocking New Insights Into the World of European Soccer Through the European...
Unlocking New Insights Into the World of European Soccer Through the European...Unlocking New Insights Into the World of European Soccer Through the European...
Unlocking New Insights Into the World of European Soccer Through the European...ThinkInnovation
 
itc limited word file.pdf...............
itc limited word file.pdf...............itc limited word file.pdf...............
itc limited word file.pdf...............mahetamanav24
 
Artificial Intelligence for Vision: A walkthrough of recent breakthroughs
Artificial Intelligence for Vision:  A walkthrough of recent breakthroughsArtificial Intelligence for Vision:  A walkthrough of recent breakthroughs
Artificial Intelligence for Vision: A walkthrough of recent breakthroughsNikolas Markou
 
HayleyDerby_Market_Research_Spotify.docx
HayleyDerby_Market_Research_Spotify.docxHayleyDerby_Market_Research_Spotify.docx
HayleyDerby_Market_Research_Spotify.docxHayleyDerby
 
introduction-to-crimean-congo-haemorrhagic-fever.pdf
introduction-to-crimean-congo-haemorrhagic-fever.pdfintroduction-to-crimean-congo-haemorrhagic-fever.pdf
introduction-to-crimean-congo-haemorrhagic-fever.pdfSalamaAdel
 
Basics of Creating Graphs / Charts using Microsoft Excel
Basics of Creating Graphs / Charts using Microsoft ExcelBasics of Creating Graphs / Charts using Microsoft Excel
Basics of Creating Graphs / Charts using Microsoft ExcelTope Osanyintuyi
 
AWS_projects related AWS services such as feature store store and clarify
AWS_projects related AWS services such as feature store store and clarifyAWS_projects related AWS services such as feature store store and clarify
AWS_projects related AWS services such as feature store store and clarifyVarun Garg
 
Discover the Best Free Web Hosting Services with SSL in 2023
Discover the Best Free Web Hosting Services with SSL in 2023Discover the Best Free Web Hosting Services with SSL in 2023
Discover the Best Free Web Hosting Services with SSL in 2023maker Money
 
presentation big data analytics on Apache spark
presentation big data analytics on Apache sparkpresentation big data analytics on Apache spark
presentation big data analytics on Apache sparkVarun Garg
 
Ratio analysis, Formulas, Advantage PPt.pptx
Ratio analysis, Formulas, Advantage PPt.pptxRatio analysis, Formulas, Advantage PPt.pptx
Ratio analysis, Formulas, Advantage PPt.pptxSugumarVenkai
 
Choose your perfect jacket.pdf
Choose your perfect jacket.pdfChoose your perfect jacket.pdf
Choose your perfect jacket.pdfAlexia Trejo
 
Introduction to data science.pdf-Definition,types and application of Data Sci...
Introduction to data science.pdf-Definition,types and application of Data Sci...Introduction to data science.pdf-Definition,types and application of Data Sci...
Introduction to data science.pdf-Definition,types and application of Data Sci...DrSumathyV
 
Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...
Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...
Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...Samuel Chukwuma
 
EIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdf
EIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdfEIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdf
EIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdfEarley Information Science
 
EXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDF
EXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDFEXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDF
EXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDFProject Cubicle
 
Customer Satisfaction Data - Multiple Linear Regression Model.pdf
Customer Satisfaction Data -  Multiple Linear Regression Model.pdfCustomer Satisfaction Data -  Multiple Linear Regression Model.pdf
Customer Satisfaction Data - Multiple Linear Regression Model.pdfruwanp2000
 
WOMEN IN TECH EVENT : Explore Salesforce Metadata.pptx
WOMEN IN TECH EVENT : Explore Salesforce Metadata.pptxWOMEN IN TECH EVENT : Explore Salesforce Metadata.pptx
WOMEN IN TECH EVENT : Explore Salesforce Metadata.pptxyosra Saidani
 
Prometheus Grafana Dashboard for Cassandra 5
Prometheus Grafana Dashboard for Cassandra 5Prometheus Grafana Dashboard for Cassandra 5
Prometheus Grafana Dashboard for Cassandra 5Sarma Pydipally
 
fundamentals of digital imaging - POONAM.pptx
fundamentals of digital imaging - POONAM.pptxfundamentals of digital imaging - POONAM.pptx
fundamentals of digital imaging - POONAM.pptxPoonamRijal
 

Recently uploaded (20)

What you need to know about Generative AI and Data Management?
What you need to know about Generative AI and Data Management?What you need to know about Generative AI and Data Management?
What you need to know about Generative AI and Data Management?
 
Unlocking New Insights Into the World of European Soccer Through the European...
Unlocking New Insights Into the World of European Soccer Through the European...Unlocking New Insights Into the World of European Soccer Through the European...
Unlocking New Insights Into the World of European Soccer Through the European...
 
itc limited word file.pdf...............
itc limited word file.pdf...............itc limited word file.pdf...............
itc limited word file.pdf...............
 
Artificial Intelligence for Vision: A walkthrough of recent breakthroughs
Artificial Intelligence for Vision:  A walkthrough of recent breakthroughsArtificial Intelligence for Vision:  A walkthrough of recent breakthroughs
Artificial Intelligence for Vision: A walkthrough of recent breakthroughs
 
HayleyDerby_Market_Research_Spotify.docx
HayleyDerby_Market_Research_Spotify.docxHayleyDerby_Market_Research_Spotify.docx
HayleyDerby_Market_Research_Spotify.docx
 
introduction-to-crimean-congo-haemorrhagic-fever.pdf
introduction-to-crimean-congo-haemorrhagic-fever.pdfintroduction-to-crimean-congo-haemorrhagic-fever.pdf
introduction-to-crimean-congo-haemorrhagic-fever.pdf
 
Basics of Creating Graphs / Charts using Microsoft Excel
Basics of Creating Graphs / Charts using Microsoft ExcelBasics of Creating Graphs / Charts using Microsoft Excel
Basics of Creating Graphs / Charts using Microsoft Excel
 
AWS_projects related AWS services such as feature store store and clarify
AWS_projects related AWS services such as feature store store and clarifyAWS_projects related AWS services such as feature store store and clarify
AWS_projects related AWS services such as feature store store and clarify
 
Discover the Best Free Web Hosting Services with SSL in 2023
Discover the Best Free Web Hosting Services with SSL in 2023Discover the Best Free Web Hosting Services with SSL in 2023
Discover the Best Free Web Hosting Services with SSL in 2023
 
presentation big data analytics on Apache spark
presentation big data analytics on Apache sparkpresentation big data analytics on Apache spark
presentation big data analytics on Apache spark
 
Ratio analysis, Formulas, Advantage PPt.pptx
Ratio analysis, Formulas, Advantage PPt.pptxRatio analysis, Formulas, Advantage PPt.pptx
Ratio analysis, Formulas, Advantage PPt.pptx
 
Choose your perfect jacket.pdf
Choose your perfect jacket.pdfChoose your perfect jacket.pdf
Choose your perfect jacket.pdf
 
Introduction to data science.pdf-Definition,types and application of Data Sci...
Introduction to data science.pdf-Definition,types and application of Data Sci...Introduction to data science.pdf-Definition,types and application of Data Sci...
Introduction to data science.pdf-Definition,types and application of Data Sci...
 
Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...
Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...
Cousera Cap Course Datasets containing datasets from a Fictional Fitness Trac...
 
EIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdf
EIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdfEIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdf
EIS-Webinar-Info-Governance-Age-AI-2024-02-27-for-distr.pdf
 
EXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDF
EXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDFEXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDF
EXCEL-VLOOKUP-AND-HLOOKUP LECTURE NOTES ALL EXCEL VLOOKUP NOTES PDF
 
Customer Satisfaction Data - Multiple Linear Regression Model.pdf
Customer Satisfaction Data -  Multiple Linear Regression Model.pdfCustomer Satisfaction Data -  Multiple Linear Regression Model.pdf
Customer Satisfaction Data - Multiple Linear Regression Model.pdf
 
WOMEN IN TECH EVENT : Explore Salesforce Metadata.pptx
WOMEN IN TECH EVENT : Explore Salesforce Metadata.pptxWOMEN IN TECH EVENT : Explore Salesforce Metadata.pptx
WOMEN IN TECH EVENT : Explore Salesforce Metadata.pptx
 
Prometheus Grafana Dashboard for Cassandra 5
Prometheus Grafana Dashboard for Cassandra 5Prometheus Grafana Dashboard for Cassandra 5
Prometheus Grafana Dashboard for Cassandra 5
 
fundamentals of digital imaging - POONAM.pptx
fundamentals of digital imaging - POONAM.pptxfundamentals of digital imaging - POONAM.pptx
fundamentals of digital imaging - POONAM.pptx
 

The Internet of Things: A Generation of Hyper-Connected Consumers and Advertisers

  • 1. A Generation of Hyper-Connected Consumers & Advertisers The internet of things: By: Peggy Men Photo source: Unsplash, Anthony Indraus
  • 2. “We get what we want, when we want it.” Digital has created a demand for connection and instant gratification. People can use Siri to call an Uber or quickly transfer money with Tilt. With the rise of the Internet of Things, humans will be more connected than ever before. (1) Photo source: Unsplash, Corrine Kutz
  • 3. The world of IOT ( Internet of Things ) “Anything that can be connected be connected.” WILL (2) Photo source: Unsplash, Florian Pircher
  • 4. IoT is the concept of embedding connectivity (through the Internet) and intelligence into any device, forming a network of connected “things.” What is iot? (2) Photo source: Unsplash, Silvio Kundt
  • 5. IoT creates relationships between: People-people THINGS-THINGS People-things (2) Photo source: Unsplash, William Iven
  • 6. “Merchants are expected to spend on IoT technologies by 2020.” $2.5 billion (1) Photo source: Unsplash, Ellie Pritts
  • 7. IoT devices connected to the Internet will more than triple from 2016 2020 10B 34B (3) Photo source: Unsplash, Mitchell Holland
  • 8. IoT elevates the 3 elements of a brand’s successful owned media strategy: Content COMMUNITY CONTEXT (4) Photo source: Unsplash, Helloquence
  • 9. Content – amazon’s personalized experiences Amazon Dash buttons use IoT to allow consumers to reorder products with the push of a button. For example, a family can place a Dash button for Tide detergent on their washing machine. (1), (4) Photo source: Unsplash, Samuel Zeller
  • 10. Community – Sephora's beauty community Sephora used IoT to create an interactive, shoppable beauty board that shows user-generated content on a digital screen. Consumers can scroll through pictures of people wearing Sephora products and buy the looks they like using click through purchasing. (1), (4), (11) Photo source: Unsplash, Alysa Bajenar
  • 11. Context – BASF's Consumer wine service A wine store in Germany let people enter their taste preferences into tablets. Using IoT, wine bottles that match their preferences light up on a digital shelf. (1), (4) Photo source: Unsplash, chuttersnap
  • 12. “Digital advertising is able to lift both e-commerce and in-store sales. As the digital world evolves, the consumer’s path-to- purchase has become anything but straightforward.” (5) Photo source: Unsplash, Sergey Zolkin
  • 13. Advertising on smart fridges? IoT is beginning to become a platform for advertising. The connectivity of IoT allows advertising to be more emotional and immersive. (6) Photo source: Unsplash, Naomi Hebert
  • 14. In a study, of respondents who own IoT devices said they’re willing to see ads. 65% (7) Photo source: Unsplash, Mitchell Holland
  • 15. Consumers were more willing to see an ad on an IoT device if the ad offered: A Coupon Extra features Exclusive games (7) Photo source: Unsplash, Jaelynn Castillo
  • 16. Relationships between brands and consumers must be mutually beneficial, not an invasion of privacy. (8) Photo source: Unsplash, Adrian Sava
  • 17. However, can being too connected be a bad thing? Digitally connected devices to every aspect of our lives means more possibilities for hackers to target us. The invasion of privacy from personal data tracking is a concern, especially with health data in the fitness and wearables market. (9), (10) Photo source: picjumbo, Viktor Hanacek
  • 18. What does the future hold for IoT and advertising? Photo source: Unsplash, Aidan Brown
  • 19. Advertisers can interact with consumers in real time to provide relevant products and services through their IoT devices. For example, advertisers can send a coupon for fresh fruit to a fitness junkie’s Fitbit right after she finishes her workout. 1) Connecting to the consumer in real time (12) Photo source: picjumbo, Viktor Hanacek
  • 20. As homes are becoming more connected through IoT devices, advertisers can target consumers directly at home through their consumption habits and in-home behaviors. 2) New forms of targeting (13) Photo source: Unsplash, Breather
  • 21. “With the IoT revolution in full swing, we may finally be able to truly connect all the pieces and provide a nearly complete picture of consumers and the mindset they are in, at any given time.” (13) Photo source: picjumbo, Viktor Hanacek
  • 22. Let’s keep connecting. IoT fuels a smarter way to stay connected for both consumers and advertisers. Photo source: Unsplash, Alvaro Serrano
  • 23. SOURCES 1. Thau, B. (2016). Retailers are spending billions on the ‘Internet of Things,’ but will it pay off? Forbes. Retrieved from https://www.forbes.com/sites/barbarathau/2016/11/18/retailers-are-spending-billions-on-the-internet-of-things-but- will-it-pay-off/#7cf42cf94602 2. Morgan, J. (2015). A simple explanation of ‘The Internet of Things.’ Forbes. Retrieved from https://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can- understand/#1bc82cd91d09 3. Meola, A. (2016). What is the Internet of Things (IoT)? Business Insider. Retrieved from http://www.businessinsider.com/what-is-the-internet-of-things-definition-2016-8 4. Bonchek, M. (2014). Making sense of owned media. Harvard Business Review. Retrieved from http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=99d2c233-7d49-4187-b55c- 91966b97380f%40sessionmgr4007&vid=1&hid=4106 5. Fulgoni, G. (2014). “Omni-Channel” retail insights and the consumer’s path-to-purchase. Journal of Advertising Research. Retrieved from https://ereserves.library.queensu.ca/ares/ares.dll?Action=10&Type=10&Value=54136 6. Marshall, J. & Vranica, S. Business news: In Cannes, advertisers try on digital. Wall Street Journal. Retrieved from http://search.proquest.com/docview/1691392886?pq-origsite=summon 7. Ha, A. (2016). IAB study says majority of IoT owners are okay with ads on their devices. Tech Crunch. Retrieved from https://techcrunch.com/2016/12/15/iab-iot-study/ 8. Matrix, Sidneyeve. (2017). Module 2, Lecture 1: Advertising strategies. 9. Dickson, B. (2015). Why IoT security is so critical. Tech Crunch. Retrieved from https://techcrunch.com/2015/10/24/why-iot-security-is-so-critical/ 10. Kaye, K. (2016). As IoT ads become reality, privacy and security concerns follow. Advertising Age. Retrieved from http://adage.com/article/privacy-and-regulation/iot-ads-reality-privacy-concerns-follow/307200/ 11. Matrix, Sidneyeve. (2017). Module 1, Lecture 1: Media Convergence. 12. Clark, J. (2016). How the IoT could make marketing more personal. IBM. Retrieved from https://www.ibm.com/blogs/internet-of-things/iot-personalised-marketing/ 13. Katayev, V. (2015). The future of ad targeting in an IoT world. Forbes. Retrieved from https://www.forbes.com/sites/onmarketing/2015/11/23/the-future-of-ad-targeting-in-an-iot-world/#47edbb5e2e7a Photo source: Unsplash, Marius Masalar