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The Internet of Things: A Generation of Hyper-Connected Consumers and Advertisers

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The Internet of Things

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The Internet of Things: A Generation of Hyper-Connected Consumers and Advertisers

  1. 1. A Generation of Hyper-Connected Consumers & Advertisers The internet of things: By: Peggy Men Photo source: Unsplash, Anthony Indraus
  2. 2. “We get what we want, when we want it.” Digital has created a demand for connection and instant gratification. People can use Siri to call an Uber or quickly transfer money with Tilt. With the rise of the Internet of Things, humans will be more connected than ever before. (1) Photo source: Unsplash, Corrine Kutz
  3. 3. The world of IOT ( Internet of Things ) “Anything that can be connected be connected.” WILL (2) Photo source: Unsplash, Florian Pircher
  4. 4. IoT is the concept of embedding connectivity (through the Internet) and intelligence into any device, forming a network of connected “things.” What is iot? (2) Photo source: Unsplash, Silvio Kundt
  5. 5. IoT creates relationships between: People-people THINGS-THINGS People-things (2) Photo source: Unsplash, William Iven
  6. 6. “Merchants are expected to spend on IoT technologies by 2020.” $2.5 billion (1) Photo source: Unsplash, Ellie Pritts
  7. 7. IoT devices connected to the Internet will more than triple from 2016 2020 10B 34B (3) Photo source: Unsplash, Mitchell Holland
  8. 8. IoT elevates the 3 elements of a brand’s successful owned media strategy: Content COMMUNITY CONTEXT (4) Photo source: Unsplash, Helloquence
  9. 9. Content – amazon’s personalized experiences Amazon Dash buttons use IoT to allow consumers to reorder products with the push of a button. For example, a family can place a Dash button for Tide detergent on their washing machine. (1), (4) Photo source: Unsplash, Samuel Zeller
  10. 10. Community – Sephora's beauty community Sephora used IoT to create an interactive, shoppable beauty board that shows user-generated content on a digital screen. Consumers can scroll through pictures of people wearing Sephora products and buy the looks they like using click through purchasing. (1), (4), (11) Photo source: Unsplash, Alysa Bajenar
  11. 11. Context – BASF's Consumer wine service A wine store in Germany let people enter their taste preferences into tablets. Using IoT, wine bottles that match their preferences light up on a digital shelf. (1), (4) Photo source: Unsplash, chuttersnap
  12. 12. “Digital advertising is able to lift both e-commerce and in-store sales. As the digital world evolves, the consumer’s path-to- purchase has become anything but straightforward.” (5) Photo source: Unsplash, Sergey Zolkin
  13. 13. Advertising on smart fridges? IoT is beginning to become a platform for advertising. The connectivity of IoT allows advertising to be more emotional and immersive. (6) Photo source: Unsplash, Naomi Hebert
  14. 14. In a study, of respondents who own IoT devices said they’re willing to see ads. 65% (7) Photo source: Unsplash, Mitchell Holland
  15. 15. Consumers were more willing to see an ad on an IoT device if the ad offered: A Coupon Extra features Exclusive games (7) Photo source: Unsplash, Jaelynn Castillo
  16. 16. Relationships between brands and consumers must be mutually beneficial, not an invasion of privacy. (8) Photo source: Unsplash, Adrian Sava
  17. 17. However, can being too connected be a bad thing? Digitally connected devices to every aspect of our lives means more possibilities for hackers to target us. The invasion of privacy from personal data tracking is a concern, especially with health data in the fitness and wearables market. (9), (10) Photo source: picjumbo, Viktor Hanacek
  18. 18. What does the future hold for IoT and advertising? Photo source: Unsplash, Aidan Brown
  19. 19. Advertisers can interact with consumers in real time to provide relevant products and services through their IoT devices. For example, advertisers can send a coupon for fresh fruit to a fitness junkie’s Fitbit right after she finishes her workout. 1) Connecting to the consumer in real time (12) Photo source: picjumbo, Viktor Hanacek
  20. 20. As homes are becoming more connected through IoT devices, advertisers can target consumers directly at home through their consumption habits and in-home behaviors. 2) New forms of targeting (13) Photo source: Unsplash, Breather
  21. 21. “With the IoT revolution in full swing, we may finally be able to truly connect all the pieces and provide a nearly complete picture of consumers and the mindset they are in, at any given time.” (13) Photo source: picjumbo, Viktor Hanacek
  22. 22. Let’s keep connecting. IoT fuels a smarter way to stay connected for both consumers and advertisers. Photo source: Unsplash, Alvaro Serrano
  23. 23. SOURCES 1. Thau, B. (2016). Retailers are spending billions on the ‘Internet of Things,’ but will it pay off? Forbes. Retrieved from https://www.forbes.com/sites/barbarathau/2016/11/18/retailers-are-spending-billions-on-the-internet-of-things-but- will-it-pay-off/#7cf42cf94602 2. Morgan, J. (2015). A simple explanation of ‘The Internet of Things.’ Forbes. Retrieved from https://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can- understand/#1bc82cd91d09 3. Meola, A. (2016). What is the Internet of Things (IoT)? Business Insider. Retrieved from http://www.businessinsider.com/what-is-the-internet-of-things-definition-2016-8 4. Bonchek, M. (2014). Making sense of owned media. Harvard Business Review. Retrieved from http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=99d2c233-7d49-4187-b55c- 91966b97380f%40sessionmgr4007&vid=1&hid=4106 5. Fulgoni, G. (2014). “Omni-Channel” retail insights and the consumer’s path-to-purchase. Journal of Advertising Research. Retrieved from https://ereserves.library.queensu.ca/ares/ares.dll?Action=10&Type=10&Value=54136 6. Marshall, J. & Vranica, S. Business news: In Cannes, advertisers try on digital. Wall Street Journal. Retrieved from http://search.proquest.com/docview/1691392886?pq-origsite=summon 7. Ha, A. (2016). IAB study says majority of IoT owners are okay with ads on their devices. Tech Crunch. Retrieved from https://techcrunch.com/2016/12/15/iab-iot-study/ 8. Matrix, Sidneyeve. (2017). Module 2, Lecture 1: Advertising strategies. 9. Dickson, B. (2015). Why IoT security is so critical. Tech Crunch. Retrieved from https://techcrunch.com/2015/10/24/why-iot-security-is-so-critical/ 10. Kaye, K. (2016). As IoT ads become reality, privacy and security concerns follow. Advertising Age. Retrieved from http://adage.com/article/privacy-and-regulation/iot-ads-reality-privacy-concerns-follow/307200/ 11. Matrix, Sidneyeve. (2017). Module 1, Lecture 1: Media Convergence. 12. Clark, J. (2016). How the IoT could make marketing more personal. IBM. Retrieved from https://www.ibm.com/blogs/internet-of-things/iot-personalised-marketing/ 13. Katayev, V. (2015). The future of ad targeting in an IoT world. Forbes. Retrieved from https://www.forbes.com/sites/onmarketing/2015/11/23/the-future-of-ad-targeting-in-an-iot-world/#47edbb5e2e7a Photo source: Unsplash, Marius Masalar

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