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February 7, 2018
Mike van Geldorp
Presentation: 10 min
Q&A: 5 min
Why buy button technology is important
and has such potential for publishers
CEO, Founder @ Monotote
© by Monotote. All rights reserved
How are things working so far?
Inspire them with great
content
Earn £ by sending traffic awaySpend £ to get traffic
1 2 3
Let’s talk about the current customer experience
But in 18% of cases the link is
out of date.
FrustrationCustomer is inspired by your
editorial.
1 32
What can buy buttons do for you as a publisher?
The customer stays
on your site
Real-time product
information
Buy-buttons
v
DESCRIPTION
Wide-strap vest top in soft
micromodal with a V-neck and
V-back. The model is 179 cm tall
and wears size S.
Add to cart
Select size v
Buy-buttons
£ 16.00
Educating the online visitor
Click
to buy
Questions?
Feel free to email me at:
mike@monotote.com
Confidential and proprietary.
© by Monotote. All rights reserved
Mike van Geldorp
CEO and Founder @ Monotote

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Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 

Track A - The power of buy-button technology for publishers

  • 1. February 7, 2018 Mike van Geldorp Presentation: 10 min Q&A: 5 min Why buy button technology is important and has such potential for publishers CEO, Founder @ Monotote © by Monotote. All rights reserved
  • 2. How are things working so far? Inspire them with great content Earn £ by sending traffic awaySpend £ to get traffic 1 2 3
  • 3. Let’s talk about the current customer experience But in 18% of cases the link is out of date. FrustrationCustomer is inspired by your editorial. 1 32
  • 4. What can buy buttons do for you as a publisher? The customer stays on your site Real-time product information
  • 6. DESCRIPTION Wide-strap vest top in soft micromodal with a V-neck and V-back. The model is 179 cm tall and wears size S. Add to cart Select size v Buy-buttons £ 16.00
  • 7. Educating the online visitor Click to buy
  • 8. Questions? Feel free to email me at: mike@monotote.com Confidential and proprietary. © by Monotote. All rights reserved Mike van Geldorp CEO and Founder @ Monotote