SlideShare a Scribd company logo
February 7, 2018
Mike van Geldorp
Presentation: 10 min
Q&A: 5 min
Why buy button technology is important
and has such potential for publishers
CEO, Founder @ Monotote
© by Monotote. All rights reserved
How are things working so far?
Inspire them with great
content
Earn £ by sending traffic awaySpend £ to get traffic
1 2 3
Let’s talk about the current customer experience
But in 18% of cases the link is
out of date.
FrustrationCustomer is inspired by your
editorial.
1 32
What can buy buttons do for you as a publisher?
The customer stays
on your site
Real-time product
information
Buy-buttons
v
DESCRIPTION
Wide-strap vest top in soft
micromodal with a V-neck and
V-back. The model is 179 cm tall
and wears size S.
Add to cart
Select size v
Buy-buttons
£ 16.00
Educating the online visitor
Click
to buy
Questions?
Feel free to email me at:
mike@monotote.com
Confidential and proprietary.
© by Monotote. All rights reserved
Mike van Geldorp
CEO and Founder @ Monotote

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Track A - The power of buy-button technology for publishers

  • 1. February 7, 2018 Mike van Geldorp Presentation: 10 min Q&A: 5 min Why buy button technology is important and has such potential for publishers CEO, Founder @ Monotote © by Monotote. All rights reserved
  • 2. How are things working so far? Inspire them with great content Earn £ by sending traffic awaySpend £ to get traffic 1 2 3
  • 3. Let’s talk about the current customer experience But in 18% of cases the link is out of date. FrustrationCustomer is inspired by your editorial. 1 32
  • 4. What can buy buttons do for you as a publisher? The customer stays on your site Real-time product information
  • 6. DESCRIPTION Wide-strap vest top in soft micromodal with a V-neck and V-back. The model is 179 cm tall and wears size S. Add to cart Select size v Buy-buttons £ 16.00
  • 7. Educating the online visitor Click to buy
  • 8. Questions? Feel free to email me at: mike@monotote.com Confidential and proprietary. © by Monotote. All rights reserved Mike van Geldorp CEO and Founder @ Monotote