Yieldify's team of customer journey optimization experts take you through the quick-wins and long-game strategies to fix checkout abandonment for good, featuring examples from some leading brands and retailers.
My presentation at Gamification World Congress 2014, focused on the results of a survey that analyzes the actual state of gamified loyalty in eCommerce.
Track A - The power of buy-button technology for publishersAffiliate Summit
– How to provide a real service to your online visitor that leads to higher conversion rates.
– Increase the time visitors spend on your website, no more redirecting your traffic to the advertiser, not even for the checkout.
Michael van Geldorp, CEO and Founder, Monotote
VWO Webinar: Build a winning email retargeting strategy with conversion opti...Utkarsh Rai
In this webinar, we haved partnered with GetResponse to discuss ways in which you can improve your email retargeting strategy backed with data-driven conversion optimization.
Most companies fail to follow up on leads generated at trade shows, lose about half their customers every five years as customer loyalty decreases over time, and see increased profits from retaining existing customers rather than acquiring new ones. Regular communication is important for maintaining influence with clients, as contact is often lost within a few months or years. Simple personalized gestures like thank you calls not aimed at making additional sales can significantly increase business from new customers.
Tonight we will cover 14 checkout page optimisation ideas to reduce some of the friction in your visitor’s purchasing journey, and help you maximise those conversions – thus driving more revenue and customers.
- Marketamerica.com is ranked #66 among top e-retailers globally according to Internet Retailer.
- The website offers a web portal that allows small businesses to shop through partner stores and earn cash back on purchases, turning purchasing costs into profits.
- Customers can register for free and shop through over 3,500 partner stores to save money while earning cash back on purchases made through clicking on the website rather than going directly to stores.
How to top up store credit via off gamersKaryn Thng
To top-up store credit on OffGamers, users log into their account and select "TOP UP STORE CREDIT", choose an amount and payment currency, then select a payment method to complete the secure checkout process. Once paid, users can view their order status.
My presentation at Gamification World Congress 2014, focused on the results of a survey that analyzes the actual state of gamified loyalty in eCommerce.
Track A - The power of buy-button technology for publishersAffiliate Summit
– How to provide a real service to your online visitor that leads to higher conversion rates.
– Increase the time visitors spend on your website, no more redirecting your traffic to the advertiser, not even for the checkout.
Michael van Geldorp, CEO and Founder, Monotote
VWO Webinar: Build a winning email retargeting strategy with conversion opti...Utkarsh Rai
In this webinar, we haved partnered with GetResponse to discuss ways in which you can improve your email retargeting strategy backed with data-driven conversion optimization.
Most companies fail to follow up on leads generated at trade shows, lose about half their customers every five years as customer loyalty decreases over time, and see increased profits from retaining existing customers rather than acquiring new ones. Regular communication is important for maintaining influence with clients, as contact is often lost within a few months or years. Simple personalized gestures like thank you calls not aimed at making additional sales can significantly increase business from new customers.
Tonight we will cover 14 checkout page optimisation ideas to reduce some of the friction in your visitor’s purchasing journey, and help you maximise those conversions – thus driving more revenue and customers.
- Marketamerica.com is ranked #66 among top e-retailers globally according to Internet Retailer.
- The website offers a web portal that allows small businesses to shop through partner stores and earn cash back on purchases, turning purchasing costs into profits.
- Customers can register for free and shop through over 3,500 partner stores to save money while earning cash back on purchases made through clicking on the website rather than going directly to stores.
How to top up store credit via off gamersKaryn Thng
To top-up store credit on OffGamers, users log into their account and select "TOP UP STORE CREDIT", choose an amount and payment currency, then select a payment method to complete the secure checkout process. Once paid, users can view their order status.
Reclaim Revenue: How to Create Effective Abandoned Cart CampaignsWhatCounts, Inc.
As a marketer, your goal is to turn the costs that you incur in driving traffic to your website into profits. You do this by converting visitors into customers. No matter how good your purchase funnel is, you will have visitors leave your site with items still in their shopping cart.
In this stage of the customer lifecycle, effective abandoned cart campaigns can be a huge asset to a marketer’s email program. In this webinar Emily Keye, Director of Strategy, and Erin Devine, Strategist, will discuss advanced techniques to reduce abandonment and get more effective results from your lifecycle marketing efforts.
The Ideal Shopping Cart + Streamlining The Checkout ProcessGoECart
The document discusses strategies for streamlining the online checkout process based on a panel discussion. It notes that cart abandonment rates are up as consumers expect lower prices and a simpler checkout. The panelists recommend testing checkout improvements like persistent carts, payment options, and personalized offers to reduce abandonment and increase sales.
Journey2018: Checkout optimisation power half-hourYieldify
Everyone knows the pain of an abandoned checkout funnel. All that investment that goes into acquiring your visitor, getting the right products in front of them, getting them to add to cart.
And then BANG, they’re gone. In this quick-fire session, find out how to fix checkout abandonment for good.
Originally presented by Yieldify at Journey2018
This document discusses shopping cart abandonment and provides strategies to reduce it. It notes that while some abandonment will always happen, there are key reasons why customers fail to complete purchases that can be addressed, including cost, shipping, complex checkout processes, poor website design and usability, and technical issues. The document explores each of these reasons in more detail and offers recommendations like ensuring transparent and competitive pricing, flexible shipping options, streamlined checkout, and optimizing the website experience and performance. The overall message is that testing different approaches can help lower abandonment rates and increase sales.
This document summarizes research into how UK consumers approach online shopping and their use of voucher codes. It finds that while the consumer decision making process hasn't fundamentally changed, consumers now take varied routes and seek multiple options to find the best value. Voucher code usage has increased and users have a varied demographic profile. Voucher codes can drive satisfaction if the experience is simple, but bad sites that are cluttered or don't deliver can negatively impact users. Overall, voucher codes can be an effective customer acquisition and retention tool if implemented correctly with a focus on engagement and relevant offers.
Recovering Lost Leads & Customers Along Your Sales Funnel Using Simple Websit...Divvit
The ultimate guide to plugging leaks along your sales funnel, from our webinar with CartStack's Colton Bradshaw. Learn how to optimize each step of the sales funnel to reduce bounce rate, browse abandonment rate, and cart abandonment rate with smart recovery emails and UX optimization.
Read the article here: https://www.divvit.com/blog-posts/recovering-lost-leads-how-improve-ecommerce-sales-funnel
Watch the webinar here: https://youtu.be/WdpPAOpxU0k
Mike Carson gives a presentation on ecommerce 101. He defines ecommerce as the exchange of data to facilitate business transactions and payment online. The presentation covers the dos and don'ts of ecommerce design, legal obligations, cart selection, customer experience, new trends, and common mistakes to avoid such as poor images and complex checkout processes. Measurement of website traffic and conversion rates is emphasized as important for managing an online store.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
3 steps to recovering your abandoned cartscloud.IQ
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. In fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Form Analytics and Checkout Optimization - Formisimo's Sascon PresentationtheEword
Forms and checkouts impact on your conversion rates. Tom New, the co-founder of Formisimo, shares his slides presented at Sascon. There's tips on how to improve your checkout/form to improve conversion rates, as well as real world examples of how companies have got it wrong.
This document provides an overview of credit card processing and merchant services. It begins with an introduction to credit card processing, how transactions work, and the basic economics and flow of funds. It then outlines the steps to get started accepting payments and discusses various fees involved in processing. It also covers topics like pricing structures, terminals, ongoing operations, and compliance. The goal is to help merchants understand payment processing and how to set up acceptance in a simple, step-by-step manner.
Is your checkout page not giving you good sales? Checkout conversion is one of the major concerns among eCommerce businesses. If your checkout is not optimized, you may face the issue of increasing cart abandonment, customer dissatisfaction, and a decrease in your sales. If you are also worried about optimizing your checkout page, then go through the slide and get the interesting tips on how to boost your checkout process efficiently.
Making your content marketing efforts truly engaging may be easier than you think. Real-world examples and inspiration to add a little bit of playfulness to your content strategy. Easy wins and hacks to get started now.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
The document analyzes market research data on online gifting services in India. It identifies key customer segments for online gifting through cluster analysis. Younger, employed individuals who spend Rs. 5,000-10,000 annually on gifts are the prime target segment. Products like clothes and electronics are more suitable for online gifting. Factor analysis finds customers value convenience, options and experience. Timely delivery is important to shift offline customers online. The report recommends Professional Couriers focus on customer experience and timely delivery to enter the online gifting market successfully.
Jenny Martin - Death by User Stories | Agile Delivery 2017Kayleigh Tiernan
Jenny Martin's slides from Agile Delivery 2017 which took place in Farringdon on 18th October. Watch the slides with narration here: https://speakerdeck.com/jennyjmar/death-by-user-stories
0 Trends in Point of Sale: Maximizing the Usefulness of your Member DatabaseNFCACoops
Aaron Chase (ECRS) presented at NFCA's Peer Finance Training to share a look at the evolving nature of retail transactions and how member data can be used to drive business, better promote your co-op to bring in new customers, and improve your customers’ experience.
Reclaim Revenue: How to Create Effective Abandoned Cart CampaignsWhatCounts, Inc.
As a marketer, your goal is to turn the costs that you incur in driving traffic to your website into profits. You do this by converting visitors into customers. No matter how good your purchase funnel is, you will have visitors leave your site with items still in their shopping cart.
In this stage of the customer lifecycle, effective abandoned cart campaigns can be a huge asset to a marketer’s email program. In this webinar Emily Keye, Director of Strategy, and Erin Devine, Strategist, will discuss advanced techniques to reduce abandonment and get more effective results from your lifecycle marketing efforts.
The Ideal Shopping Cart + Streamlining The Checkout ProcessGoECart
The document discusses strategies for streamlining the online checkout process based on a panel discussion. It notes that cart abandonment rates are up as consumers expect lower prices and a simpler checkout. The panelists recommend testing checkout improvements like persistent carts, payment options, and personalized offers to reduce abandonment and increase sales.
Journey2018: Checkout optimisation power half-hourYieldify
Everyone knows the pain of an abandoned checkout funnel. All that investment that goes into acquiring your visitor, getting the right products in front of them, getting them to add to cart.
And then BANG, they’re gone. In this quick-fire session, find out how to fix checkout abandonment for good.
Originally presented by Yieldify at Journey2018
This document discusses shopping cart abandonment and provides strategies to reduce it. It notes that while some abandonment will always happen, there are key reasons why customers fail to complete purchases that can be addressed, including cost, shipping, complex checkout processes, poor website design and usability, and technical issues. The document explores each of these reasons in more detail and offers recommendations like ensuring transparent and competitive pricing, flexible shipping options, streamlined checkout, and optimizing the website experience and performance. The overall message is that testing different approaches can help lower abandonment rates and increase sales.
This document summarizes research into how UK consumers approach online shopping and their use of voucher codes. It finds that while the consumer decision making process hasn't fundamentally changed, consumers now take varied routes and seek multiple options to find the best value. Voucher code usage has increased and users have a varied demographic profile. Voucher codes can drive satisfaction if the experience is simple, but bad sites that are cluttered or don't deliver can negatively impact users. Overall, voucher codes can be an effective customer acquisition and retention tool if implemented correctly with a focus on engagement and relevant offers.
Recovering Lost Leads & Customers Along Your Sales Funnel Using Simple Websit...Divvit
The ultimate guide to plugging leaks along your sales funnel, from our webinar with CartStack's Colton Bradshaw. Learn how to optimize each step of the sales funnel to reduce bounce rate, browse abandonment rate, and cart abandonment rate with smart recovery emails and UX optimization.
Read the article here: https://www.divvit.com/blog-posts/recovering-lost-leads-how-improve-ecommerce-sales-funnel
Watch the webinar here: https://youtu.be/WdpPAOpxU0k
Mike Carson gives a presentation on ecommerce 101. He defines ecommerce as the exchange of data to facilitate business transactions and payment online. The presentation covers the dos and don'ts of ecommerce design, legal obligations, cart selection, customer experience, new trends, and common mistakes to avoid such as poor images and complex checkout processes. Measurement of website traffic and conversion rates is emphasized as important for managing an online store.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
3 steps to recovering your abandoned cartscloud.IQ
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. In fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Form Analytics and Checkout Optimization - Formisimo's Sascon PresentationtheEword
Forms and checkouts impact on your conversion rates. Tom New, the co-founder of Formisimo, shares his slides presented at Sascon. There's tips on how to improve your checkout/form to improve conversion rates, as well as real world examples of how companies have got it wrong.
This document provides an overview of credit card processing and merchant services. It begins with an introduction to credit card processing, how transactions work, and the basic economics and flow of funds. It then outlines the steps to get started accepting payments and discusses various fees involved in processing. It also covers topics like pricing structures, terminals, ongoing operations, and compliance. The goal is to help merchants understand payment processing and how to set up acceptance in a simple, step-by-step manner.
Is your checkout page not giving you good sales? Checkout conversion is one of the major concerns among eCommerce businesses. If your checkout is not optimized, you may face the issue of increasing cart abandonment, customer dissatisfaction, and a decrease in your sales. If you are also worried about optimizing your checkout page, then go through the slide and get the interesting tips on how to boost your checkout process efficiently.
Making your content marketing efforts truly engaging may be easier than you think. Real-world examples and inspiration to add a little bit of playfulness to your content strategy. Easy wins and hacks to get started now.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
The document analyzes market research data on online gifting services in India. It identifies key customer segments for online gifting through cluster analysis. Younger, employed individuals who spend Rs. 5,000-10,000 annually on gifts are the prime target segment. Products like clothes and electronics are more suitable for online gifting. Factor analysis finds customers value convenience, options and experience. Timely delivery is important to shift offline customers online. The report recommends Professional Couriers focus on customer experience and timely delivery to enter the online gifting market successfully.
Jenny Martin - Death by User Stories | Agile Delivery 2017Kayleigh Tiernan
Jenny Martin's slides from Agile Delivery 2017 which took place in Farringdon on 18th October. Watch the slides with narration here: https://speakerdeck.com/jennyjmar/death-by-user-stories
0 Trends in Point of Sale: Maximizing the Usefulness of your Member DatabaseNFCACoops
Aaron Chase (ECRS) presented at NFCA's Peer Finance Training to share a look at the evolving nature of retail transactions and how member data can be used to drive business, better promote your co-op to bring in new customers, and improve your customers’ experience.
Secrets of a Successful Sale: Optimizing Your Checkout ProcessAggregage
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
39. 1
Offer free
shipping
2
Show all
costs in your
cart tab
3
Shorten your
checkout
process
4
Introduce
guest
checkout
5
Adapt your
checkout
imagery
6
Introduce
email
remarketing
7
Review your
payment
options
8
Introduce
trust signals
1. Unexpected shipping cost
Hidden costs are the primary reason your visitors leave without purchasing. In fact, a full 25% of customers specifically cited shipping costs as driving them away.
However, you should also pay heed to other hidden costs such as taxes or required complementary items which have a similar effect.
These costs cause an immediate annoyance and irritation. In some cases, it can even propel consumers to feel remorse for purchasing.
The solution?
Fully disclose costs. Transparency is valued highly by digital shoppers, and is crucial for store success.
The best course of action is to state all costs from the outset.
Another successful strategy is to bundle the extra cost of shipping into the product and offer "free" shipping to the customer. CPCstrategy found that free shipping is deemed "critical" to 73% of customers to make a purchase and will encourage 93% of shoppers to buy more online.
Customers also hate additional surprise charges as they are about to check out. WebCredible’s survey indicates that 49% of online shoppers abandon their purchases because of hidden fees that are only revealed upon checkout.
https://baymard.com/lists/cart-abandonment-rate
4. Reduce steps in the checkout process
The WebCredible report also states that about 10% of consumers display shopping cart abandonment tendencies because of lengthy checkout processes, including multi-page checkouts that keep presenting customers with additional forms, questions, or products before allowing them to go through with the transaction.
Your customers expect convenience. In eCommerce, one factor to convenience is imminent. Customers want to do things quickly and have instant results.
Spending more time and effort than expected is a significant source of friction. 22% of cart abandoners do not complete their purchase when they are required to create a new user account.
The solution?
To state the obvious, don't force first time buyers to create an account before they can complete their order. Offer guest checkout.
Additionally, take some time and identify other points of friction in the checkout process that may be causing customers to spend more time and effort.
Checkout usability expert Christian Holst found 30% of users abandoned their cart(scroll to point 10) when asked to register upfront.
The solution?
Incorporate various forms of social proof to assure customers that you are a trustworthy store.
Use customer testimonials. Use product reviews. Use endorsements. Provide full contact information, such as a phone number and even faces and bios of you and your workers.
All of these factors let your customer know they are working with a real person who cares about their experience and will take care of their personal information.
According to ClickandBuy, over 50% of shoppers will not complete a purchase if their preferred payment options are not offered.
Dispel the idea that better offers are out there: promote USPs such as price guarantees, free delivery or free returns
Create urgency: use social proof to move your customer to purchase by showing that lots of other consumers are buying (which means it can’t be a bad idea), or show your delivery cut-off thresholds for express, next or same day delivery
Incentivise with an offer: this is more aggressive and may therefore be something to restrict to a particular segment of customers such as new visitors, first-time customers or at-risk customers – it’s up to you and what your margins can handle.
Dispel the idea that better offers are out there: just as you did with your price-comparison shopper, make sure you clarify that your shopper is already getting the best possible deal
Provide a code on exit or at another point during the funnel: once a user leaves, there’s no guarantee that they’ll return to your site and make the purchase, whether they find a code or not. Catch them before they go.
Promote ease of completion – state how long it usually takes to complete the process (or how many steps there are). This can be bolstered by demonstrating to your customer how far they’ve progressed in it, increasing their feeling that they’ve invested in the process and making them want to see it through.
Highlight (or add) easy checkout methods such as Apple Pay, Amazon Pay and Paypal (especially important on mobile). Many businesses only show payment methods in the footer or leave them until the payment page where somebody has many opportunities to leave before seeing them.
Create urgency: use social proof to move your customer to purchase by showing that lots of other consumers are buying (which means it can’t be a bad idea), or show your delivery cut-off thresholds for express, next or same day delivery. This also helps with dissuading price-comparison behaviour.
This issue can take the form of customers either not knowing how to proceed, or not knowing what details to enter. This is particularly common for financial services, which will sometimes require very specific information to be entered.
The customer might display:
Extended dwell on form pages such as details, delivery or payment, having engaged with most or all of the other form fields
Progression through the form but dwelling on a specific field
Review your copy and instructions. Is there anything that’s unclear or could be misinterpreted? Add prompts and extra information if necessary
Offer support either online or through another channel such as a call centre or live chat if available
Promote FAQs or troubleshooting pages to help your customer answer their own question before they leave your site
Deliver a clear progression CTA showing your customer what to do next – the next step may not be obvious to all users
This issue can take the form of customers either not knowing how to proceed, or not knowing what details to enter. This is particularly common for financial services, which will sometimes require very specific information to be entered.
The customer might display:
Extended dwell on form pages such as details, delivery or payment, having engaged with most or all of the other form fields
Progression through the form but dwelling on a specific field
Highlight trusted payment methods and trustmarks
Offer a chat window or phone number so customers can ask questions