The becommerce trust index 2013 highlights the efforts of Belgium's e-commerce industry association in promoting consumer confidence through certification and awareness initiatives. A recent survey indicates a growing trust in the Belgian e-commerce market, with 82.69% of respondents having a positive online shopping experience and 81.53% affirming confidence in the becommerce label. However, there remains significant room for improvement, as only 37.26% of participants are familiar with the becommerce label.

1. BeCommerce
Trust Index
2013

2. BeCommerce is the Belgian E-commerce Industry Association. Through awareness
raising, information, promotion, certification of e-commerce sites through a quality label and
its own code of conduct, BeCommerce encourages the further growth of the eCommerce
sector and the strengthening of consumer confidence in distance selling. BeCommerce
counts today 258 e-tailers and 35 business partners.

3. In November 2013 Drobots ran a survey about the current “Trust” situation of ecommerce in Belgium. Focusing on the online buying experience, the
BeCommerce Label and the trust that the BeCommerce Label gives to consumers.
I’m glad to announce that the trust of the Belgian e-commerce market is growing
very fast. The BeCommerce Label awareness is rising with hundreds of clicks and
thousands of impressions on webshop certificates every day. But of course there is
still much room for improvement and expansion.

4. What is your experience with “online shopping”?
Trust Index Survey
82,69%
Positive
Negative
17,31%

5. Do you know the BeCommerce Label?
Trust Index Survey
37,26%
Yes
No
62,74%

6. Does the BeCommerce Label give you confidence?
Trust Index Survey
81,53%
Yes
No
18,47%