Enhance   website ROI through   Usability www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | ...
How does  design  and  perception  affect our choices? www.altersage.com
www.altersage.com
We were taught  “ not to  judge  a book by its cover …” The truth is… we do www.altersage.com
Courtesy www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
The  not so great  websites out there… www.arngren.net www.altersage.com
www.mtn.co.za www.altersage.com
www.flysaa.co.za www.altersage.com
How do we  change  perceptions? Start with your  website’s  design   and   usability www.altersage.com
Good online design  defined Not always the  best looking but  easy to use have  high quality   content Remember :  don’t m...
Good online design  defined Courtesy semanticstudios.com The User Experience Honeycomb Courtesy idea-sandbox.com www.alter...
Good online design  defined Experiences happen, whether or not you plan them.  When not intentionally designed, There’s a ...
Think like your  user www.altersage.com
Understanding the  target audience www.altersage.com
Defining Personas <ul><li>~ Matching a design to a specific  user’s goals </li></ul><ul><li>Answer questions like:  </li><...
Think like your User www.altersage.com
Identification  of website  goals <ul><li>Examples   </li></ul><ul><li>Increase leads / sales </li></ul><ul><li>Sign-up to...
<ul><li>Answer Questions like: </li></ul><ul><li>What if the  user  needs to...? </li></ul><ul><li>Someone  may want to......
Think like your  user www.altersage.com
Usability  testing www.altersage.com
Measure  results <ul><li>Visitors </li></ul><ul><li>Keywords </li></ul><ul><li>Demographic </li></ul><ul><li>Interests </l...
Measure  results <ul><li>Listen! </li></ul><ul><li>User Feedback: </li></ul><ul><li>Contact forms </li></ul><ul><li>Forums...
Form Fills KISS  Philosophy: No more than 3 clicks to reach goal! www.altersage.com
<ul><li>Don’t use  splash pages , look pretty but have no real value </li></ul><ul><li>Don’t use  Macromedia Flash Content...
<ul><li>Do  maintenance  during peak site hours </li></ul><ul><li>Use  cluttered  design </li></ul><ul><li>Don’t  use fanc...
Design and Usability:   Do <ul><li>Remember actions take place on the  </li></ul><ul><li>RHS of a web page </li></ul><ul><...
<ul><li>And also: </li></ul><ul><li>Keywords  used to find your website </li></ul><ul><li>Top  exit points   </li></ul><ul...
<ul><li>More  involved  than you may think </li></ul><ul><li>But  not as costly  as you may think </li></ul><ul><li>A way ...
See The Possibilities  Christine da Silva Founding Member and Online Strategist www.altersage.com
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Enhance website ROI through usability

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Enhance website ROI through usability

  1. 1. Enhance website ROI through Usability www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage The importance of user experience and conversion psychology in design and development in order to create a website that is appealing to human visitors, search engines, and acts as a proficient sales tool. Christine da Silva - AlterSage
  2. 2. How does design and perception affect our choices? www.altersage.com
  3. 3. www.altersage.com
  4. 4. We were taught “ not to judge a book by its cover …” The truth is… we do www.altersage.com
  5. 5. Courtesy www.altersage.com
  6. 6. www.altersage.com
  7. 7. www.altersage.com
  8. 8. www.altersage.com
  9. 9. www.altersage.com
  10. 10. www.altersage.com
  11. 11. The not so great websites out there… www.arngren.net www.altersage.com
  12. 12. www.mtn.co.za www.altersage.com
  13. 13. www.flysaa.co.za www.altersage.com
  14. 14. How do we change perceptions? Start with your website’s design and usability www.altersage.com
  15. 15. Good online design defined Not always the best looking but easy to use have high quality content Remember : don’t make your users think … when people know what to do they’ll make you money … so tell them what to do www.altersage.com
  16. 16. Good online design defined Courtesy semanticstudios.com The User Experience Honeycomb Courtesy idea-sandbox.com www.altersage.com
  17. 17. Good online design defined Experiences happen, whether or not you plan them. When not intentionally designed, There’s a much higher likelihood Of the experience being poor ... www.altersage.com
  18. 18. Think like your user www.altersage.com
  19. 19. Understanding the target audience www.altersage.com
  20. 20. Defining Personas <ul><li>~ Matching a design to a specific user’s goals </li></ul><ul><li>Answer questions like: </li></ul><ul><li>Who - are the primary personas? </li></ul><ul><li>What - Top scenarios (top tasks / actions) </li></ul><ul><li>How - what would be the easiest technology for them </li></ul>www.altersage.com
  21. 21. Think like your User www.altersage.com
  22. 22. Identification of website goals <ul><li>Examples </li></ul><ul><li>Increase leads / sales </li></ul><ul><li>Sign-up to a newsletter </li></ul><ul><li>Download a brochure </li></ul><ul><li>Request product information </li></ul><ul><li>Fill in a contact form </li></ul>www.altersage.com
  23. 23. <ul><li>Answer Questions like: </li></ul><ul><li>What if the user needs to...? </li></ul><ul><li>Someone may want to...? </li></ul><ul><li>The system needs these kind of elements to complete the l function </li></ul>Identification of functionality www.altersage.com
  24. 24. Think like your user www.altersage.com
  25. 25. Usability testing www.altersage.com
  26. 26. Measure results <ul><li>Visitors </li></ul><ul><li>Keywords </li></ul><ul><li>Demographic </li></ul><ul><li>Interests </li></ul><ul><li>Goals </li></ul>www.altersage.com
  27. 27. Measure results <ul><li>Listen! </li></ul><ul><li>User Feedback: </li></ul><ul><li>Contact forms </li></ul><ul><li>Forums </li></ul><ul><li>Social Media </li></ul>www.altersage.com
  28. 28. Form Fills KISS Philosophy: No more than 3 clicks to reach goal! www.altersage.com
  29. 29. <ul><li>Don’t use splash pages , look pretty but have no real value </li></ul><ul><li>Don’t use Macromedia Flash Content that embeds links to site pages </li></ul><ul><li>Don’t use frames </li></ul><ul><li>Neon Colours </li></ul><ul><li>Think one-solution fits all </li></ul>Design and Usability: What NOT to do www.altersage.com
  30. 30. <ul><li>Do maintenance during peak site hours </li></ul><ul><li>Use cluttered design </li></ul><ul><li>Don’t use fancy tripple layered dropdown menus </li></ul><ul><li>Don’t use long and complex URLs generated by dynamic web pages </li></ul><ul><li>Don’t use too many links on a page </li></ul>Design and Usability: What NOT to do www.altersage.com
  31. 31. Design and Usability: Do <ul><li>Remember actions take place on the </li></ul><ul><li>RHS of a web page </li></ul><ul><li>Pay attention to: </li></ul><ul><li>Defining your (various) goals </li></ul><ul><li>Use simple, consistent design </li></ul><ul><li>2 /3 column layout </li></ul><ul><li>Test early and often! </li></ul>www.altersage.com
  32. 32. <ul><li>And also: </li></ul><ul><li>Keywords used to find your website </li></ul><ul><li>Top exit points </li></ul><ul><li>Bounce rate </li></ul><ul><li>The time users are spending on pages </li></ul><ul><li>When you’re running a promotion and people are not clicking l where you want them to click: something is wrong </li></ul>Design and Usability: Do www.altersage.com
  33. 33. <ul><li>More involved than you may think </li></ul><ul><li>But not as costly as you may think </li></ul><ul><li>A way of thinking carried throughout the project </li></ul><ul><li>Delivers a better solution sooner </li></ul><ul><li>Streamlines process for efficiency </li></ul><ul><li>Ability to please different users (Search Engines, Users and Business Owners) </li></ul><ul><li>Increase profits </li></ul>User Experience Role in web ROI Testing one user early in the project , is better than testing 50 near the end... www.altersage.com
  34. 34. See The Possibilities Christine da Silva Founding Member and Online Strategist www.altersage.com

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