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WordCampNYC 2009 - Adria Richards - Small Business Blueprint For

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WordCampNYC 2009 - Adria Richards - Small Business Blueprint For

  1. 1. Small Business Blueprint For A Wordpress Website Wordcamp NYC 2009 Adria Richards http://butyoureagirl.com http://freshworkshops.com @adriarichards
  2. 2. Desire + Effort = Great Website! Photo credit: welovewep.com
  3. 3. Results of a Great Wordpress Website     <ul><ul><li>SALES </li></ul></ul><ul><ul><li>Increased Traffic </li></ul></ul><ul><ul><li>Healthy SEO </li></ul></ul><ul><ul><li>Qualified leads </li></ul></ul><ul><ul><li>Improved brand awareness </li></ul></ul><ul><ul><li>Ad space sold out </li></ul></ul><ul><ul><li>Media Inquiries </li></ul></ul><ul><ul><li>Business partnerships </li></ul></ul><ul><ul><li>Larger contracts </li></ul></ul><ul><ul><li>Mentions on other blogs </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  4. 4. Checklist for Website Development <ul><ul><li>Your Business </li></ul></ul><ul><ul><li>Purpose </li></ul></ul><ul><ul><li>Goal </li></ul></ul><ul><ul><li>Success </li></ul></ul><ul><ul><li>Message </li></ul></ul><ul><ul><li>Platform </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Mobile Content </li></ul></ul><ul><ul><li>Budget </li></ul></ul><ul><li>  </li></ul>
  5. 5. Tips For Website Development <ul><li>Find a website designer </li></ul><ul><li>Now that you've prepared your expectations for your website, it's time to find a qualified website designer! </li></ul><ul><ul><li>Talk with them </li></ul></ul><ul><ul><li>Look at their work </li></ul></ul><ul><ul><li>Ask them about their website development process </li></ul></ul><ul><ul><li>Ask them about their vision for your website </li></ul></ul><ul><ul><li>Get references and call them </li></ul></ul><ul><ul><li>Ask for a written proposal </li></ul></ul><ul><ul><li>Get a contract in writing that defines responsibilities, timelines, deliverables and cost </li></ul></ul><ul><li>Working on the project </li></ul><ul><li>Now that you've signed up to complete this project with a designer, developer or team of consultants, it's time to get to work! </li></ul><ul><ul><li>Be open to suggestions </li></ul></ul><ul><ul><li>Make sure to put in effort, not just your opinion </li></ul></ul><ul><ul><li>Make time to participate on the website project; it won't complete itself </li></ul></ul><ul><ul><li>Be vocal when you don't understand something </li></ul></ul><ul><ul><li>Review the timeline and completed tasks on a monthly basis </li></ul></ul>
  6. 6. Small Business Blueprint For A Wordpress Website Wordcamp NYC 2009 Adria Richards http://butyoureagirl.com http://freshworkshops.com @adriarichards

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