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Transforming Public Engagement- Craig Thomler v3.2

The web is still less than twenty years old, however has already had a transformational effect on societies and therefore governments. This presentation looks at some of the transformations occurring and how governments are adapting to use new media effectively.

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Transforming public engagement
through social media
                          Craig Thomler
                         Managing Director
             Delib Australia & New Zealand
                               August 2012
Who am I?
What is Delib?
Transforming Public Engagement- Craig Thomler v3.2
New Zealand vs Australia
                                                                New Zealand*            Australia**

Internet access                                                     86%                       98%

Facebook users (of population)                                      51%                       60%

LinkedIn users (of population)                                      14%                       15%

Twitter users (of population)                                       8%                        10%


Test Cricket (from 1946)                                             8                         27                 17 draws

One day Cricket (from 1974)                                         34                         84               5 no results

Men’s International Rugby Union                                     98                         44

Women’s International Rugby Union                                    6                          0

   * World Internet Project, Dec 2011 / Catalyst90 March 2012         ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au
6/09/11

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Transforming Public Engagement- Craig Thomler v3.2

  • 1. Transforming public engagement through social media Craig Thomler Managing Director Delib Australia & New Zealand August 2012
  • 5. New Zealand vs Australia New Zealand* Australia** Internet access 86% 98% Facebook users (of population) 51% 60% LinkedIn users (of population) 14% 15% Twitter users (of population) 8% 10% Test Cricket (from 1946) 8 27 17 draws One day Cricket (from 1974) 34 84 5 no results Men’s International Rugby Union 98 44 Women’s International Rugby Union 6 0 * World Internet Project, Dec 2011 / Catalyst90 March 2012 ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au
  • 7. Australia’s social media experience Use internet: 98% Use social media: • 62% of Australians • 73% of Commonwealth agencies • 72% of Commonwealth politicians
  • 8. Why do agencies use social media? Answer Response Share For stakeholder engagement or collaboration 32 54.24% Operating an information campaign 25 42.37% Responding to customer enquiries/comments/complaints 25 42.37% For engaging with journalists and media outlets 24 40.68% For engagement or collaboration with other government 24 40.68% agencies Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81% activities For a public consultation process 16 27.12% For a stakeholder or other restricted access consultation 13 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64% For policy or services co-design 7 11.86%
  • 9. At local government levels… Social media tool Use now Likely to Social networking (e.g. Facebook, Google+ or Myspace) 68.6% 24.8% Micro-blogging site (Twitter) 41.2% 32.7% Video-sharing (e.g. Youtube/Vimeo etc.) 39.9% 24.8% Professional networking (e.g.LinkedIn) 24.8% 18.3% Photo/picture-sharing (e.g.Flickr or Picasa) 21.6% 21.6% Online forums like Google or Yahoo groups 17.0% 13.1% Mobile apps (e.g. Snap Send Solve) 15.7% 26.1% Presentation sharing/viewing (e.g. Slideshare) 8.5% 15.0% Extranet/wikis (not Wikipedia) 6.5% 6.5% SMS communication 3.9% 2.0% Internal micro-blogging (e.g. Yammer) 2.6% 1.3% DA apps (e.g. Planning Alerts) 2.0% 2.0% Source: Purser, K. 2012. Using Social Media in Local Government Survey 2011 Survey Report. Australian Centre of Excellence for Local Government, University of Technology Sydney
  • 10. All levels of Australian governments  Over 600 online consultations in last four years  Over 580 Departmental Twitter accounts  Over 150 agency blogs  Over 140 Facebook pages  Over 120 agency mobile apps  Over 55 agency YouTube channels  At least 7 data competitions
  • 11. Growth in Twitter use Cumulative government Twitter accounts 600 500 400 Narromine Shire Council 300 200 100 0
  • 12. Twitter use by govt. level & state By level of government By state ACT NT 6% 0% NAT Local National 23% 26% 24% NSW 26% WA 8% QLD VIC State SA 9% 17% 50% 10% TAS 1%
  • 17. The more things change, the more they stay the same…
  • 19. The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
  • 20. Processes need to reflect the goals People Objectives Strategy Technology
  • 21. Inform http://www.alert.sa.gov.au/
  • 22. Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
  • 23. Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
  • 24. Consult http://speakupaustin.org/
  • 25. Involve http://my2050.decc.gov.uk/
  • 26. Involve http://www.challenge.gov
  • 27. Collaborate http://www.galaxyzoo.org/
  • 28. Collaborate http://trove.nla.gov.au/newspaper?q=
  • 29. Empower http://data.gov.sg
  • 30. Empower http://app.monitor.abares.gov.au/
  • 31. Empower http://http://theopenbudget.org/
  • 32. Empower http://govmonitor.org
  • 35. Contacts Jared Bothwell jared@publicvoice.co.nz Craig Thomler @jaredbothwell craig@delib.net http://publicvoice.co.nz @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz