Presentation g

1. facebook
as
pla,orm
for
an
online
ecosystem
GX
Connect
2010,
2
december
2010

2. starring

3. vision
of
info.nl
Real=me
Company
marke6ng
is
a
service
experience
online
sustainable
differen6a6on
Exploding
Strategy
be
there
where
the
user
is
ecosystem
distributed
Virtual
Warmth
a
context
relevant
dialogue
apps
online
presence

4. the
context
of
our
life
is
an
online
ecosystem

5. The
Web
of
Documents
gave
us
the
page
rank

6. With
the
Web
of
Data
we
start
to
produce
and
remix

7. We
are
all
conversaBonalists
in
a
Web
of
People

8. We
are
now
at
the
beginning
of
the
Web
of
Impulses

9. Tim
O’Reilly
Devices
will
all
have
sensors.
In
the
end
it
is
about
the
services
you
create
using
these
sensors.

10. check
in/check
out
systems

11. conversion
funnels
start
everywhere
a:ract
engage
convert
retain

12. connec6ng
to
legacy
portal
server
content customer
repository LDAP
profile
ERP/
apps
WCMS SSO
& shops
ECMS security CRM

13. the
challenge:
be
part
of
the
dialogue

15. Mark
Zuckerberg
CommuniBes
already
exist.
Instead,
think
about
how
you
can
help
that
community
do
what
it
wants
to
do.

16. Over
550m
Ac6ve
Users
Globally
Over
169
million
users
in
Europe
2007 2008 2009 2010
Source:
Facebook
internal
data,
Nov
2010

17. Top
Facebook
countries
in
Europe
1. United
Kingdom
28m
2. Turkey
23m
3. France
19.5m
4. Italy
17.2m
5. Germany
12.4m
6. Spain
11.6m
7. Sweden
3.8m
8. Poland
3.7m
9. Belgium
3.6m
10.Netherlands
3.1m
Source:
Facebook
Internal
Data,
Nov
2010

18. Over
3.13m
Ac6ve
users
in
Holland
2010
Source:
Facebook
internal
data,
November
2010
Note:
Ac6ve
users
are
registered
users
who
have
logged
on
to
Facebook
at
least
once
in
the
last
30
days

19. Over
3.13m
Ac6ve
users
in
Holland
3.13+
2008 2009 2010
Source:
Facebook
internal
data,
November
2010
Note:
Ac6ve
users
are
registered
users
who
have
logged
on
to
Facebook
at
least
once
in
the
last
30
days

20. Facebook
Demographics
Holland
Gender Age
Source:
Total
ac6ve
audience
Facebook
internal
data
July
2010

21. huge
engagement
3.13m
monthly
ac=ve
users
73%
of
users
come
back
every
week
44%
of
users
return
to
the
site
daily
3.6
billion
monthly
page
views
24%
penetra=on
of
the
online
popula=on
91
average
number
of
friends
872k
users
access
on
their
mobile
(28%)

22. mapping
facebook?

23. mapping
facebook?

28. Social
ads
Open
Graph
Target
User
News feed
News feed
Pages
Facebook
pages ApplicaBons

29. instant
personalizaBon

30. global
ecosystem
900
mln
objects
that
people
connect
with
30
billion
pieces
of
content
shared
monthly
550k
applica=ons
ac=ve
more
than
1
mln
websites
integrated
with
pla,orm
50%
of
comScore’s
global
top
100
sites
more
than
150
mln
people
engage
on
external
sites

31. facebook
as
the
fuel
for
our
own
online
ecosystem

32. keys
to
success
in
facebook
an
acBve
and
open
wall
good
community
management
generates
fans
apps
as
engine
using
the
viral
effect
of
the
social
ecosystem
acBvate
with
aYenBon
sparks
the
engagement

33. facebook
ecosystem
of
Pathé

34. 22
cinemas
16
ciBes
11
million
visitors
#1
movie
website
in
Netherlands:
Pathe.nl

38. 90%
of
movie
goers
does
orienta6on
online
(source:
Bioscoopmonitor)

39. Social?

40. “Want
to
catch
a
movie
tonight?”
“Let’s
go
see
the
new
Harry
PoYer”

41. ovie!”
Great
m
“
got
to
u’ve
t!”
“Yo k
it
ou
ch ec
“ The
expe
3D
rienc “So
ama e
was
funn
y!”
zing
”

42. +
+

44. Pathé
facebook
page

45. insights
on
customers

46. organic
growth
using
cut+paste
tools

47. using
facebook
campaigns

48. Pathé
–
Zaandam
Applica6on

49. Pathé
–
Incep6on
Applica6on

50. campaign:
interacBon:
viral

51. fanpage:
fan
growth

52. facebook
as
a
traffic
source

53. responder
demographics

54. next
steps:
Pathé.nl
social
integraBon

55. next
steps:
Pathé.nl
social
integraBon

56. from
page
to
applicaBon

57. thanks!

59. info.nl/socialmarkeBng
We
provide
professional
Social
Media
marke>ng
solu>ons
with
proven
results.
Choose
one
of
our
clear
services:
facebook
startup,
facebook
ac6ve
Tooling
for
extended
content
management
and
analy6cs:
All
in
1
social
Track
record
includes
implementa6ons
for
Pathé,
GroenLinks,
Fiat,
John
Frieda,
All
Op6ons
First
Dutch
Preferred
Development
Consultant

60. contact
Daan
Bolder
daan@info.nl
020-­‐5309100