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The Future of Social Media: How Will It Impact Life Style and Business

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In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realization of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements. In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness. Social Media also has undergone some major changes this past year. In 2013, we saw the rise of
 visual content with the
 increased use of Pinterest and 
Instagram while it seems the Facebook is on the decline. Today our life style in Social Media universe is changed, and it is harder for business to find best social marketing strategy. As more companies begin to leverage Social Media for personalized, real-time marketing initiatives, it is imperative to stay ahead of the curve and identify future trends in this space. This study considers to new features of social media, which will shape the future of lifestyle and business.

Published in: Social Media, Marketing
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The Future of Social Media: How Will It Impact Life Style and Business

  1. 1. Dr. Mahdi Shadkam September 2014
  2. 2. Did you Know? 1/3of women between 18-34 check their Facebook when they wake.....before even going to the bathroom
  3. 3. 90% of below 30s sleep with their cell phones (more than half the world population) Did you Know?
  4. 4. 48% of people update Facebook and/or Twitter after they go to bed. Did you Know?
  5. 5. LOVE LIVE
  6. 6. Social media is undergoing fast & dramatic changes from: Shape Size Features
  7. 7. Almost different shapes of of social media platforms are added to virtual environment everyday and change users’ habits
  8. 8. Recent research shows around 34% of Facebook users say the time they spend on the site has decreased over the past year, while they more use Instagram and Pinterest. User’s habit is changed
  9. 9. New generation of social media are:
  10. 10. Rise of Visual Web Spurs Growth of Breakthrough Social Networks
  11. 11. © comScore, Inc. Proprietary. 15Source: comScore Media Metrix, U.S., Dec-2011 to Dec-2012 Rise of Visual Web Spurs Growth of Breakthrough Social Networks Tumblr, Pinterest and Instagram: Total Unique Visitor (000) Trend 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 TotalUniqueVisitors(000) Tumblr.com Pinterest.com Instagram.com
  12. 12. © comScore, Inc. Proprietary. 32 Mobile devices are a key access platform for many social sites, representing two-thirds of time on Facebook and nearly all of time spent on Instagram and Foursquare Source: comScore Media Metrix Multi-Platform, US, Jun-2013 1% 3% 10% 17% 35% 66% 70% 83% 99% 97% 90% 83% 65% 34% 30% 17% PC Share of Minutes Mobile Share of Minutes X X X
  13. 13. SOCIALNETWORKING 4 TOUSETHEMOBILEWEB ISTHENUMBERONEREASON Social media engagement made big moves to mobile
  14. 14. 70%use the mobile web for remember SOCIALNETWORKING
  15. 15. SO CAN SOCIAL MEDIA AFFECT YOUR BUSINESS IN ANY WAY?
  16. 16. THE ANSWER IS
  17. 17. IT IS AFFECTING YOUR BUSINESS ALREADY YOU ONLY NEED TO FIND OUT HOW MUCH AND HOW YOU CAN USE IT TO YOUR ADVANTAGE
  18. 18. Unsuccessful companies do not pay attention to the
  19. 19. Today marketers should focus on two important features of new generation of social media
  20. 20. Here is a short set of steps you can take to get started:
  21. 21. 1 Listen before you speak
  22. 22. This is exactly what you need to do next.
  23. 23. Narrow down your target group.
  24. 24. 2
  25. 25. Services to tell others about where you are. Automatically.
  26. 26. • Claim your business’s location • Offer foursquare special • Enhance your events • Let your customers know where they can find you online • Link to your foursquare page from facebook, twitter, instagram, and pinterest
  27. 27. HELP WHAT YOU THEM ARE 3
  28. 28. A picture is worth a thousand words
  29. 29. Kissmetrics, photos attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click Photos attract 53% more “Likes,” 104% more comments and 84% more click in Facebook.
  30. 30. Use photo sharing social media to promote your business (instagram, pinerest) The best pictures are self-explanatory, like infographics and charts
  31. 31. The smartphone is driving footfall and shaping shopping behaviour in-store 4 Make your business based on portable devices
  32. 32. Dr. Mahdi Shadkam E-mail: Shadkam@email.com Website: www.shadkam.com Linkedin: http://ir.linkedin.com/pub/mehdi-shadkam/60/857/712 Facebook: Fb.com/mehdi.shadkam Seven 24 Co.

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