2. Research into similar products!
Overview:
For my research I have viewed videos in
the indie/rock genre and used my findings
from these videos to help me plan my
indie/rock music video. I have looked at
the basic video conventions and the most
used narrative and technical conventions
and took my findings into consideration
when planning my video. For example
many indie/rock videos use colour
schemes like red, black and white because
these colours represent the genre. Also
basic video conventions used are scenes
of the band performing the video in Image from The Foo Fighters –
between other clips. ‘The Pretender’, showing the
basic indie/rock colour scheme.
3. Camerawork!
In many indie/rock videos basic camerawork is used to help show the audience
what genre the music video is. High angle, low angle, close-up, mid shot and
establishing shots are used to help represent the genre of music in the video.
Close ups are used on the instruments to show the audience that these
instruments are being used in the video which helps represent the genre of
music. High angles and low angles are used to show dominance and
vulnerability in the video, which may relate to the music in the video. An
establishing shot or a master shot may be used to introduce the band or the
setting which may also relate to the music in the video. For example in the Foo
Fighters – All My Life there are many close-ups of the band playing the
instruments and of the band members.
4. Editing and Sound!
Editing
Slow paced and fast paced editing is used in music videos for the
indie/rock genre to match the pace of the music and the beat, this
makes the video better because it is in sync, because if there was a slow
song with fast paced editing being used it wouldn’t look professionally
good for example in the Foo Fighters – The Pretender music video the
editing is fast paced in the chorus because the music is fast and upbeat
so the images used match the beat.
Sound
The sound used in indie/rock music videos is mainly non-diegetic because
there is usually a storyline so the music isn’t heard by the characters in the
video, but in many music videos there are clips of the band playing the
song, this is when the music is diegetic because the band can here the
music. For example in The Killers – Mr Brightside the band are featured
playing the music in the video therefore the sound is diegetic. If there is a
storyline in the video there is mainly ambience sound during the video and
dialogue featured in the video.
5. Mise-en-scene!
Colour
The colour scheme for many indie/rock music videos is red, black and
white, but not all indie/rock videos feature this colour scheme. For example
in the Foo Fighters – The Pretender the colours scheme is mainly black, red
and white because of the clothing and the background colour.
Costume and Props
The costume worn by the band members usually relates to the genre of
music they are in or it relates to the video in general, for example in Foo
Fighters – All My Life the lead singer is wearing stereotypical indie clothing
to show his genre. On the other hand in The Killers – Mr Brightside the
band are wearing clothing which relates to the setting they are in which
was 19th century clothing. The props used show the genre of the music
video, guitars, drums and microphones are used to show the music video is
for an indie/rock band.
Lighting and Setting
The lighting used in some indie/rock videos is used to show the emotion in
the video and therefore the song, in Nickelback – How you remind me, the
lighting is dark in many parts because the mood of the song is dark and
gloomy, but when the lead singer sees his old lover the lighting changes to
bright to show he is happy. The setting usually relates to the song or it is
simply a warehouse where the band are performing the song.
