2. The Window Shopping
Bumped in
various stores
Captured pictures
where possible
Avg. 15-25mins
per store
Eyes-wide-open
approach
Result – ‘WOW’
3. 1. Nautica
Insights
- Open door a welcoming approach
- Neat & tidy interiors
- Light & soft music – lets customer in a
soothing mood & same time enjoy shopping
- Smiling staff members
- Little busy staff on their desk & corner talks
4. Opportunities
• - Staff should be more focused
towards customers’ & accordingly
assist them
• - Some products were placed at
the very bottom of shelf making
them inaccessible
• - Mannequins to be more
prominent
5. 2. Reebok
Insights
- Music was really good and creates positive
mood for shopping
- Lighting bright which adds to the good
mood
- Impulse items like low price Sippers,
Deodorants were
kept at the cash point, and cashier was good at
cross selling
- Young and energetic staff
6. Opportunities
• Store looked very untidy
• Merchandise was not neat
• Eye level products were not
available in my size, loss of
sale
• Mannequin product was also
not available in my size
• Trial Rooms should be air-
contioned to avoid
suffocation
7. 3. BiBa
Insights
- - Attractive
Mannequins
- Most customers
visit store with
friends/sisters,
their opinion
matter.
- Good Table display
8. Opportunities
- Staff should be made
more proctive, they
must educate customers
about fashion, cross sell
merchandise. This will
benefot both customers
and store.
- Manager/Cashier
should be polite to staff
in front of customers. I
felt uncomfortable when
manager was almost
shouting of staff
- Staff should also wear
ethnic cloths to el with
the store
9. 4. Adidas
Insights
- Full of merchandise
- Contrary to Reebok this store had good number of merchandise available
- Trial room quite spacious
- Store ceiling looked quite low giving a ‘smaller’ look
10. Opportunities
- Store front should be better lit, looks quite dull
- Display not very attractive
- Staff low on energy, overall a less enthusiastic staff
- Unlike of an Adidas brand
- Gives a clumsy look in the store
11. 5. Alcott
Insights
- Store front should be better lit, looks quite dull
- Display not very attractive
- Staff low on energy, overall a less enthusiastic staff
- Unlike of an Adidas brand
- Gives a clumsy look in the store
12. Opportunities
- Store front should be better lit, looks quite dull
- Display not very attractive
- Staff low on energy, overall a less enthusiastic staff
- Unlike of an Adidas brand
- Gives a clumsy look in the store
13. 6. Hush
Puppies’
Insights
- Average Age of the staff was around 40,
vis a vis average age of customers was 30.
I believe they should hire staff lower than
30 to make customers comfortable
It was difficult for me to find price of the
Product. Had to ask staff, which made me
Uncomforatble
Staff was not able to justify high price of
The product
Couches were comfortable to try footwear
Too smell in the store
14. Opportunities
- Store front should be better lit, looks quite dull
- Display not very attractive
- Staff low on energy, overall a less enthusiastic staff
- Unlike of an Adidas brand
- Gives a clumsy look in the store
