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Creativity assignment 2

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This is an assignment for an online amazing course

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Creativity assignment 2

  1. 1. A CRASH COURSE ON CREATIVITY Are you Paying Attention? Assignment To: Prof. Tina Seeling, Stanford University By: Abdullah Sukkar
  2. 2. Are You Paying Attention?1) JARIR BOOKSTORE
  3. 3. Jarir Bookstore• There is no security. However, there are big signs that the store is under video monitoring• They should group things that related to each other, e.g. A4 paper, printers and ink cartages are far away from each other• It is going to be nice to add some light music• They have many expert salesmen• No smile . . .• I can stay longer in the store
  4. 4. Are You Paying Attention?2) AL FARID
  5. 5. Al Farid• The store is full of merchandise, it is so crowd• The salesman has a good experience• They should expand the store• They should have more modern logo and color theme• Staff should wear a uniform to show professionalism• Design a creative catalog, to grab customers attention
  6. 6. Are You Paying Attention?3) THE BODY SHOP
  7. 7. The Body Shop• They have a lot of personal care products• The smell is really nice and relax me and could make me stay longer• It is nice, products are categorized by flavor• The store is for families only . . .• Open door can let the customers in the mall to smell how good their product and hock them
  8. 8. Are You Paying Attention?4) FEEL FREE
  9. 9. Feel Free• It needs redesign the store, lights and color theme• There is a smell (not good one)• Staff should wear uniform• Product should be more organized• Discount is a good strategy to motivate customers• They should put the logo in English as well to catch non-Arabic speaker customers
  10. 10. Are You Paying Attention?5) SPORT TIME
  11. 11. Sport Time• The logo is smart and creative. However, it is not bright enough• They should have bigger female and kids section• Promotion will attract new customers• Lighting is very nice, and the atmosphere is great• Some creative sketches or posters is recommended
  12. 12. Are You Paying Attention?6) 1 STORE
  13. 13. 1 Store• Great store, great atmosphere• They keep all valuable things in the middle and there are many professional salesmen• The ceiling should be a little bit higher• They have a creative layout• They have many products, their specialty is not clear

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