2. Overview
JMC Nursery is a local
business offering fruit
trees
Company promotes
healthy eating and
living green
Family owned and
locally run in Tampa
Bay
4. The Current Situation
No current marketing plan or marketing budget
The company has no social media presence
Currently experiencing low sales
In need of increase in customer base
5. Strategic Options
No actual cost for Facebook account
Youtube videos can easily be shared
Ability to work with local charities for
networking purposes
6. Key Success Factors
Social Media
Monetary investment
required
Time investment
required in order to be
successful
Strategic planning to
optimize customer
outreach
Volunteer Work
Networking
Volunteer with Habitat
for Humanity and Homes
for Heroes
Slight monetary expense
through donation of
inventory
Time investment
required
7. The Plan
Increase social media
presence through Youtube
and Facebook Accounts
Partner with local charities
Create local awareness of
green initiatives
Promote healthy eating
and organic fruits through
social media
8. Benefits and Risk of Plan
Benefits
Increased brand
recognition and customer
base
Easier search capabilities
for customers through
social media
Ability to network with
individuals in
construction and
landscaping field
Risk
Possible loss of time and
inventory
Contacts made does not
guarantee new
customers
