2. Hire person with
digital marketing
experience
Run whole digital
marketing strategy
No conflict of interest
Devotes all time to
Jimmy Johns
Knows our company
and products
3. Michigan State
Students
Cooley Law Students
LCC Students
Local Business
Owners for Catering
4. Compare previous
weeks, months, years
sales after
implementing strategy
Number of searches
for our key words
Clicks on our
advertisements
Have customers do
surveys' on our social
media’s effectiveness
5. Research popular
keywords people
search for lunch
spots
Compile list use for
our Google Adwords
Run 2 different Ads
at all times
Set limit for number
of clicks on
advertisements
7. Utilize social media
to maximize grass
root marketing
effectiveness
Tweet and post on
Facebook about
offering sandwich
samples
Connect with local
businesses on social
media to increase
catering sales
8. Add friends from
parent Jimmy John’s
sites
Follow as many
student groups and
organizations
Post links and
message local area
food bloggers
Follow popular
foodies on all social
media and reply and
repost them
9. Post about any
changes to the
menu on all forms
of social media
Offer promotions
such as free food or
gift cards every
time we reach a
new milestone on
social media
10. Hire digital marketer with Combine our digital
experience strategy with grass roots
marketing campaign
Target College Kids and
Local Business Add friends and
followers from our
parent Jimmy John’s site
Track Key Performance
Indicators Interact with our
fans/followers on social
media
Use Google Adwords to
acquire new business
Post blogs and link to
popular food blogs in the
area
