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Mc donalds


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Mc donalds

  1. 1. Entrepreneurship Management ASSIGNMENT 1Presenters: Lim Li Wei Vanessa No Yeoung Whan Benny Tan Luo Run Fa
  2. 2. ContentsIntroduction  Aim  Objectives  Executive summaryBackground InformationQuestion AQuestion BQuestion CConclusion  
  3. 3. IntroductionAIM:Describe an entrepreneur characteristicDiscuss:  Reasons leading to successful or failure of business  Past financial performance  Projection of future business opportunities
  4. 4. IntroductionOBJECTIVESTo find out in details:  If McDonald’s business is successful or failureTo get to understand the past financial performanceSearch for innovative and new future businessopportunities.Before full completion:  Summarizing of work and conclusion is requiredTo benefit from it in future and gain more knowledge.
  5. 5. IntroductionEXECUTIVE SUMMARYThree questions to discussResearching for information is the 1st step beforestarting.Question A:  Discuss why the companys business is successful or failing  Reasons would be stated in it  To support and determine: - If business is a success or failure
  6. 6. IntroductionEXECUTIVE SUMMARY (Continued)Question B:  Past financial performance  Good/bad in the recent few years.  Analysis and judging required  Through observation of finance performanceQuestion C:  Projection of future business opportunities  Requires new innovative ideas in products  Launch in future that benefit them.
  7. 7. BackgroundBackground On McDonald’sMcDonald’s does not only provide quick mealsThey try to satisfy customers’ needs;Keep improving their product, services and qualityIn Singapore, on 27 October 1979  1st outlet:Liat’s TowersFrom neighborhood store, it becomes whole worldReceive Halal certification on September 1992  Muslims can taste their food too
  8. 8. BackgroundProduce good/popular products  E.g. limited edition Hello Kitty and Dear Daniel wedding attire plush toysMcCafe was opened in year 2003Year 2004:  Wi-Fi network  Ez-link cashless payment/membershipYear 2005: goes 24 hours, 7 days a week  No minimum order required  To meet the customer’s needs.
  9. 9. BackgroundMcDonald’s supported the government by: E.g. launching vegetables out day; Hiring the handicaps to work.Regarding Charity: E.g.“McDonald’s World Children’s Day” - To help the needy children “Ronald McDonald Children’s charity” - Help the sick children
  10. 10. BackgroundEntrepreneur in Mcdonald’s1954:Ray Kroc took over this restaurant from McdonaldBrothersTurned it into:  Most successful fast food operation in the world.His vision“We don’t dine – we eat and run” this quotation:  Shows that he regarded it as a place to sell service, not just food
  11. 11. Question AQuestion: Why the business of Mcdonald’shas been successfulAnswers:Products  Well-known and Successful products e.g. Big Mac, Breakfast menu  Various menus  Launching of new products frequently
  12. 12. Question APrinciples Basic Principles :Quality, service, cleanliness, and value Motto: “Great service begins with me”Pioneer of innovation Improve the customer’s satisfaction by cutting-edge technology. Free WIFI access, Ez-link card cashless payment
  13. 13. Question AAdvertisementSpend huge amount of money in advertisement Golden arches Global tagline “I’m loving it”Franchise Now Mcdonald’s has more than 30,00 franchise restaurantin over 100 countries
  14. 14. Question BQuestion: Past financial performanceIn 2007,6.8% of global comparable sales increase.$23 billion in total revenues, which they set a highrecord of the sales.25% of three-year compounded annual return toshareholders,Which is more than double the three-year returns ofthe S&P 500 and the Dow Jones Industrial Average.
  15. 15. Question BFor 3 consecutive yearsMcDonald’s has been included in the Dow JonesSustainabilityIndex reflecting our ongoing socialresponsibility efforts.Dividends have increased every year since thefirst paid in 1976.Their average annual system wide sales andrevenue increase: from 3% to 5%Average annual operating income also increasefrom 6% to 7%
  16. 16. Question BThe company sold its investment in Boston marketCash provided by operations increased $535 millioncompared to 2006Total assets increased by:  $417 million or 1% debt obligations at Dec 31 2007,  Totaled $9.3 billion, compared with $8.4 billion on 31 December 2006The company recorded a $316 million benefits
  17. 17. Question CQuestion:Projection of future opportunities for the businessAnswers:L ast month,The Olympic Games in chinaMcDonalds launch gifts.Five cups of one set
  18. 18. Question CThe FORMULA 1 in SingaporeMcDonalds going to launch giftsToy of the racing carsDoll of the racing driversCap with the F1 logo
  19. 19. Question CMake the contract with telecommunicationline  New serve with SMS  Check the menu with phone  Order meal everywhere by SMSMake the contract with music/moviecompanies
  20. 20. Question CPoints with member card can:  Get free movie tickets (e.g. Wall.E)  Get discount voucher for CD (e.g. Stephanie Sun Album)Let McDonalds become one part of our life WE ARELOVING IT
  21. 21. ConclusionDiscussion of the companys success or failure: Consists of pros and cons  Makes thinking process confuse at times  May have led us on the wrong track due to improper analyzeCame to know that success or failure depends on:  Their way of operating performance and strategyTends to use tactic such as comfortable environment for: Chatting with others Having playground section for young children to enjoy
  22. 22. Conclusion Parents can take a breakHaving a coffee house for: Elderly to sit and relax themselves. These reveals its target groups can be quite a wide scope.McDonald’s always grabs the opportunities Such as the series of cups with different types of sportsHowever, we have difficulties in: Getting more detailed information in their product that attracts customers
  23. 23. ConclusionCaused us to think back about: What other products that is success/failure to themGain Know ledge on: Attributes of an entrepreneur in McDonalds, Reason why McDonalds has been successfulAnd also understand: Former financial performance and Projection of future opportunities for McDonalds
  24. 24. ConclusionKept attempting to come up with new andbetter idea: From many perspective To satisfy the different needs of customers.As a result of these: McDonalds has become an extraordinary benchmark Others want to follow and imitate
  25. 25. ConclusionRegarding financial performance:It is a successful business in food and beverages companyMcDonald shows: How they manage to evolve to be a successful restaurant in the world. They manage to use the money effectively.  Increase in revenue and net income represents that the company has been growing.
  26. 26. ConclusionLastly, for McDonald’s future opportunities: To research sufficient FORMULA 1 information Reading up on McDonalds previous advertisement - To understand their publicity tacticsContinue to follow the trend for: Needs of the market, Multilateral and enterprisesRequired to comprehend customer needs to: Attract more customers.