Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2

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Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit
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  • 100o True fans – Kevin Kelly
  • Explosion
  • Explosion
  • Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2

    1. 1. SOCIAL NETWORKING OMG, LOL, Follow me, Friend me, Like me (#HowDoIBuildMyBrandWithThisStuff?) Nhat Pham @NhatPham #CGT10
    2. 2. C-Level of Social Marketing Success™ <ul><li>Cultivate Common Cause </li></ul><ul><ul><ul><ul><ul><li>Find your why </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>It doesn’t have to be warm & fuzzy </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Connect to them on emotional level </li></ul></ul></ul></ul></ul>
    3. 3. Best Practice <ul><li>Know your purpose/goal </li></ul><ul><li>Develop a Plan and Strategy </li></ul><ul><li>Decide metrics to use </li></ul><ul><li>Measure your results </li></ul>
    4. 4. Benjamin Moore <ul><li>76% of budget to Social Marketing ($15M) </li></ul><ul><li>Facebook, Twitter, YouTube </li></ul><ul><li>Over 16K Likes </li></ul><ul><li>Buyers? </li></ul>
    5. 5. Benjamin Moore <ul><li>76% of budget to Social Marketing ($15M) </li></ul><ul><li>Facebook, Twitter, YouTube </li></ul><ul><li>Over 16K Likes </li></ul><ul><li>Buyers? </li></ul>
    6. 6. Benjamin Moore <ul><li>76% of budget to Social Marketing ($15M) </li></ul><ul><li>Facebook, Twitter, YouTube </li></ul><ul><li>Over 16K Likes </li></ul><ul><li>Buyers? </li></ul>
    7. 7. ROI Case Study- Puritan Cleaners <ul><li>Richmond, VA based cleaners </li></ul><ul><li>13 locations </li></ul><ul><li>Challenge </li></ul><ul><li>Want to capture more emails </li></ul><ul><li>One week Social Campaign </li></ul>
    8. 8. ROI Case Study- Puritan Cleaners <ul><li>Solution </li></ul><ul><li>Free Pants Wednesday </li></ul><ul><li>Facebook, Twitter, YouTube </li></ul><ul><li>Other local sites </li></ul>
    9. 9. ROI Case Study- Puritan Cleaners <ul><li>Results </li></ul><ul><li>1123 pants cleaned </li></ul><ul><li>Opt-in 611 new valid emails </li></ul><ul><li>2247 additional articles of clothing </li></ul><ul><li>27.6% increase in revenues </li></ul>
    10. 10. Case Study: Tots-on-the-Go <ul><li>Strollers & Travel gear for Moms </li></ul><ul><li>Blog/YouTube – Increase stroller sales </li></ul><ul><li>3% sales came directly from Twitter first month </li></ul>
    11. 11. Case Study: Mekong Restaurant
    12. 12. Case Study: Mekong Restaurant Metrics
    13. 13. Case Study: Mekong Restaurant Metrics
    14. 14. Next Steps <ul><li>Decide which Social Platforms to Use </li></ul><ul><li>Start from Inside Out </li></ul><ul><li>Develop plan </li></ul><ul><li>Keep Learning </li></ul><ul><li>Train Internal or Outsource </li></ul>
    15. 15. Bonus – Twitter on Training Wheels <ul><li>Follow People </li></ul><ul><li>Follow #Hashtags </li></ul><ul><li>Tweetbeep </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Tweet </li></ul>
    16. 16. <ul><li>Nhat Pham </li></ul><ul><li>npham@ SUCCESS WERKS.com </li></ul><ul><li>804.708.7637 </li></ul><ul><li>in/NhatPham </li></ul><ul><li>/NhatPham </li></ul><ul><li>@NhatPham </li></ul><ul><li>#CGT10 </li></ul><ul><li>RoadWarriorShow.com </li></ul>Contact

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