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Better Appeals and Solicitations - Bloomerang.pdf

This document discusses strategies for improving fundraising appeals and solicitations. It recommends determining your organization's impact and sharing specific stories to engage donors. Using technology like video and personalization can help boost retention rates and fundraising. Personalized videos in particular are an impactful way to break through clutter and have donors retain messages. The document concludes by emphasizing the importance of determining impact, personalizing communications, and getting started with these strategies now.

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Better Appeals and
Solicitations
Introductions
Frank Mumford, CFRE
Account Executive
Todays Agenda
Recap of 2023 so far
1.
Closing more gifts
2.
Technology to make things easier
3.
Questions
4.
31% BY
DECEMBER 31
How was your
Giving Tuesday?
Up/Down/Flat

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