2. • Titles
• Low key lighting
• Bankable stars
• Awards
• Directors name
• Quote
• Eye catching
• Rural area setting
• Hints of issues that can be explored
3. Titles
The use of the title in the short
film poster is conventional as it’s
important to know what the film
is called and the title gives a clue
of what the film is about.
Lighting
It’s conventional to use low key
lighting for social realism posters
as this particular genre focuses
on hard hitting realism therefore
the low key lighting signifies the
hard hitting truth.
Awards
Showing the awards on the poster
draws the audience to watch the
film as it shows that the film is
successful.
Directors
It’s conventional to show the
directors name on the poster. If
the director is well known it’s
more likely the film will appeal to
the audience.
Eye catching
If the poster is eye catching it
attracts the audience and makes
them want to watch the film.
Quote
Quotes are used to show other
peoples opinions of the film which
persuades the audience to watch
the film as the quotes are always
positive.
Tagline
A sentence or a few words that gives
you a insight into the movie. This is
conventional for posters as its
promoting the film by giving a little
away.
Bankable stars
Sometimes you see bankable stars
casted in short films which promotes
the film even more.
4. The key convention of a
poster is the film title.
As you can see it is the
largest font on the
poster indicating it’s
the title. The font is a
child like font which
represents the main
the characters who are
children.
Another key
convention is mystery.
The poster shows the
boys with their pet
chickens. For those
who are unaware of
the film synopsis the
fact the two boys have
chickens on their
shoulders creates
curiosity.
A convention on short film posters
is the other titles that are
important such as the names of the
directors, producers, actors etc.
Conventional to
show awards
the film has won
It is
conventional for
there to be a
theme in the
poster. As you
can see it is
clear to see the
main theme is
yellow.
It’s conventional for
the poster to give
some sort of clue to
the viewers of the
film. In this case they
show the run down
area behind the boys
signifying that the
film is about a lower
class family.
Directors name
5. Directors name is shown so
the audience is aware of
who the film is by which
may appeal to them.
This gives away part of the storyline as
it shows the character holding a sign
in the airport waiting to pick someone
up. This enabled the audience to piece
together parts of the film
This shows the
audience other
opinions on this
film from
newspapers
which
encourages
others to watch
this film.
This highlights that Aya
has won an academy
award suggesting it’s
worth the watch
The title is plain, simple
and bold signifying that
the film is about
someone called Aya.
That someone is
signified to be the girl
shown in the poster.
This shows the
actress and
actors name.
6. It’s conventional for the main
picture to link with the title of
the film. As you can see, the
main character is presented in
two different ways signifying that
the ‘fib’ is about her identity.
This automatically creates
mystery and gives away a good
story line.
The title ‘fibs’ suggests
that the film is about
people who lie. The
choice of the colour red
signifies danger
suggesting to the
audience that the lies
being told puts her in a
dangerous environment.
Production and
distribution companies
logos are shown to give
recognition to them.
Written names of
directors, production and
distribution companies.
The white background, her
pale face and her costume
signifies that she is
somewhere cold which gives a
clue to the audience about the
storyline.
Awards shown on the
film poster suggests to
the audience that it is a
successful film.
