1. A A R O N J. H U B E R T Y
SENIOR RELATIONSHIP, SALES & MARKETING EXECUTIVE
ENTERPRISE PARTNERSHIPS STRATEGIC BUSINESS DEVELOPMENT COST IMPROVEMENT
30 SECOND SUMMARY
I’’m a builder. I’’m passionate about developing new business, strategic planning, improving processes, and I’’ve done
those throughout my career, whether growing referral programs, testing new distribution, reducing marketing expenses,
or developing sales strategies. I take pride in building great teams known for their creative problem solving ability. I’’m at
my best when positioned on the leading edge of an organization and making a difference. I’’m invigorated by a fast paced
working environment that is constantly changing and providing new opportunities. I’’m looking for my next opportunity,
and that might be working with you.
STRATEGIC PARTNERSHIPS, Vice President……………………………………..………………………………………………………….…………………………………………………………………………………………………………..2005 ––
Present Business / Market Segment Manager accountable for leading team of 5 managers and 27 marketing professionals
responsible for developing cross sell programs, sales strategies, strategic initiatives, and senior executive relationships.
Objective # 1 –– Run the Business
Designed, implemented, and managed referral programs supplying 842M referrals and $1 billion in loan volume.
Negotiated partner compensation agreements totaling $11MM between WFF and WFC partners.
Influenced and motivated regional sales leaders, without direct reporting authority, to prioritize sales strategies.
““……can be counted on to deliver outstanding business results.”” –– Division Marketing Leader, WFC.
Objective # 2 –– Capitalize on Powerful Distribution Network
Tested alternative distribution strategy which resulted in 238% increase in incremental loan productivity.
Known as proactive leader of change with history of generating business between companies.
Objective # 3 –– Develop Next Generation of Leaders
Four team members named to company officer titles within 4 year period; 16 job title promotions.
Actively mentoring three diverse team members within the organization; 2 external mentor relationships.
SALES AND MARKETING EXECUTIVE
ENTERPRISE PARTNERSHIPS | SALES STRATEGIES | CHANGE LEADERSHIP
SALES PERFORMANCE AND COST IMPROVEMENT HIGHLIGHTS
Grew cross sell business volume at 27% CAGR from 2000 2009, which enabled sales teams to originate more
high quality receivables by providing low cost leads and referrals.
Lowered expenses by $2.1MM in 2009 from base budget of $14.3MM through a series of renegotiating
partner compensation, process re engineering, and organizational restructuring.
Generated $10.8MM of incremental non interest income for business P&L in 2009 by improving customer and
banker value propositions, enhancing system capabilities, and streamlining referral and reporting processes.
Improved critical ‘‘opt in’’ referral metric from 33% in 2005 to 79% in 2009 by gaining executive commitment,
agreement on success measures, aligned goal structures, and providing effective sales & training support.
2001 NE Trilein Drive, Ankeny, Iowa 52040 | 515.963.0224 | ajhuberty@gmail.com
PROGRESSIVE LEVELS OF RESPONSIBILITY
Experience in leading sales teams, centers of
excellence, start ups, and shut downs.
Responsible for $14.3 MM department budget.
Chosen to serve on multiple executive steering and
project leadership committees.
Managed portfolio of 35+ projects.
RECORD OF ACHEIVEMENT
10 year average individual performance rating of
4.6 on 5.0 scale.
Team member engagement scores consistently in
80th
percentile of company, industry databases.
1st
team member selected from business to
participate in prestigious bank leadership program.
WELLS FARGO & COMPANY, U.S. Consumer and Commercial Divisions, 2000 Present

2. AARON J. HUBERTY –– PAGE 2 OF 2
DIVERSE SEGMENTS……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………2007 Present
Selected to lead strategy and efforts of individual contributor and $326M department budget.
Worked collaboratively to develop analytic insight and customer segmentation strategy.
Focused on accurate research and assessment of ““in language”” processes to improve customer experience.
CORPORATE SPONSORSHIPS……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….2007 2009
Asked to take responsibility for manager, consultant, and $2.8MM department budget.
Measured financial impact of $2MM Kyle Petty NASCAR sponsorship with customers, clients, and team members.
Tested online customer treatments to improve overall customer loyalty, satisfaction, and penetration.
CORPORATE MARKETING……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….…………2000 2005
Promoted from sales organization to be individual contributor with program and relationship responsibilities.
Partnered with internal and external partners to send 1.8MM pieces of direct mail, largest in company history.
Selected for prestigious ““Innovation Award”” for Six Sigma project leadership of $2MM leads database initiative.
BRANCH MANAGER, Consumer Finance, Phoenix, Arizona
Responsible for managing three consumer finance branches in Phoenix metropolitan area. Primary responsibilities: grow
loan and sales finance receivables, control bad debt expense, ensure compliant processes, and staff effectively.
Year 1993 1994 1995 1996 1997 1998 1999
Results 107% 113% 109% 146% 108% 134% 111%
Generated 5M store accounts and $15MM in loan receivables, both highest in Arizona territory, with average
Return On Asset of 3.3%.
Recruited, hired, managed, and provided training to 70+ assistant managers, credit manager trainees, and
customer service representatives. Promoted 14 team members to senior sales roles within the organization.
Achieved ““Star Performer”” distinction which recognized top performing branch in Southern California & Phoenix.
Started as Credit Manager Trainee in 1992 and within 18 months promoted to Branch Manager.
St. Ambrose University, Davenport, Iowa
Bachelor of Arts –– Business Management / Economics (1988 –– 1992)
COMMUNITY INVOLVEMENT
American Cancer Society –– Planning Committee (2010)
Ankeny School District –– Parent Advisory Board (2007 –– 2008)
The Someday Foundation, Vice President, (2001 –– Present)
WELLS FARGO & COMPANY Continued
NORWEST CORPORATION, Norwest Financial, U.S. Consumer Division, 1992 2000
EDUCATION / COMMUNITY INVOLVEMENT & PROFESSIONAL DEVELOPMENT
PROFESSIONAL DEVELOPMENT
Diverse Mentoring Program Leader (2010)
Students in Free Enterprise, National Judge (2008 –– Present)
Community Banking, Leadership Mastery Program (2008)
Leadership Education and Development Program (2004)