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Presented BY SIVA S
Zinavo Technologies
Promoting the brands or products and
services using all forms of digital
advertising.
Digital Marketing that makes use of
electronic devices such as computers,
Internet, tablets, smart phones, cell
phones.
Pull:
Search Engines
Social Media ( FB, Twiter)
Content ( Blog, Audio, Video)
Push:
Out bound ( sms , email)
 Keyword research is the process of
determining what keywords are used in
search engines by potential customer.
Ad Words
Manual
 On site optimization you have to make
changes on your site.
 Like Meta Tag Creation, H1 tag, Alt Tag,
Internal Linking, Content Optimization
etc.
You can submit your site link/Content to
other sites.
You can submit your content/link to
Directory Submission sites , Social
Bookmarking Sites, Article Submission
sites this all are the off page activity.
Interactions among people in which they
create, share, and exchange information
and ideas in virtual communities and
networks.
The process of gaining traffic through
social media websites such as Face book,
Twitter and LinkedIn.
 Email marketing is directly marketing a
commercial message to a group of people
using email.
Types:
 Transactional emails.
 Direct emails.
 Promotion of products or services over the
Internet.
Benefits:
 Takes less time to implement.
 Reaches audiences faster.
 Can reach targeted audiences
THANK YOU…
Zinavo Technologies
11

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Zinavo reviews

  • 1. Presented BY SIVA S Zinavo Technologies
  • 2. Promoting the brands or products and services using all forms of digital advertising. Digital Marketing that makes use of electronic devices such as computers, Internet, tablets, smart phones, cell phones.
  • 3. Pull: Search Engines Social Media ( FB, Twiter) Content ( Blog, Audio, Video) Push: Out bound ( sms , email)
  • 4.
  • 5.  Keyword research is the process of determining what keywords are used in search engines by potential customer. Ad Words Manual
  • 6.  On site optimization you have to make changes on your site.  Like Meta Tag Creation, H1 tag, Alt Tag, Internal Linking, Content Optimization etc.
  • 7. You can submit your site link/Content to other sites. You can submit your content/link to Directory Submission sites , Social Bookmarking Sites, Article Submission sites this all are the off page activity.
  • 8. Interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. The process of gaining traffic through social media websites such as Face book, Twitter and LinkedIn.
  • 9.  Email marketing is directly marketing a commercial message to a group of people using email. Types:  Transactional emails.  Direct emails.
  • 10.  Promotion of products or services over the Internet. Benefits:  Takes less time to implement.  Reaches audiences faster.  Can reach targeted audiences