Social Media Training

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Slides used in "introduction to social media session" I ran on 9 March 2012

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Social Media Training

  1. 1. Training
  2. 2. What is Social Media?• Over 5m hits on Google = no agreed definition• “Social media is a category of online media where people are talking, participating, sharing and networking, online”• Over complicated - Web 2.0• Scottish public sector can’t get its head round it
  3. 3. Power and Control• UK Government Twitter Guide• U.K. Government: Template Twitter Strategy for Government Departments• Civil Service – Codes for Online Participation• Facebook Comments Policy• Scottish Government Blogging Policy
  4. 4. Missing the PointSocial media is a tool that allows you to communicate a message
  5. 5. Why do you want to use social media?Your answer will condition how you use it
  6. 6. What
  7. 7. • Which tools will you use?• Only use what you can keep updated• Be selective; be realistic• Connect online with off line• Pick your moments and issues
  8. 8. How• Tone & Style• Personal vs. Professional• Signposting• Social Media Dashboard• Twin Twitter/Facebook• Twin Linkedin/Twitter
  9. 9. Risks• Cyber Nuts• Reputational (public spats)• Too much time vs. too little time• Oversell & under deliver?• Overexposure?
  10. 10. Content is KingKeep it Simple BM Consulting

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