1. The product being advertised is a Games consol
The brand name for the product is Play station 3 This name has been chosen for the product because it has
connotations of fun enjoyment and friendship. in Maslow’s theory this is a need for prominence and dominate
This is a successful name for the product because you can play games on it and there are lots of games you
can play so play station make is seem fun to play and exciting.
The audience for the product is teenagers as it has a teenager in the middle of the advertisement. And bright
colours.
The motive for the advertisement is friendship and meaning in life because it makes you feel relaxed.
The main image on the advertisement is a teenage in the middle. This has been chosen because that is the
target audience of the product. The image has connotations of enjoyment and the need to dominate and
need to have meaning in life. This would attract the target audience because it has bright colours alumating
the teenager in the middle and because of the looks of the product.
The camera distance used in the advertisement is medium long shot advertisement This camera distance has
been used because it want to get the teenage in full view with the play station 3 in his body The camera angle
used in the advertisement is neutral This has been chosen because it wants to show the teen age body at
height and with the play station in his chest the lighting used is dark with alumious colours around the
teenager
The typeface used in the advertisement is italic. This has been used because it has used bright colours mixed
and it want to make it look fancy. It would attract the target audience because of the bright colours on a black
background.
The main colour(s) used in the advertisement are black and blue and pink The colour black has connotations
of power , formality , elegance. And The need to dominate other The choice of colours would attract the
target audience because black does not only appear to males but females also with the black it make the pink
and blue stand out.
The logo used in the advertisement is Playstation 3 This is successful because it tell us that the product is
powerful and that it is slanted and tell us its forward thinking It would attract the target audience because its
futuristic and bright and stands out.
The slogan used for the product is ‘This is living’ This is effective because it means that you feel in the game
and that you are living in the gaming world .
The language used in the advertisement is inspirational shot sentence The word living has connotations of life
and friendship and makes you fell and power and respect This would persuade the audience to purchase the
product because that’s what the consol is all about gaming friendships enjoyment.
I would by this product because it appeals to me as a fun product and I would enjoy playing on this I like the
colour schemes and I think it stands out quite a lot to me. I like the colour blue also.
Zac Gibbs