asdasd

1. Target Audience
I want to design a logo for a production company that aids in the making of video games called BlueJay Interactive. The target audience I chose is both men and women aged 14-45 years old as this is the
main age range for gamers. Iwantto try create a friendly and welcoming logo thatalso represents the high quality of games the company can produce. I will take inspiration from companies such as
Nintendo as they are the main competitor.
Logo development
Throughout the process of designing my logo I wanted to try to make it welcoming for anyone.The colour blue is a soft, calmi ng colour that also represents wisdom and most importantly trust. This is one
of the reasons I chose Blue as Iwantpeople to see itand feel that they can trust our company to create great games that are dedicated to pleasing the fan base. Customers will see the logo on covers of
games and during the start-up menu,so this is important to emphasis.
I then tested different shades of blue/turquoise to see what would best convey the connotations as well as work well with the rest of the logo. A dark blue cou ld come across as fierce and dangerous and
this is not the exact tone Iwould like,and so ultimately I chose a light,turquoise-y blue.I chose this shade as I thought it bestconveyed the friendliness Iwanted and it’s also subtle and blends in nicely
with the rest of the logo.
With the font I wanted to showthat we are a games company and help players reach their inner child. I wanted it to be simple and have personality. The one I went with looks as If it has been written by a
child with a crayon. This was perfect, and exactly how Iimagined itto be. Ithelps convey what I wanted very well.