5. Image by Roo Reynolds used with Attribution as directed by Creative Commons http://www.flickr.com/photos/zerega/1366292835
Bedrijven springen in de social media diepte
6. Image by divemasterking2000 used with Attribution as directed by Creative Commons http://www.flickr.com/photos/divemasterking2000/3827673841
Toch slagen veel bedrijven er niet in om
goed te plannen!
22. Connected Empowered Ongeduldig
15 uur/week online Gem. Facebook user: 74% verwacht een
4 uur/week in social media 130 friends antwoord binnen een uur
Gem. Twitter user:
300 followers
#socialsucces
27. Social
Social Social
Media Business
CRM
#socialsucces
28. “Social Customer Relationship Management is a philosophy
& a business strategy, supported by a technology
platform, business rules, workflow, processes & social
characteristics, designed to engage the customer in a
collaborative conversation in order to provide
mutually beneficial value in a trusted & transparent
business environment. It’s the company’s response to the
customer’s ownership of the conversation.”
#socialsucces
29. Social Service
& Support
Social
Social Sales
Innovation
Social
Collaboration
Marketing
Social
Customer
Customer Social CRM Experience
Insights
#socialsucces
36. 1. Social Media is geen doel op zich.
– NO MORE M2
2. Ga luisteren
– Wees daar waar je doelgroep al lang zit
3. Ontwikkel een social (strategie) plan
– Integratie in je klant & rapportage processen
4. Denk in meetbare ROI
– Niet alleen maar aantallen fans & followers
5. Kies voor goede tools
– social media monitoring, webcare, social media
management, community platformen
6. Neem je organisatie mee
– Rollen, processen, procedures, kennis, vaardigheden
#socialsucces
